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Minimalism is currently a popular trend in branding because it's clean and visually appealing, symbolizing a blank canvas for consumers. White is often used to convey purity, simplicity, and cleanliness, making it suitable for the health, wellness, and luxury industries to evoke freshness and openness. If your business aims for a clean, simplistic vibe, white might be an ideal choice, especially when paired with black for a pristine look. However, white can also feel sterile, like a hospital, and without additional colors, it might make your brand seem plain and empty. For Adidas, white enables them to tap into a simplistic, universal customer base. Adidas regularly partners with non-athletes, including musicians and artists, making white a fitting choice for their branding approach. #ColorPsychology #White

𝗘𝘅𝗽𝗹𝗼𝗿𝗶𝗻𝗴 𝘁𝗵𝗲 𝗛𝗶𝗱𝗱𝗲𝗻 𝗠𝗲𝗮𝗻𝗶𝗻𝗴𝘀 𝗕𝗲𝗵𝗶𝗻𝗱 𝗜𝗰𝗼𝗻𝗶𝗰 𝗟𝗼𝗴𝗼𝘀 Logos are not just symbols; they carry powerful messages and stories. Take Apple's iconic logo, for example, where the 'bite' resembles the word 'byte,' reflecting its tech roots. FedEx cleverly incorporates an arrow in its design, symbolizing speed and precision. Pinterest uses the letter 'P' as a pin, tying into its focus on pinning interests. Adidas' three-stripe design not only represents its motto but also conveys strength and challenge, with its angled shape resembling a mountain peak. At 𝓢𝓔𝓡𝓐 𝓓𝓲𝓰𝓲𝓽𝓪𝓵 𝓗𝓾𝓫, we understand the power of design and how these visual elements can leave lasting impressions."

🌈 How do colors influence your brand? 🌈 As a designer, understanding color psychology can be a game-changer in creating a brand that resonates emotionally with your audience. Here’s how different colors can shape perceptions and drive engagement:  💙 **Blue** – Trust & Professionalism   Often chosen by tech and finance companies, blue conveys reliability. It’s calming and builds a sense of security. Think about LinkedIn, PayPal, and Samsung! ❤️ **Red** – Excitement & Urgency   Red triggers passion and action, perfect for food, entertainment, and sports brands! It’s bold, memorable, and hard to ignore. Think Coca-Cola, Netflix, or Target. 💚 **Green** – Growth & Health   Ideal for eco-friendly brands, green represents balance, wellness, and growth. It’s refreshing, grounding, and inspires a connection to nature. Check out Whole Foods, Tropicana, and Spotify. 💛 **Yellow** – Happiness & Optimism   This cheerful hue is great for drawing attention! Often used in industries focusing on positivity, yellow captures creativity and warmth. See McDonald’s, Snapchat, and IKEA. 🖤 **Black** – Power & Elegance   A go-to for luxury brands, black conveys sophistication and exclusivity. It’s timeless and exudes high quality. Brands like Chanel, Gucci, and Apple use it effectively. So next time you design or rebrand, remember: **Color isn’t just visual; it’s emotional**. Choosing the right color for your brand can make a lasting impact! 🎨💼 💬 **Comment below** on which color speaks to your brand, and let’s discuss why! **#ColorPsychology #BrandingStrategy #GraphicDesign #DigitalMarketing #SocialMediaTips #ContentCreator #Marketing101 #DesignTips #CreativeBranding #DesignerLife #BrandIdentity #MarketingStrategy #ColorInDesign #EmotionalBranding #VisualStorytelling #LinkedInTips #BrandAwareness #BusinessGrowth

Here's how colours play an important role in our lives. Colours represent emotions and character. Every color comes with its meaning, message, and qualities therefore a company has to carefully choose such colours that would represent character of the brand and build its personality. Selecting a colour for brand logo should be strategic enough to convey the brand's message to the consumers. The logo should be designed in such a way that creates a strong impression among the viewers. To understand the colour theory of brand logos better, let's look at some examples: 1. Brands like SONY, Adidas, Gucci, Apple, etc. use the colour 'black' in their logos as it portrays the brand as luxurious and is also associated with power, sophistication and mystery. 2. Have you noticed many brands associated with food, drinks or beverages like Starbucks, Tropicana, 7UP, etc. use 'green' colour in their logos. This is because green is associated with freshness, health and nature. 3. Do you feel the urge of drinking coffee from Nescafe or subscribing to Netflix one more time after your plan ends? Well, this is because they have the colour 'red' in their logos. Red is a symbol of passion, anger and excitement. Red can also grab attention of the users quickly. Which brand's logo do you like the most? Let me know in the comments. Follow Meghana Gedam for more. 🌻 #Linkedin #brands #marketing #logos #psychology #ColourTheory #people LinkedIn | LinkedIn Guide to Creating

Weekly Brief is out! 📩 Let's dive in 🚀 1. What's hot in fashion tech this summer?  2. Discover this season’s Luxury Color Schemes  3. Can I tell you a secret for creative happiness in fashion?

THIS OR THAT: Aesthetics or Functionality? Well, if you've chosen either, you might be missing the point. In marketing, it’s often a delicate dance between aesthetics and functionality. While both are crucial, the aesthetics tends to be the first point of contact between a brand and potential customers. Consistent and appealing aesthetics—think typography, color schemes, and design elements—establish a brand's identity, making a grand gesture that resonates more than words. Yet, functionality isn’t just a supporting character; it takes center stage for innovation and accessibility. Imagine a work day at a café, like Starbucks. The entire café is designed to be functional, offering free refills, free Wi-Fi, and multiple outlets. With a MacBook and iPad that sync together, you get a portable dual-screen setup, allowing productivity while enjoying the social atmosphere. And let's not forget the outfit. What’s a good café date without comfortable athleisure? Brands like Lululemon and Nike offer apparel that blends comfort with style, enhancing the overall experience. So, the next time you're faced with the choice between aesthetics and functionality, it’s not about choosing one over the other. It’s about crafting an experience that blends aesthetics and functionality, creating a lasting impression that keeps people coming back for more. Got any products or experiences that really nail both aesthetics and functionality? Drop them in the comments below! #Marketing #Branding #DesignThinking #UserExperience #ProductDesign #DigitalMarketing #MarketingStrategy

Brands have been hopping on the Yayoi Kusama "Infinity Mirrors" bandwagon, using mirrored walls and repeating shapes to create eye-catching visual loops that trap guests in a never-ending theme park of their own selfies. Back in 2016, the illuminated minds over at Go2 Productions Inc., led by my friends Adrian Scott and Gemma Scott, unleashed their genius at Metropolis at Metrotown, British Columbia’s largest mall. They dazzled the poor, unsuspecting shoppers with 360-degree projection mapping, creating an infinity room so mesmerizing it probably caused a few existential crises. This is just one mind-bending example in a sea of infinity room spectacles. kate spade new york transformed COACHELLA MUSIC FESTIVAL, LLC into a floral fantasy, while Nike’s STEEZY partnership had dancers strutting their stuff in what can only be described as an infinite shoe box. Christian Dior Couture’s pop-up at #NYFW turned into a millefiori wonderland, and Meta’ s Creator Lounge at VidCon made content creators feel like they were trapped in a funhouse mirror maze. Even Microsoft couldn't resist, creating an infinity room to prove that nothing screams “look at me” quite like an endless loop of data and your own reflection. See how these brands are creating eye-catching visual loops: https://lnkd.in/gTmjp4i8

🎨 The Power of Color in Product Design 🌈 As an eyewear designer, I've seen firsthand how color choices can make or break a product's success. It's not just about picking your favorite hue; it's about understanding your target audience, their preferences, and the message you want to convey. Next time you're designing a product or packaging, don't underestimate the power of color. Take the time to explore different palettes, conduct A/B testing if possible, and see how even subtle changes can make a big difference. Unleash your creativity with TANEX Eyewear and create your exceptional eyewear designs. By Dieter Saxer Owner of TANEX Eyewear www.tanexeyewear.com #ProductDesign #ColorPsychology #DesignThinking 🎨

In recent years, neon colors have firmly established themselves in the world of design, particularly in the sports industry. But what makes these bold, vibrant hues so popular, and how do they contribute to increased sales? 1. High Visibility: Neon colors stand out. Whether it's running shoes, workout gear, or sports equipment, these colors grab attention instantly. High visibility is crucial in sports, ensuring that athletes are easily seen in all conditions, which is essential for both safety and performance. 2. Psychological Impact: Bright colors evoke strong emotional responses. Neon shades are associated with energy, excitement, and dynamism. This psychological impact can motivate athletes, creating a sense of enthusiasm and drive, which is crucial for sports performance. 3. Trendsetting Appeal: Neon colors are modern and trendy. They signal innovation and forward-thinking design. For brands, adopting these colors can position them as trendsetters, attracting a younger, fashion-conscious audience who want to make a bold statement with their athletic wear. 4. Brand Differentiation: In a competitive market, standing out is key. Neon colors help brands differentiate their products from the competition. A distinctive color palette can make a product line instantly recognizable, boosting brand recall and loyalty. #SportsDesign #NeonColors #Branding #Marketing #SalesBoost

Logos aren’t just symbols, they're stories. 🤔 See how iconic logos convey values and evoke emotions. 🟢 Apple ↳ The Apple logo is sleek and minimalist, with a clear silhouette that is instantly recognizable. 🟢 Nike ↳ The “Swoosh” is simple yet powerful. It’s easy to scale and works across various platforms. 🟢 Coca-Cola ↳ Coca-Cola’s script has remained largely unchanged since its creation, creating a sense of tradition and consistency. 🟢 McDonald’s ↳ The golden arches are universally recognized and immediately identifiable as McDonald's. 🟢 BMW ↳ The circular logo with alternating blue and white segments represents the Bavarian flag, emphasizing the company’s roots. 📍 Which iconic logo inspires you most? Share your thoughts below. 👇🏼