Erica van der Hoven’s Post

🎬Have you been holding space this weekend?  💅 Ariana Grande & Cynthia Erivo have been serving masterclass-level press junket chemistry for what feels like forever. Their junket clips are being remixed, memed, and shared faster than we can keep up with. (Arguably reaching crescendo with this specific video, that finger pinch will forever be ingrained in our brain) ✨ It draws comparisons to the recent social buzz around Gladiator 2, with Paul Mescal serving every possible viral moment imaginable (that press tour deserves its own Oscar tbh) What's fascinating is how both films are letting social media do the heavy lifting: - Letting fan's conversations drive the narrative - Creating moments that feel spontaneous (but are pure marketing genius) - Banking on authentic chemistry over polished content - Turning press duties into social gold 💭 We're watching this unfold as a perfect case study in modern film marketing: less about trailers and more about creating cultural conversations. And it's working, with Wicked opening to $164.2 million globally this weekend and setting a record for worldwide openings of Broadway-inspired films. So, the real plot twist? Traditional movie marketing is becoming the supporting actor. Social buzz? That's the real star. (You know the game has changed when your press junket gets more buzz than your trailer.) 💭(And yes, we're still watching every single Ari x Cynthia interview. No, we're not tired of them.) Is this the future of film promotion? 🍿 #FilmMarketing #DigitalStrategy #PopCulture (Video credit Tracey E Gilchrist)

Cna you raed tihs? Of cuorse you cna raed taht, but why? The reason is because the first and last letters are intact, and the sentence provides enough context for you to read the whole sentence Your videos hooks should be just like that When someone watches your video they notice the beginning first, and if the beginning provides enough context they will watch the whole video Here are 5 hooks to help you achieve just that: 1) Gap in Information This helps create curiosity in your viewers 2) Ask a question This helps you make problem-solution videos that are relevant to your target audience 3) “How to” This also helps you target a problem your target audience has and give a solution to it 4) Social Proof You can either show your achievements or use a big name to establish credibility 5) Tell a story People love stories. When I think of stories I think of Christoper Nolan when he was making his first film Following(1998). He didn’t have a big budget so he focused on the art of storytelling and hooking people in so they watch the whole movie. Hope this helped! Keep creating!

New article alert! Excited to be featured in Shout ATL discussing my journey as a parent in the industry. Check out the article here: [Link to the article](https://lnkd.in/gf77VGBF) #IndustryExpert #FeaturedArticle

📬 I’m quite protective of who and what shows up in my inbox. In fact, we run our company with close to zero internal emails, prioritising our client comms & deep focus work. Releasing ourselves from those invisible chains that entangle us & keep us tied to our inbox. I’m constantly unsubscribing and filtering, making sure the content I consume is as “nutritious” as possible. One subscription I love & have kept for over 6 years is Seth Godin's daily blog. His insights are a steady source of inspiration and challenge me to think differently, every single day. His emails are concise, insightful, and always relevant. EVERY single day! 🤯 Now that's commitment. If you’re looking to add some refreshing and impactful reading to your daily diet, consider Seth’s blog. His ideas are worth making time & space for. #SethGodin #DailyInspiration #CurateYourContent

🤔 Friends vs. Professionals: Who Should Review Your Script? When you finish your screenplay, who do you send it to first? 🎬 Friends and Family: Biased feedback. Less critical. Not your target audience. 🎬 Professionals: Honest and objective. Bring industry expertise. Help you prepare for the market. Your script is the foundation of your film. ✅ Treat it like an investment. Who’s giving you feedback today? Let’s discuss.

While in Los Angeles last week I was lucky enough to attend both of Bruce Springsteen’s shows at the Kia Forum. I’ve probably seen him over 100 times, but this time I sat behind the stage and the experience was magical. Whether you like his music or not, one thing is certain: Springsteen is the greatest storyteller in the history of rock music. 🎸 How he brings the audience with him on a journey is his greatest gift to his fans and how he connects across generations. His stories are honest, funny, emotional, relatable, bittersweet, passionate, and full of imagery. That’s why I stress the importance of telling stories that connect. Stories that evoke emotion. Show up human when communicating. That goes for the language and tone you choose, as well as the messaging of your stories. Here's how you can tell your own story to capture a reporter’s attention: 📌 Conflict makes for great storytelling. Show how challenges were overcome, antagonists (competitors) were vanquished, and the end user’s needs were satisfied. 📌 Let Your Human Side Show – Switch focus from product feature-fueled stories that begin and end with ROI to ones filled with human characters. 📌 Identify your Enemies. Obstacles. Puzzles. Traps. Show how you help overcome them Reporters are professional storytellers. Frame a good story for them and they will want to cover it. How are you framing your stories? Tell me in the comments below. #storytelling #mediacoverage #creativeagency

The Power of Weekly Focus: Building Assets That Create Value When you’re developing a movie as a bootstrap project, the to-do list can feel endless. Script tweaks, content creation, budget refinement, audience outreach—it’s all happening simultaneously. But here’s the truth: trying to do everything at once is a recipe for burnout and mediocrity. Instead, focus on one big project each week. Why? Because completing one well-executed asset creates value that compounds over time. This week, our focus for The Quiet Canadians is crafting a sponsorship package. This isn’t just a pitch deck; it’s an adaptable asset we can use to connect with brands and companies who align with our project’s vision. Each sponsor adds momentum and funding, bringing us closer to making this film a reality. Here’s the mindset shift: • You don’t “build an audience.” • You build a library of assets that add value to your movie. For The Quiet Canadians, every new asset—like the sponsorship package—brings us closer to creating something extraordinary. Lesson of the Week: Pick one project you can reasonably complete, make it your North Star, and execute with focus. One week. One asset. One step forward. What’s your focus for this week? Let’s hear it! And don't forget to check out our movie at https://lnkd.in/g7934Dns and join our community to follow the movie's progress.

😬Worried about appearing in front of a camera? 🗣️”He really put our team at ease (as they were nervous in front of the camera)” 🗣️”Wayne pitched the questions at a level they would understand in a natural and sensitive way, by chatting to people before videoing and making them feel at ease.” These are just two of the 5⭐️ reviews received where I helped coach nervous subjects through their first appearance on camera. I fully understand being nervous in front of camera (Trust me, I speak from experience!) but with a little reassurance I aim to build your confidence enough to get your message across. The important thing to remember is that nobody expects perfection. Your clients want to know about you, so authenticity is far more important than a flawless performance. 🗣️”With Wayne's skills we will be branching out from building supplies to Hollywood acting in no time!!” Want to elevate your brand above your competitors in 2025? Get in touch… #videoforbusiness #contentcreation #videomarketing #videocasestudies #bristolbusiness #authenticity

We're closing out the year (what a year it's been!) with a few of our favourites from the last 12 months. My personal pick: Quality Experience's debut for Tonal. Props to Ari Weiss, Pulse Films's Aube Perrie and everyone involved in this (imho) instant classic. Check out our picks below: LBBonline - Little Black Book

Why should anybody care about your story? 🤔 No matter how good your story is, you have to make sure to tailor it to your audience. How will this impact them? What do you want them to take away? What do you want them to DO with this information? How do you want them to FEEL? If you want an effective video, no matter what the goal is, you must bring it back to your audience. My job as a filmmaker is to make sure we achieve that with every project we take on. So make sure you do more than just TELL your story! I hope this helps somebody :)