“Guys, I’m eating junk and watching rubbish. You better come out and stop me!” Sound familiar? That’s basically how most marketing strategies look in January. Random campaigns, lazy ideas, and a lot of hoping the audience won’t notice. Spoiler alert: they do. But let’s get real - Kevin McCallister didn’t survive Home Alone by luck. He had a plan, and it was genius (and hilarious). What’s the 2024 version of Kevin's booby traps for marketers? → Know your target. Just like Harry and Marv, your competitors will walk right into your traps if you’re strategic. → Use the tools at your disposal. Kevin had paint cans and Christmas ornaments—we have automation, email warm-up tools, and data-driven insights. Slight upgrade. → Be bold and creative. A simple plan executed well is always better than a complicated one you never follow through on. Let’s stop being the clueless Wet Bandits of marketing and start being more like Kevin: prepared, resourceful, and just a little ruthless (in a good way). So, what’s your “Kevin moment” for 2025? Let’s hear it! 🎄
Erol Azuz’s Post
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