Endear’s Post

Holiday spending is expected to grow this year — but not for the reasons you might think. It’s not about early shopping or even buying more gifts. What consumers really want this year are experiences, and they’re willing to spend more to get them. According to new Deloitte research, experience spending will grow by 16% this year. While that might sound like bad news for retailers, it’s really an opportunity in disguise. Think about it: if your brand can create a memorable shopping experience, you can tap into this trend and come out on top. Here’s how some of are brands are doing just that: ✅ GANNI is targeting holiday party shoppers Ganni knows their customers love to shine at holiday parties, so they’re offering exclusive styling appointments. Shoppers (and their friends) can get styled from head to toe, helping them them look and feel fabulous at their next event. Now that’s an experience worth talking about!! ✅ Reformation is planning in-store events for VIPs Reformation is going all out with meaningful customer experiences. VIPs are getting personalized invites to in-store events, complete with curated beverages and access to their favorite products. They’re turning shopping into an exclusive experience. The takeaway? When you make the shopping journey an experience, you can tap into spending trends and build lasting customer loyalty. How will your brand create memorable experiences this holiday season?