#BeautyIndustry news - Marni and Coty. This partnership is it surprising? It should not. The Italian Fashion brand is working hard since years to gain more popularity among the #GenZ and #Millennials. Last SS2023 the brand held its show under NY City’s Manhattan Bridge and the FW2023 headed to Tokyo’s Yoyogi National Gymnasium. For the SS2024 show, Marni went to the French capital for its first show during #ParisFashionWeek under the creative direction of Francesco Risso.
And now the beauty licence with Coty. Just to remember, Coty has licenses with Gucci, Calvin Klein, HUGO BOSS, Marc Jacobs, Chloé, Tiffany & Co., JIL SANDER, Roberto Cavalli and ESCADA among others. It makes more than sense, as SVP Jean Holtzmann said: “If you look over the last year, we have extended some of the very big partnerships that we had with Hugo Boss, Davidoff, Marc Jacobs and more,”. Moreover, by quoting Barbara Calo', the deal marks a pivotal moment in the evolution of Marni. “Through the introduction of fragrances and beauty products, that will seamlessly integrate into our brand universe, we’re redefining the brand’s boundaries, opening up new opportunities of affirmation for Marni.” Everyone wants a slice of cake...the Beauty-ful cake that the #LuxuryBeauty represents! In the first comment, the link to my post about Hermès and its expansion of its beauty offerings.
Thank you again for this opportunity 🙏🏻 we will never forget it!