EnticEdge’s Post

At MEDCY, we believe that marketing should be empowering and accessible for healthcare organisations

Why Doctors Need to Understand the Nature of Marketing 🩺 💼As healthcare professionals, we often overlook the importance of marketing in our field. However, in today's competitive landscape, understanding and leveraging the nature of marketing can be a game-changer for your practice. 🚀Marketing isn't just about flashy ads or pushy sales tactics. It's about: ✅ Effective communication: Creating a dialogue with your patients through newsletters, health tips, and success stories. ✅ Strategic planning: Making informed decisions to grow your practice using tools like SWOT analysis. ✅ Building relationships: Hosting free health checkup camps or webinars to establish trust with your community. ✅ Patient-centered philosophy: Implementing feedback systems to continuously improve patient experience. ✅ Legal compliance: Ensuring your marketing materials adhere to healthcare laws and regulations. ✅ Economic success: Tracking key performance indicators to refine your strategies and boost your bottom line. By embracing these aspects of marketing, you can create a thriving, patient-centered practice that stands out in the crowded healthcare market. 🌟Remember, effective marketing is an ongoing process that requires consistent effort, creativity, and adaptability. The rewards of a flourishing practice and satisfied patients are well worth it! 💪If you're ready to take your clinic's marketing to the next level, don't hesitate to connect with Jatin Shah. Together, we can navigate the complex world of healthcare marketing and achieve your practice's goals. 🤝

⚠️ Don't let these common mistakes hurt your medical practice! 💰 Learn why cutting your marketing budget is like cutting off your future patients. 🏢 Also, find out why growing from one office to many needs a whole new marketing approach. 🧠 Smart doctors know marketing isn't just spending - it's investing in your practice's growth. 📚 We'll show you how to avoid these costly mistakes.

Healthcare marketing isn't just about attracting patients It's about transforming lives and building trust. As a healthcare leader, I've seen the impact of effective marketing strategies firsthand. But here's the shocking truth: Most healthcare businesses need to leverage marketing to its full potential. They need to take advantage of the incredible opportunities available for growth and patient engagement. 𝐂𝐫𝐢𝐭𝐢𝐜𝐚𝐥 𝐢𝐧𝐬𝐢𝐠𝐡𝐭𝐬 𝐟𝐫𝐨𝐦 𝐫𝐞𝐜𝐞𝐧𝐭 𝐫𝐞𝐬𝐞𝐚𝐫𝐜𝐡: ↳ 77% of patients use search engines before booking appointments ↳ 81% of patients prefer scheduling appointments online ↳ 70% of healthcare consumers read online reviews when considering new doctors The future of healthcare marketing is digital, personalized, and patient-centric. Are you ready to revolutionize your approach?

We take a deeper approach to healthcare marketing.

Stop Ignoring QR Codes – It’s time to get smart with your marketing! 🚀 QR codes are SO underutilised in private practice marketing. But what if I told you they could be your new secret weapon to attract and engage more of your dream patients? Join me on September 28th at 9:00 am BST for our first Smart Marketing Workshop where we’ll deep dive into: ✅ How to create QR codes very easily. ✅ Where to use them for maximum impact (hint: it's more than just your business cards!). ✅ The secret of landing pages ✅ How to track their success so you know what’s working. I’ll guide you step by step in real time through the whole process – this is your chance to turn a simple tech tool into a marketing powerhouse for your practice. 🚀 🔑 FYI: The recording will only be available to our free Academy members – don’t miss out! Register for the workshop here: https://lnkd.in/gB4nyHD3 Let’s shake up the way we market our healthcare practices! 💥 ⬇️ If you have any questions about the workshop ask in the comments ⬇️ Jill W x

Simplify your medical clinic's marketing. So, you’re a physician. Your work (and often, life) is dedicated to providing top-notch care and reaching patients who need you. But you also own your clinic and you want to grow! You decide to take on the marketing yourself. After all, who knows your practice better than you do? But as you dive in, the reality hits you right in the face. Truth in advertising laws. Patient privacy requirements. The Regulated Health Professions Act. The Personal Health Information Protection Act. It's a lot to juggle. One more thing for you to deal with. But what if there was a way to make it easier? You don't have to go it alone. Rhythm can help you streamline your marketing efforts and stay compliant with confidence. It starts with knowledge. Understanding the key regulations is your foundation. Next, create a simple but tight internal guideline for writing communications. Train your staff. Develop a review process for all marketing content. Stay informed about updates and changes. Be proactive in prioritizing ethics and accuracy. You can safe-proof your marketing journey, it just takes a little bit of work up front. You'll attract patients and grow your practice without the constant fear of garnering negative attention. Simplify your marketing. Achieve your growth goals with confidence.

In the ever-evolving world of marketing, two strategies reign supreme: proactive and reactive. Proactive marketing involves staying ahead of the curve, anticipating trends, and shaping the market. It establishes thought leadership and fosters industry expertise. Reactive marketing, on the other hand, involves responding to events as they occur, requiring agility and quick pivoting. Successful marketers understand the importance of both approaches. While proactive marketing allows for anticipating opportunities and setting the agenda, reactive marketing enables swift adaptation to changing circumstances and emerging trends. By striking the right balance between the two, marketers can position themselves for success in today's dynamic marketplace. #MarketingStrategy #ProactiveMarketing #ReactiveMarketing https://lnkd.in/gMNYuEhx

Ever wonder how much you should invest in marketing? Here’s what the top clinics are doing. The best clinics spend about 10% of their revenue on marketing. Why? Because they know marketing isn’t an expense—it’s an investment. With smart marketing, every dollar you spend brings in patients who drive long-term revenue. Without it, you’re leaving money—and patients—on the table. If you’re ready to scale, start thinking like the top clinics and have the right mindset to grow. And look whenever you're ready there are 2 ways I can help you... 1. Follow me and check out our free trainings all over our page and my YouTube 2. And if you need help sooner, you're tired of marketing agencies burning your hard-earned money and you are looking for a permanent fix to your client acquisition struggles... Book a call on the link in my description and I'll run you through how we can help you scale your medical spa or aesthetic business to $1M or beyond. #medicalspa #marketingbudget #advertisingspend #aestheticpractice

Medical branding can be complex. At times, marketing wants to fly high, but regulations clip its wings. Despite the inherent challenges, it’s still possible to devise marketing messaging that is both compliant and helps your brand reach new heights. Here’s how >> https://lnkd.in/dc6ATtQY