ENVOY’s Post

We’re excited to have HomeCooks on the ENVOY growth platform! 🚀 They're a unique marketplace connecting food lovers with authentic, handcrafted dishes by incredibly skilled independent chefs. It started as a serendipitous conversation (...OK the omnipresent Federico Traeger played a part) with their inspirational co-founder Joshua M. about community! The HomeCooks online community defined their journey during Covid. We quickly realised a joint passion for “WOW! moments” and how important word-of-mouth is in communities - in their case those who value restaurant quality ready meals from independent chefs. We quickly set up a proof of concept based on innovative user journey's by Francisco Fidalgo (I’m not going to give it away, you have to try their product…) In short, if you have a WOW! moment in your product and you want to reward a “next action” from your users to generate organic growth and community, start thinking in terms of word-of-mouth and what tools you can use efficiently in the digital and social realm. Watch the cost of customer acqusition fall and return on ad spend rise. #growth

  • No alternative text description for this image

Great news and continued momentum! Well done Envoy team!!

To view or add a comment, sign in

Explore topics