CEO, ECD @ Sarofsky | Emmy-nominated Creative Director, MFA | Creator of Meet the Skrimps
Let’s chat about the #jaguar rebrand…. Or more precisely, the teaser for their rebrand.
A smart promoter once said “No press is bad press” so there’s that. We’re all talking about Jaguar… not Honda, Audi, Ford, etc. Just sayin’
Thank you Erin Sarofsky I thought I was the only one thinking and feeling the way you are. Marko Pfann had similar sentiments. Thank you for sharing.
Saw a post last Friday: "...physically sick trying to make sense of this decision by Jaguar." And I thought, dude, get some Pepto and relax. This is not a big deal. They took a swing, they might miss. They might night. Regardless, what was the last bold thing you did?
Erin Sarofsky, thanks for sharing how you think and feel about this. It’s refreshing to hear from a studio owner like you—someone with way more experience and a much broader perspective than most of us on this. And yes, please—let’s give people more space to take risks. We don’t see the full picture yet. It’s crazy to start bashing on them already.
Well said!
I used to do a LOT of creative critique and news on a site I ran called Graphicology. It was pretty popular and could have been monetized for sure, but it was in itself a creative outlet for my writing and ideas. I stopped curating back in 2010ish (?) because even then, It felt like comments and input were almost always negative. It was more fun for people to hate on something and pile on and very uncool to like a thing. And often, just as is the case with Jaguar, we don’t know anything yet. (I will say politicizing the talent, and creatives behind the work is a newer and fairly vile development.) I’m not positive the jaguar work is going anywhere great, but I do know the rush to judgment and for industry ‘voices’ to get their hot take out there, has never been worse.
Love this take. Why so much hate when we've only seen the teaser? I love a big swing. I hope they connect with whatever it is they're going to share in December.
100% agree. We are quick to criticize and negatively bandwagon other designers/creatives. Let’s stop doing that.
Creative shamative does it have a diesel pusher with 800 ft pound of torque or not? Social media has definitely turned creative into a spectator sport. I say give people room to create and make art.
I make videos that amplify your brand's visual identity and values | Croak the man-frog who likes ripping people to pieces 🐸🌊😱💔
1wI agree, it's a teaser. The intrigue is that no one knows what they're even doing yet or why. Give them a chance to finish their campaign before judging its effectiveness. Because effectiveness is the name of the game. I really, truly hope they anticipated this reaction and have a plan to dropkick expectations with the follow-thru.