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Prediction and judgement are the co-authors of most of our decisions. Now AI can help us with those predictions, allowing us to use our judgment to make even better decisions. The rise of AI represents a drop in the cost of prediction, enhancing predictive analytics, and enabling us to offload some aspects of our work to machines. The result? A boost in productivity, improved processes and services, and serving customers better. Read the Reworked article here: https://buff.ly/3RbyqAo #AIinMarketing #PredictiveAnalytics #B2BLeadership #CustomerExperience

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