Epoch Films’ Post

Success isn’t just about skill. Charisma is now taking the spotlight… Nike has signed a 10-year, $300 million brand partnership with 21-year-old Carlos Alcaraz. What makes this deal special is the addition of a custom logo for Alcaraz. He is the third male tennis player to get this honor following Roger Federer and Rafael Nadal. Why is this significant? According to Nike, his charisma and public image played a crucial role in their investment decision. It has made him a fan favorite. While Djokovic's skill and perseverance are undeniable, it is Alcaraz's charisma and engaging persona that have captured the spotlight, emphasizing how personality and public image can be just as crucial as talent. Just like in sports, having an engaging personality can open doors in the professional world. Being the best does not guarantee you positive public perception. Recognition isn't solely about achievements. Do you agree? --- If you enjoyed this post ♻ repost and follow César Solís for more.

This is great insight on brand alignment of positioning and core values. A lot of takeaways here that can be applied to other industries and influencer strategy.

Carlos Alcaraz is unmarketable. Yes, he’s an unbelievable tennis player, but he will never drive significant product sales or brand awareness for Nike to justify how much they pay him. However, that's not the primary reason he's a Nike athlete. Brands invest in athletes for various reasons. Nike's strategy has always been to sign the best athletes in every sport. When the best athletes wear Nike products, consumers perceive those products as the best. This is why you often see “Made to the exact specifications of championship athletes” on all their products…or at least you used to… 😉 But the most valuable athletes to a brand are those who are not only great at their sport but also align with the brand’s core values and possess the charisma to authentically communicate those values to the world. I’d rather have an athlete who isn’t the best in the world but is charismatic, charming, and aligns with my brand's core values over the world’s best athlete who lacks those qualities any day. Nike consumers don’t care if Carlos is the best tennis player; they would care if they saw similarities with their own lived experiences. Unfortunately, no one has been able to bring that out in him yet. Advantage Sports Marketing Group #MarketingStrategy #BrandBuilding #SportsMarketing #AthleteEndorsement #Nike #CarlosAlcaraz #BrandValues #ConsumerEngagement #MarketingInsights #Tennis #BrandStrategy #CharismaInMarketing #AthleteMarketing

Best football boots for artificial grass 2024: The latest ranges from Nike, Adidas, Puma and more If you're looking for the best football boots for artificial grass kickabouts, look no further - we've compiled an astro-nomical guide

Football ads are the best.

The 2024 UEFA European Football Championship, taking place in Germany through July 14, is expected to be one of the most-watched global events of the year, with viewership peaking at more than 300 million for the final. With football's global appeal, brand sponsorship during the tournament could prove to be quite lucrative, especially for apparel giants Nike and adidas. Read our latest commentary for an overview of the factors that play into kit sponsorship and values, and the brands best placed to gain the most visibility in the tournament. Find it here: https://lnkd.in/dYTAdxEE #DiversifiedIndustries #SportsFinance

Paige Bueckers has partnered with Nike to become the first NIL athlete to design and launch her very own Player Edition basketball sneaker, the Nike G.T. Hustle 3. https://lnkd.in/eSKHmsN3

Nike’s done it again. 💡Terrific insight 👉 madness is what separates those at the top from everyone else 🤯Unreal execution 👉 loading that insight with emotion. Yet, making it personal and aspirational at the same time with found footage and shot footage with likes of Vini Jr, Mbappe, Haaland (in their Nike national team kits of Brazil, France and Norway too btw) Then, pulling the rug out at the end with a legend cameo. Finally, picking the perfect song to deepen the insight. 👀 Perect timing 👉 the week of Euro 2024 and Copa America kick off. #creativestrategy #sportsmarketing #brandadvertising

https://lnkd.in/dC7dGZfD is this the solipsistic view of the athletes? Is really the only approach of athletes? i would love to hear the commenti of my colleagues FEPSAC- Congress 2024 FEPSAC #sportpsychology #sport #olympics

Nike’s search for its lost mojo continues. The Olympic Games is always a huge brand and business moment for The Swoosh - only the FIFA World Cup rivals the Olympics for global reach - but the stakes are unusually high this time around for Beaverton. Nike is guaranteed insider status, and the profile that comes with it, during the Paris Games; count how many times you see the Swoosh on an athlete. But it will take much more than that to re-activate the brand, hence this new global campaign, which broke on Friday. My $0.02? Not bad, but not a classic. However it did instantly remind me of a genuine Nike classic, ‘You Don’t Win Silver, You Lose Gold’, the brand’s controversial ad for the Atlanta 1996 Games - worth looking up, if you don’t know it. The DNA of that ad is clearly here too. But the mojo? Still elusive, judging by initial consumer reaction. What do you think? Hit, or miss, or somewhere in between? #Paris2024 #OlympicGames #SportsMarketing #Sponsorship