EntreArchitect™’s Post

What’s in a Name? Everything! When I launched my architecture firm years ago, I spent countless hours researching and brainstorming the perfect name. It’s a process that goes far beyond creativity—it’s about strategy, identity, and growth. I recently had the chance to sit down with Emily Hall, President of CVG, to discuss how to name your architecture firm—and the insights were too good not to share. In this new article, Emily breaks down: ☑️ Why your firm’s name matters more than you think ☑️ How to create a strategic, thoughtful naming process ☑️ Real-world examples of firms who nailed it (and why it works) If you’re rebranding, starting fresh, or just curious about the power of a name, I highly recommend giving this a read. Check it out here: https://lnkd.in/eEeHmRYz What’s the story behind your firm’s name? I’d love to hear it in the comments.

I enjoyed recording this podcast with Mark R. LePage at EntreArchitect™ about naming your architecture firm. If you're thinking it's time for a new name and a new brand, check this out and send me a message! #archimcarchface #aecmarketing #aecbranding #naming

Does your 2025 Business Plan include starting a new firm or rebranding your existing one? If so, this podcast is for you!

We recently talked 👏 naming your architecture firm 👏 with EntreArchitect™. If you're contemplating a change, have a listen and send us a message! #aecmarketing #aecbranding #architecture #naming

These tips will help you bring your architecture communication A game. By: Kalina Prelikj

Running an architecture (or design) practice is so much more than just designing, isn’t it? Nobody really talks about: - How to actually find great clients (the kind who get your value). - Figuring out what to charge without panicking. - Balancing your creative work with all the admin stuff. - Explaining why you’re worth the investment without feeling awkward. We’ve all been there. And let’s be real... Design school didn’t exactly prepare us for this part of the job. 😅 That’s exactly our motivation behind creating the Designers Business Accelerator. To help you market your services without overwhelm, attract clients who love what you do, help you price your work confidently and win projects without the stress. Because running your practice doesn’t have to feel like this! Ready to make the business side easier? DM us or hit the link in bio - we’ve got you.

How you think you should create an Architecture Landing Page • Overload the page with too much technical jargon. • Use dull, outdated visuals with little thought for modern design trends. • Make navigation complex and unintuitive. How you actually create an Architecture Landing Page • Use clean, modern visuals to showcase your expertise and style. • Highlight key services and projects with concise, engaging copy. • Ensure easy navigation with a well-structured layout and clear CTAs. Make people WANT to work with you Create a landing page that inspires trust, communicates your value, and reflects your architectural vision. Don’t force them.

It’s time to throw away that testimonials page on your AEC business website! ❌ Potential clients visiting your website shouldn't be bombarded with paragraphs of text when they wish to read your past client testimonials. ❌ Testimonials shouldn't be on a page that visitors less frequently visit ✅ Enhance your website’s user experience with a testimonial section on your home page, featuring strong quotes from 5-10 of your most reputable clients. This clean and user-friendly approach improves the overall design of your website, places your testimonials front and center for potential clients and partners to view, and keeps them engaged without overwhelming them. Want to see a comparison of each tactic? I implemented both for an Architecture firm template! Check out the video and see which one you prefer.

Can it get any simpler than this?   At first glance you might think there’s a lot going on here – but look again and you’ll see it’s not that complicated.   Architects, this is your STORY STARTER PACK. It gives you the prompts you need to get your stories written.   The point is:   📌 Storytelling isn’t an add-on. It’s the backbone. 📌 You only need a beginning, a middle and an end – so just three acts. 📌 It all hangs on TRANSFORMATION. (You're an architect, so you're in the business of change!) 📌 It’s about your clients, not about you. That takes the pressure off because the spotlight’s not on you. 📌 Once you’ve put together your practice story, you’re most of the way there. Your other stories will all be versions of that.   So, there shouldn’t be anything too daunting about creating great content for your website. Still daunted?   📣 I’m offering three FREE half-hour Zoom calls for small practices between now and the end of May. We'll find the bones of your practice story, and I'll help you get started.   So, if…   ✅ You’re an architect. ✅ You run a small practice (up to 10 people). ✅ You know the words on your website aren’t pulling their weight. ✅ You want a better way of connecting with your ideal clients. …then send me a DM. But do it soon. I have just three slots up for grabs, and I’d love to help. 😊 ***************   PS This is another instalment from my Storytelling Toolkit for Architects. #storytelling #architecture #architects

Here’s a borrowed thought that makes complete sense to me. “Behind every good architect is a good client.” Now, of course, there is no universal definition of what a good client or architect is because it can vary from person to person. But, generally, a good client is someone who: 🌲 listens to the designer’s ideas 🌲 trusts his vision 🌲 shares his aspirations and budget with clarity 🌲 communicates when necessary 🌲 believes in the professional And, if you get a client like that, you’ll be able to be a good designer who: 🥗 understands client needs 🥗 designs as per the brief 🥗 shares their creative inputs 🥗 open to client ideas 🥗 has a strong hold over the project Basically, a good client brings out the goodness in the designer. And, to get that good client- you must identify your “ideal” client, who is someone that aligns with your values, working style, and vision. So, if you are a designer who is taking up every lead that comes their way, my advice would be to learn how to qualify them. Because your best work will come to surface only when you work with clients who allow you the mental peace and provide you the bandwidth to explore your full potential. What do you think about this? Let me know in the comments. #architect #designer #clientdiaries #leadgeneration #architecturaldesign #interiordesign #diggvijayarch