Entropico’s Post

The latest of my articles on the creation of financially sustainable regional theatre . Thanks to all those who contributed their thoughts. https://lnkd.in/eKbtZemT

I started a media company in Austin Here’s some inspiration I’ve taken from MTV… 📺 MTV began as a channel that exclusively featured music videos but their eventual variety became a staple of my youth. By shifting from a focus on music videos to a focus on engaging their audience, MTV was able to capture an eclectic mix of interests through new topics and formats. 👀 Award shows… live events… original programming… feature films… Oh, and they were pioneers of modern reality TV As a media company, MTV has shown me two things are possible: 𝟏. Starting with sharing one type of TV content and expanding to producing many ↳ Doing it while serving a 𝘴𝘱𝘦𝘤𝘪𝘧𝘪𝘤 audience that has 𝐛𝐫𝐨𝐚𝐝 interests AustinZone, as a media company, is like MTV in some ways: 💡 Like MTV, AustinZone is focused on serving a specific audience ⚠ MTV serves a demographic (ages 18-34), AustinZone serves a region 👉 Our audience is made up of the 2.4 million residents of greater Austin, visitors to the area, and the people who love the city from afar 💡 Like MTV, AustinZone will share one type of content then grow to produce many ⚠️ MTV didn’t initially plan to expand, AustinZone has grand ambitions 👉 We want to make all kinds of content for the various interests of people in and around Austin so we'll start by sharing what the people are already creating 💡 Like MTV, AustinZone will broadcast content 24/7 ⚠️ MTV was on cable TV in 1982, we’re starting with the power of the Internet 👉 AustinZone’s YouTube channel, @AustinZoneVIP, will launch a 24/7 live stream that plays Austin content all the time like a local TV station on the most watched streaming platform We’ll get from start to goal in three stages: ➊ Aggregation: Work with Austin area YouTube creators and video makers ➋ Curation: Showcase content within context to engage interests ➌ Creation: Produce original content with Austin area creators, businesses, and local experts We're in the Aggregation stage now, have partnered with several creators, and are ready to launch with a block of videos that updates weekly Your help would be greatly appreciated - and it’s WAY EASIER to help than you might think All we need right now… Is your subscription to the AustinZoneVIP YouTube channel We should be able to go live when the channel reaches 50 subscribers Will you help us launch by being one of the first to subscribe? Here is a link to the channel: https://lnkd.in/g6RdRduR

Musicians, filmmakers and people who are behind the scenes---build your brand! The loudest in the room usually get the most and best opportunities. Most of us aren't signed to a record label or don't have multi-million studios to distribute our content. However, we live in the world where we can compete with the biggest personalities and brands in the world. Prior to "social media" one would usually have had to spend ten of thousands to millions of dollars to reach a decent size audience 10 thousand people. Today, we can build audiences organically or spend a few hundred and reach more people. This is the best time in history to be a creative. Besides technology making easier to expand our capabilities in our art we have the ability to share it with more people. Let's take advantage of our god-given talents. The world needs us. It might inspire somebody or even solve a problem for a person or community. Make that post, start that Youtube channel, start being more consistent, and etc. You are the master of your domain. #musicians #musicindustry #filmmaking #musicbusiness

📽️ Project: City of Stonecrest, Georgia, USA Our mission in the City of Stonecrest was a true testament to the music, film, and digital entertainment industries. We were entrusted to support the city in carving out its identity as a vibrant hub for these creative sectors and positioning it against nearby established centers of creativity. To achieve this, we collaborated closely with the City of Stonecrest, its Film and Entertainment Commission, and key stakeholders, conducting a series of assessments and analyses to uncover opportunities and develop strategic plans. Want to know how we did it? Check out our case study and get a full breakdown of the challenges, strategies, and outcomes: https://lnkd.in/e8cUZKCJ

The recent removal from the web of the MTV News and Comedy Central digital archives by Paramount Global, which eliminated access to decades of cultural history, underscores the critical need for robust digital preservation. 0️⃣1️⃣0️⃣1️⃣ Paramount's action demonstrates the ephemeral nature of digital content on the web and the necessity of safeguarding our contemporary cultural heritage. 🎉🎉 Fortunately, tools like the Internet Archive's Wayback Machine play an essential role in capturing and preserving such content before it disappears. 🤔 This situation emphasizes the importance of stronger digital preservation awareness and strategies to prevent potential cultural amnesia, to ensure future generations can study and understand 20th- and 21st-Century creativity and societal evolution. Read the article: https://lnkd.in/gaVzYr3C See the collection in the Wayback Machine: https://lnkd.in/gr6QEEk3

Join us at the Soweto Theatre for the creative imbizo hosted by Indigenous Tunes in partnership with Mahlomola Foundation and the Soweto Theatre. Who is invited? - independent artist - record labels - producers - song writers - promoters What’s gonna be happening? Indigenous Tunes will present they upgraded platforms for artists and new innovation to help musicians multiply numbers on streams. What else? - there will be performances from various artists in the Indigenous Tunes network, - You can also register to perform at an open mic and market your art. - Launching a Streaming Platform which will be helping artists get paid for their work - Launching a Social Media platform designed for creatives to maximise collaboration and resource mobilization - Helping artists license their music through a unique publishing platform Bonus features: - how to use AI to boost your profile - how to polish your brand identity through our PR services - how to partner with Indigenous Tunes and make profit

Betevé: ‘Plaça Tísner’, another cultural death to television | Cinema and Television There are some cultural programs in the history of Betevé that continue to live on record. Reading room (2001-2006) i Arctic (2013-2022) in series of two examples. In the case ofArcticthe test is the posthumous tribute to the Teatre Lliure, which a few weeks ago the world of culture will pay tribute to its director, Anna Pérez Pagès. They will be unanimously regretted cancellations and, in certain cases, made without elegance by the middle management. The goodbye of Marina Espasa of Reading room will be censored in the rebroadcast of the program by the station, the people of The billboardan excellent film program, will not be left alone even to win over the audience, according to its director. Now, this June 27th, another shutter is coming down on the meager audiovisual map dedicated to culture. It is about Tísner Square, who has been at Betevé for two years and was presented by Laura Sangrà, a contributor to Àrtic. Sangrà carried with knowledge of the cause and associated mistakes with the guests, and faced with the fact that the trio of specialized collaborators gave uneven results, particularly in their expository capacity, it was a good program, with its own agenda, attentive to calls and works. that they are not the dominant calendar, therefore, should ignore it. In addition, from Monday to Friday he occupied the prime time from the radio station. A real bummer, apart from not billing the programs on and with culture in residual hours. The location of the graella gives it its significance and its consequences. This will be explained in the Lliure event by Tània Sarrias. The RTVE Culturas2 programme had gone from 190,000 viewers to 30,000 with the time change from late afternoon to midday (in September it will return to the afternoons). More information Betevé workers, critical of the uncertainty surrounding the changes, have explained that the closure is in response to a plan by management to give the leadership a dominant role from September. It is already true that I will say everything again, but if we are in the case of the Catalan word… with every mistake we lose a lot. And that there were not two or three. The audience data of a cultural programme can never be a single argument. BETVE will be organized in French and culture will be encouraged in the late afternoon, but the existence of a program provides guarantees of occupation of a territory, television, which has a minimum quota for culture (for example to TV3), li cal, he needs. Betevé has been very often, with more or less intensity than ever, the place to find music, films, books… ignored by the big broadcasters. Sangrà, the last day, will emphasize that this last program was “the last hour of culture in prime time to Bethlehem.” We will continue to maintain “as we strive,” she will say, “that a public body must defend culture.” Clara Segura, a guest on the programme, wil...

Do you want to work in the most exciting industry in the world? 🌍 Link to book FREE ticket below... 📅 30th April 2024  ⏰ 10:00am - 4:00pm  🏢 AO Arena, Manchester Production Futures ON TOUR is a show for young people to learn, train, network and develop careers in production across all aspects of live events, music, touring, theatre, TV, broadcast and film. Ever heard of a job and wondered, “What do they actually do?” We’re putting a spotlight on those hidden, yet crucial job roles that make the magic happen behind the scenes. Whether you’re a newbie or a seasoned professional looking for a switch, there’s something for everyone. At the next Production Futures ON TOUR event, you can acquire the tools, techniques, and insights that are essential in the live events sector. From hands-on workshops to interactive panel discussions, there’s a treasure trove of knowledge waiting for you. At This Event You'll Be Able To... Learn & Train - Get hands-on with the latest equipment and technology Listen to inspiring talks from people working across all areas of the industry Meet Industry Partners with real job opportunities across live events, music, touring, theatre, television, broadcasting, and film. Talk about placements and work experience opportunities Get a real insight into the Production Industry At Production Futures ON TOUR, we believe in breaking barriers. We champion a culture of equality, diversity, and inclusion, ensuring everyone gets an equal shot at their dreams, irrespective of their background. Whether you’re just starting out, looking to shift careers, or hoping to upgrade your skills, our doors are open for all ages and skill sets. Link to book FREE ticket 👇 https://lnkd.in/eukhrXSH

Starting a 60-Day Marketing & Partnerships Adventure For almost a decade, I’ve been using analytics to optimize content for educators and creatives. 🤓 Today, plot twist. I’m on the other side of the table, too. This time, I’m the creative. I made the content — an ‘#edutainment' musical about the climate impact of #AI 🌞🤖 It was selected for the Spark Theatre Festival in NYC this fall. But the creatives pay for the value of unfilled seats. We have exactly 60 days to fill 90 seats. 😅 https://lnkd.in/gQEe9xKW The odds seem stacked against us. Neither my co-writer Laurence Warner nor I have lived in New York. We’ve won awards for our short film, but are complete newcomers to writing #musicaltheatre. No fan base in the city. Yet. And the show’s slot falls on a weekday. In the afternoon. But you know what? The test of fire makes steel. I’m in it to win it. 🤩 ✊ We’ve worked hard to build a quality product. So now we will fill that theatre. Come what may. So join me on this adventure over the next 60 days as I share my learnings - on #strategy, #partnerships, #leadership,#innovation, #creativity, #socialimpact, #mediaoutreach, and yes, #datascience. Let’s turn up the heat, and help turn down the #climatechange! #PanditPosts

I was just interviewed on BBC Radio 4's flagship Today programme, talking about festivals. It was shorter than planned, because of something-something Microsoft, so I didn't get to go in depth on this. So below is a bit more context. I'll also include a link at the bottom to an interview I did with NME a few months ago on this subject. To fact check the BBC, I've not worked with Charli XCX for a couple of years. I'm not sure why they introduced me how they did. Topical? But hey-ho. - - - Firstly, it's really sad seeing really brilliant independent festivals cancel. And ones with a strong history, identity, and community around them. Pre-lockdown we had a lot more festivals. We still have a fair few, maybe more than a nation of our size - with our ropey weather - can perhaps support with where the economy is at. First thing to talk about is cost. The cost of fencing, toilets, security, infrastructure, tech, building stages in a field, and booking artists... has all gone up. The companies that do those things went bust, or changed their business during lockdown, and the ones left put their prices up. As they should. Festivals were hit with unforeseen production invoices coming out of lockdown. Some festivals were hit with 2 or 3 times the costs they had pre lockdown - so even those that sold out their tickets a few summers ago still haven't financially recovered. Independent festivals are run on passion - and that's a good thing. But the margins to do that have always been very very tight. It's always been difficult financially, with festivals limping from one year to the next, held together by that passion. So low profits, if any. It's always been a vulnerable business to operate in a fragile sector. https://lnkd.in/edn7rqJ6