Epermarket’s Post

Without warning, Specialty Food Association has increased its attendee prices for business services a whopping +630%. Attending the past two Fancy Food Shows in NYC and LV has been worth it at that lower, more reasonable cost ($149 for a non-member), as most vendors are looking to connect with buyers, not business services. I've used my time on the floor to take in trends and get to know people within the industry. Now, that same admission is $1095! Why the increase? What are we getting for this additional cost? Unless there are new services directly linked to supporting business services with vendors, I don't see how attending another Fancy Food Show will be worth it in the foreseeable future. Looks to me like they saw what Expo West was charging (which, mind you, is at least 3x the size of this show!) and saw a cash grab.

Let’s have a quick samosa chat about your next food order🍔 Here’s why you might want to rethink your usual food delivery go-to- Ever felt like your order delivery distance could be the reason your pizza got cold? 🍕 Yeah, not cool. --> Magicpin got a leg (and a scooter) up as most deliveries happen within 2.5 km 🚴♂️ -->No more waiting around when you’re hungry. --> And hey, that means lower platform fee too... no more money-burning. 🔥💸 --> Magicpin isn’t just about big chains; it’s about local flavor. --> They bring your neighborhood’s secret gems straight to your plate (with the same love grandma puts in every bite)🤲 --> Still not convinced? The merchants even provide extra discounts and promos💰 Hungry yet?😋 #magicpin #foodies #localflavors #discounts #Zomato #Swiggy

Are you ready for an explosion of Chomps at your nearest Target! Thank you so much to our retail partners who are making big moves with snacking: Shawn Darmody, Stephen Munafo, Melissa Guggemos, Melissa Bardel, Alyssa Pfalz and our very own Chompian, Jessie Atherley for continuing to push for this growth and partnership! Time to step up your better for you snacking game with Chomps! #SnackAttack #PartnershipGoals #TotalSnackage”

Why beverage marketers are not using scarcity enough. One of the oldest tools in the shed a beverage marketer has, is to create scarcity to drive sales. *Limited editions. *Seasonal gifts. *Happy hours. *One day only. But you have limited ability to execute this. To create custom, limited-period promotions are too costly and cumbersome to execute, and no marketing department has the capacity to execute this at trader level. So you revert to long cycles, boring the local consumer with the same message for 3 – 6 months at end. Good news! Now you can. MoveMyDrinks empowers the value chain, lower down, to create custom, on spec branded content in less than 60 sec. Follow Jacque Fourie 🍺 to see how we grow markets for beverage brands, simultaneously across the globe within 3 weeks of sign up. All from within a chat service that feels like a designer on speed dial. #beer #wine #softdrinks #whiskey #vodka #gin #craftbeer

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Every great bake needs the perfect tools. Just like the bakers on #GreatBritishBakeOff, our success is all about precision, creativity, and that sprinkle of magic. By teaming up with RMG, KitchenAid bring their products to life in retail spaces, giving customers the chance to experience the brand in action. It’s not just about boosting brand awareness—it’s about creating moments that connect with shoppers on a deeper level. Let’s celebrate the art of baking and empower everyone to unleash their inner baker. Share your favourite baking moments with us! #BakingWithKitchenAid #FieldMarketing