Epsilon’s Post

We're excited to share our latest customer story! 🤩 Discover how the Caravan and Motorhome Club teamed up with Paragon DCX to create personalised experiences that keep their members coming back for more! With the help of Apteco's marketing data insights, they've transformed member engagement and enhanced customer journeys. Read the full story to learn how they're driving results with data-driven marketing: https://hubs.ly/Q02W5YRy0

Loyalty360 spoke with Sam Panzer, Director of Industry Strategy at Talon.One. Sam spoke about the 2024 trends in customer loyalty and some of the opportunities he sees within his organization from the brand side. Here are a few insights from their conversation: “Talon.One sees two key areas for brands to focus on in 2024. First, brands are encouraged to think about how their loyalty programs support the organization’s data strategy. Loyalty programs offer a great vehicle for both collecting and using zero- and first-party data.” Watch the full conversation here: https://lnkd.in/gNWSHdEH #loyalty #trends #cx”

Loyalty360 spoke with Tom Madden, Executive Vice President and Katie Berndt, Vice President at Phaedon about expected trends in 2024, challenges and opportunities for brands, and how listening to customers will determine loyalty program success. Here are a few insights from their conversation: “Phaedon predicts a renewed focus on the utility of points where redemption options are expanded outside the existing ecosystem of the brand, and members can use program currency to make other purchases or earn points in other ways.” Watch the full conversation here: https://ow.ly/cBMM50QIkGl #loyalty #trends #cx”

Never underestimate the power of conversation: our industry data shows that 65% of initial non-revenue inquiries at venues lead to ticket sales intentions. 📊 This isn't just data—it's a call to action. Every interaction holds the potential for conversion, shifting the focus toward strategic customer engagement. Why is this critical? It highlights the untapped opportunity in every question, urging venues to refine their engagement strategies for heightened conversion and revenue. Dive into our insights and strategies tailored for venue operators looking to capitalize on this potential. Transform your approach to customer interactions today. Learn more: https://hubs.la/Q02nZmNq0 #Ticketing #Venues #CustomerEngagement

Engage People Inc.’s Podium Loyalty solution is a robust, adaptable platform designed to elevate loyalty programs across all industries. In today’s competitive landscape, a loyalty program needs to go beyond simple transactions; it must deepen engagement and deliver tailored value for every member. Podium Loyalty empowers businesses to make meaningful, personalized connections through dynamic, real-time promotions and multi-channel communication. With segmentation capabilities, program administrators can effortlessly target member groups or individuals with custom offers. Backed by seamless program management tools, fraud monitoring, and WCAG-compliant multi-language accessibility, Podium Loyalty offers everything brands need to drive impactful loyalty initiatives and adapt quickly to customer needs. Explore how Podium Loyalty is revolutionizing member engagement with solutions for program management, personalized communication, flexible Earn & Burn options, and more. Check it out and ask for a demo today: https://lnkd.in/e8_y-UK5 #paywithpoints #loyaltyprograms #customerexperience

🚀 New Blog Post Alert! 🚀 Discover how these platforms can enhance customer loyalty, increase revenue, and drive overall business growth. 💵 📈 🔗 Read the full article here 🔗 https://lnkd.in/e_h9vhWa Stay ahead in the game by understanding the powerful impact of sports fan engagement. Don't miss out on the latest trends and insights! - #SportsTech #FanEngagement #SportsandEntertainmentSuccess #BusinessGrowth #Innovation #TangonetSolutions

🎧 Casino executives, tune in to my latest Drivetime Marketing episode! Discover how brand rituals can revolutionize your marketing strategy and drive customer loyalty. Perfect for your commute. Listen now! #CasinoMarketing #CasinoBranding #MarketingTips #BrandRituals

Do you want to learn more about how you can implement a solid marketing plan? Check out this article on the power of marketing in the parking industry. #parking #parketing #parkingtechnology #parkingoperators #mobility

Traditional loyalty programs aren’t cutting it anymore. To cultivate a community for your business, it’s time to look beyond the points and discounts as you build a loyalty program that your customers will value. Dive into our latest article by Charu S. to explore 7 innovative strategies for building brand loyalty and customer retention, including some of the technologies (we're looking at you Yotpo, Ethos https://lnkd.in/ecvbjFMM, and TYB, https://lnkd.in/e_x5yUr6) that bring innovative loyalty experiences to life. From experiential rewards to social responsibility initiatives, find out how to truly differentiate your brand: https://lnkd.in/eNF_bZkf #InnovativeLoyalty #BrandExperience #CommunityBuilding #CustomerRetentionStrategies #BrandStrategy #MarketingStrategy #FlywheelStrategy

Retail industry highlight: Engagement-based loyalty transforms customers into passionate fans. Register for this October 23 webinar to hear how a dynamic and profitable loyalty program can increase your revenue. https://lnkd.in/dZH5d87G