Eric Lozon’s Post

The Design Thinking Journey: From Problem to Prototype 🚀 “Design thinking is a human-centered approach to innovation that draws from the designer's toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.” — Tim Brown, CEO of IDEO "Design thinking helps curate a process that aims to understand the user." In layman's terms, it's a non-linear, iterative process that teams use to understand users, challenge assumptions, redefine problems and create innovative solutions to prototype and test. It is most useful to tackle ill-defined or unknown problems and involves five phases: Empathize, Define, Ideate, Prototype and Test. Stage 1: Empathize—Research Users' Needs The team aims to understand the problem, typically through user research. Empathy is crucial to design thinking because it allows designers to set aside your assumptions about the world and gain insight into users and their needs. Stage 2: Define—State Users' Needs and Problems Once the team accumulates the information, they analyze the observations and synthesize them to define the core problems. These definitions are called problem statements. The team may create personas to help keep efforts human-centered. Stage 3: Ideate—Challenge Assumptions and Create Ideas With the foundation ready, teams gear up to “think outside the box.” They brainstorm alternative ways to view the problem and identify innovative solutions to the problem statement. Stage 4: Prototype—Start to Create Solutions This is an experimental phase. The aim is to identify the best possible solution for each problem. The team produces inexpensive, scaled-down versions of the product (or specific features found within the product) to investigate the ideas. This may be as simple as paper prototypes. Stage 5: Test—Try the Solutions Out !!! The final step is to test the prototypes with users. You gather feedback and use it to refine the solution until it meets the needs of the users. The goal of this stage is to validate the solution and ensure that it solves the problem in a meaningful way. The goal of this stage is to validate the solution and ensure that it solves the problem in a meaningful way. Stage 6: Implement—You're now ready to take off !!! These stages are different modes that contribute to the entire design project rather than sequential steps. The goal is to gain a deep understanding of the users and their ideal solution/product. #DesignThinking #Problems #Prototype #Product

Let’s talk about Design Thinking and why it’s so crucial in business. Imagine this: you’re launching a new product. You’ve got a big vision, a motivated team, and a budget that needs to deliver. But here’s the reality check—most products fail because they’re designed for boardroom approval, not for the people who will actually use them. Instead of assuming what customers want, you go straight to the source. You observe, ask questions, and dig deep into their world to uncover real needs. Suddenly, you’re not just designing a product—you’re solving a problem that your customers truly care about. And that’s the first edge design thinking gives you: human-centered solutions that resonate. Now, let’s talk about speed. Design thinking isn’t about spending years in development. It’s about rapid prototyping—getting rough drafts out, testing them, and getting immediate feedback. You fail fast, fix fast. Every prototype is a stepping stone to something better. This process saves time, money, and a lot of headaches. And it keeps you agile, which is everything in a fast-moving market. Design thinking also creates a melting pot of perspectives. It’s not just a designer’s job; it’s an approach that invites marketing, engineering, product, and customer service to weigh in. With everyone’s input, you get a product that’s richer and more refined. And that collaboration? It leads to real innovation. Finally, design thinking builds customer loyalty because people see that you’ve actually solved their problem, not just a hypothetical one. They’ll remember that. They’ll come back for more. In the end, design thinking helps businesses create products that are not just launched but loved. And in today’s world, that’s how you win.

1. Design thinking is a powerful tool that can help companies develop products that truly meet their customers' needs. 2. This approach puts customers at the center of product development and implementation, identifying real problems and pain points that matter to them. 3. Rather than jumping straight to solutions, design thinking focuses on finding the root of the problem first. 4. The process includes empathy, ideation, prototyping, testing, and iteration. 5. It involves a cross-functional team of 10 to 15 people, who work together to generate multiple solutions and develop prototypes. 6. The solution is tested with users and customers, and the team iterates until the solution is good. 7. If you're a design thinking enthusiast, it's better to start quietly in the corner of an organization and show value rather than seeking permission to start. 8. By taking this approach, you can demonstrate the benefits of design thinking and build support for it within your organization. #DesignThinking #Empathy #Ideate #Prototype #Iterate #Test

Let’s talk about Design Thinking and why it’s so crucial in business. Imagine this: you’re launching a new product. You’ve got a big vision, a motivated team, and a budget that needs to deliver. But here’s the reality check—most products fail because they’re designed for boardroom approval, not for the people who will actually use them. Instead of assuming what customers want, you go straight to the source. You observe, ask questions, and dig deep into their world to uncover real needs. Suddenly, you’re not just designing a product—you’re solving a problem that your customers truly care about. And that’s the first edge design thinking gives you: human-centered solutions that resonate. Now, let’s talk about speed. Design thinking isn’t about spending years in development. It’s about rapid prototyping—getting rough drafts out, testing them, and getting immediate feedback. You fail fast, fix fast. Every prototype is a stepping stone to something better. This process saves time, money, and a lot of headaches. And it keeps you agile, which is everything in a fast-moving market. Design thinking also creates a melting pot of perspectives. It’s not just a designer’s job; it’s an approach that invites marketing, engineering, product, and customer service to weigh in. With everyone’s input, you get a product that’s richer and more refined. And that collaboration? It leads to real innovation. Finally, design thinking builds customer loyalty because people see that you’ve actually solved their problem, not just a hypothetical one. They’ll remember that. They’ll come back for more. In the end, design thinking helps businesses create products that are not just launched but loved. And in today’s world, that’s how you win.

Ideation generates significant value in design. Yet businesses frequently hesitate to invest time, money, and personnel in this phase, often overlooking it as it falls between the strategic planning and development stages for many companies. In the double-diamond process, while many teams include it in the development phase, most do not continue refining their ideas from the problem-solving stage. Instead, they jump directly into coding, which is often the least adaptable testing method for validating the effectiveness of their design. Here's why teams run into ideation roadblocks: → Quantifying the value of creative ideas is difficult → There is no assigned team to iterate on ideas → Tracking time and resources in ideation is hard → Ideation's long-term value complicates cost analysis → Lack of metrics makes it hard to judge costs → Balancing idea quantity and quality is challenging → Cultural views may misjudge ideation costs Design teams should emphasize that generating ideas can be cost-effective and valuable. Providing measurable results makes their argument stronger and encourages collaboration among different groups. We built Helio for this purpose. I've seen a single checkbox lead to millions of dollars in lost revenue. The issue wasn't that it was coded incorrectly or a bug. Rather, it was because the development process overlooked the user's needs, failing to recognize why the checkbox was necessary in the first place. What's your experience? #productdesign #productdiscovery #innovation #uxresearch

― Design Thinking, Main Event 1 Digivolution 2024 Speaker : Mochamad Chairul Ihsan, S.E., B.B.A., M.B.A. Design Thinking is a problem-solving methods that focuses on understanding the needs of users, challenging assumptions, redefining problems, and creating innovative solutions. The mindset of design thinking is 'nothing is perfect.' There are four stages of design thinking. 1. Problem Analysis 2. Idea Generation 3. Synthesis and Modeling 4. Critical Evaluation And the next one, there are five key steps of design thinking. 1. Empathize : This step involves understanding the user's needs and experiences. The goal is to gain deep insights into the challenges of the target audience. 2. Define : The information gathered during the empathize phase is analyzed to clearly define the problem. 3. Ideate : During ideation, diverse ideas and potential solutions are brainstormed. You can use the 'crazy 8' method ; 8 minutes, 8 ideas, and 8 point. 4. Prototype : In this step, one or more of the ideas generated are turned into concrete prototypes. 5. Test : The prototypes are tested with real users to gather feedback. Besides the five steps, there are few aspects of design thinking. 1. People Centered : Focused on what users want and need. 2. Highly Creative : Be as creative as possible. No need to be standard and rigid. 3. Hands On : Users actively engage in refining the ideas. 4. Iterative : Improve the ideas repeatedly until you find the best one. Design Thinking is widely used in various industries, from tech startups to large corporations, to create products, services, and experiences that resonate with users and solve problems effectively. "Design is not just what it looks like and feels like. Design is how it works." - Steve Jobs Sherry Binyada Suntoso Muhammad Kautsar Hammantyo #Digivolution2024 #BisnisDigitalUnpad2024 #FaceTheDigitalChallengeAceTheFuture

Innovation and design thinking are tightly linked in new product, service, and process development. Innovation entails producing new ideas, products, or techniques, whereas design thinking involves understanding the user, challenging assumptions, and redefining challenges to find alternative methodologies. Design thinking is a non-linear, user-centered strategy that encourages teams to truly understand their users' needs and motivations. Teams may solve complicated challenges and create innovation by empathizing with users, describing problems in a human-centric manner, coming up with innovative solutions, prototyping, and testing them. The importance of design thinking lies in its ability to foster a culture of innovation within organizations. It provides a structured framework that helps teams to think outside the box and come up with creative solutions to problems that are not well-defined or known. Innovation fueled by design thinking, it can lead to more effective, user-centered, and impactful solutions. This framework will help to develop new products that’s not only novel but also genuinely useful and desirable to users, because when we design with people at the heart, the possibilities are limitless.  #Usercentered #Innovation #DesignThinking #Creativity #LivpureSmart

Design thinking is a creative, customer-centric approach that redefines problems and drives business success. It focuses on understanding customer needs, challenging assumptions, and crafting solutions that are practical and innovative. Through a 5-step process—Empathize, Define, Ideate, Prototype, and Test—companies can tackle market competition, shifting demands, and rapid tech changes more effectively. By embedding this approach into their culture, businesses can transform how they solve problems and develop products.

Design thinking is a human-centered approach to innovation and problem-solving that focuses on understanding users' needs, creating creative solutions, and iterating based on feedback. It is widely used across industries, from technology to healthcare, education, and beyond, to develop innovative products, services, and strategies. Key Phases of Design Thinking: Empathize: Understand the users and their problems. Conduct research to gain deep insights into the users' needs, motivations, behaviors, and pain points through interviews, observation, and surveys. Define: Synthesize the research to identify the core problem or challenge. Create a clear problem statement that frames the issue in a user-centered way. Ideate: Generate a wide range of creative ideas and potential solutions. Encourage brainstorming and thinking outside the box without judgment or limitations. Prototype: Develop low-fidelity models or mock-ups of the ideas. Create simple and inexpensive prototypes to visualize and test different solutions. Test: Gather feedback by testing prototypes with real users. Use the feedback to refine the ideas and improve the solution. Core Principles of Design Thinking: Human-Centered: Focus on the users' experiences, emotions, and needs. Collaborative: Involve a diverse team of stakeholders to bring various perspectives. Iterative: Encourage continuous improvement through feedback and iteration. Experimental: Be willing to take risks, try new approaches, and learn from failures. Why Design Thinking is Important: Innovation: It fosters creativity and helps solve complex problems in new ways. User Satisfaction: Solutions are more effective because they address real user needs. Cross-disciplinary Collaboration: It brings together people from different fields to co-create solutions. Design thinking is not limited to product design but can be applied to service design, business strategies, and even social issues. It has been widely adopted by organizations like IDEO, Apple, and Stanford's d.school to drive innovation #snsinstitution #snsdesignthinking #designthinkers

Unlocking Human-Centered Innovation: The Power of Design Thinking Are you tired of solutions that don't quite hit the mark? Imagine a world where every product, service, or experience is designed with you in mind, understanding your needs, desires, and aspirations. This is the vision that Design Thinking seeks to achieve. Over the past few decades, this methodology has been transforming the way companies and organizations approach innovation, putting people at the center of the process. It's not just about design in an aesthetic sense, but about a human-centered approach to problem-solving and creating innovative solutions. ### Empathy: The Key to Unlocking Insights Empathy is the foundation of Design Thinking. It's about putting yourself in the user's shoes, understanding their pain, motivations, and aspirations. To do this, we use various tools and techniques, such as in-depth interviews, participant observation, and user journey mapping. Definition: Seeing the Problem Clearly Once we immerse ourselves in the user's world, we define the problem to be solved. It's crucial to go beyond the symptoms and find the root of the issue. Effective problem definition is key to creating innovative solutions. Ideation: Unleashing Creative Solutions With the problem clearly defined, it's time to unleash creativity! We generate as many ideas as possible, without judgment or restrictions. Techniques for ideation include brainstorming, mind mapping, and SCAMPER. Prototyping: Bringing Ideas to Life Prototyping is the time to take ideas off the paper and create tangible representations of the solutions, allowing them to be tested and validated. Testing: Improving the Solution with Feedback With prototypes in hand, it's time to put them to the test! The testing phase is crucial to validate solutions, identify flaws, collect user feedback, and make necessary adjustments. Design Thinking: A Human Approach to Innovation Design Thinking is more than a methodology, it's a philosophy that puts the human being at the center of everything. It's about empathy, collaboration, experimentation, and the relentless pursuit of solutions that make a difference in people's lives. By adopting Design Thinking, you'll be solving the right problems, creating innovative solutions, and driving business growth. designthinking #usercentereddesign #innovation #humancentereddesign #uxdesign #productdevelopment #problem-solving #creativity #design #strategy #business #entrepreneurship #leadership #startup #customerjourney #userresearch #empathize #define #ideate #prototype #test #ux #ui #uxresearch #designthinkingprocess #designmethodology #innovationculture #designleadership #designmanagement #futureofwork #humancentered #digitaltransformation #customercentricity #experience #userexperience #customerexperience