Doesn't my food service operator or concessionaire control the beverage partnership at your property? 🤔 In most cases, the answer is... no! Contrary to popular belief, concessionaires do not always control pouring rights agreements with beverage companies. Airports are among the few industries that delegate these rights to their operators. In contrast, other sectors like universities, zoos, stadiums, and airlines retain control over their pouring rights programs. In fact, host properties can even negotiate in protections for their food service and retail operators - including provisions that allow them to maintain their pricing and rebates. And for local businesses, this almost also results in more favorable terms than they would be able to get on their own. This distinction highlights the strategic advantage of airports negotiating directly with beverage companies, fostering better investment opportunities and enhancing the overall beverage experience. Understanding and managing pouring rights can significantly benefit concessionaires by lowering costs and offering additional support from beverage companies. Learn more in our recent article: https://loom.ly/Enz8vuQ #beverageindustry #airportexperience #beverage #pouringrights
Insightful!
Partner/ Executive Operations Manager and Landscape Designer at Peach Tree Landscape
5moI know her!