ERP Netherlands’ Post

It marries runway designs with affordability and easy access, from department stores such as H&M, to the developing online marketplace spearheaded by brands such as Shein. Fast fashion, however, is a system of fashion characterised by unfettered product creation, distribution and disposal of products. The nature of fast fashion – which is endlessly changing and trend-chasing – is cheap, low quality and generally unsustainable in the long run, in terms of environmental impacts, labour practices and ethical concerns for consumption. Click here to read more: https://lnkd.in/dBwV-_GC

Sustainability has become an important factor in the Middle East and an increasingly important topic for fashion brands. While international sustainable and ethical fashion brands are present in the region, local players strive to introduce brands to meet the rising consumer demand.   Although many consumers can’t resist fast fashion, sustainability is now the high-demand business model. Ali Shahid, Principal at Kearney Middle East and Africa, Consumer Industries and Retail Practice, says that brands actively addressing such concerns tend to attract more consumer interest. “Consumers in the Middle East express greater passion for specific sustainability-related issues than brands themselves.” Only 11% of those surveyed consumers feel that brands have successfully delivered on their sustainability promises. Professor Vaishali Raj (FHEA), Head of Fashion Design at Middlesex University, Dubai, says it is easy for consumers to fall into the greenwashing trap. There is a sense of guilt and a need to do right by the world, but that does not necessarily mean that the brands claiming to be sustainable are 100% green.  “You can’t blame the consumer because it’s very difficult to make the right aesthetic choices that look good and are also fully sustainable. Retailers have to correct themselves to help and support the consumer.”

Memory updated Here’s a more casual and approachable version of your LinkedIn post: 🎉 Publication Alert! 🎉 I’m excited to share that my latest article, "Fast Fashion, Sustainability, and Nudge Theory: Examining the Effects of Choice Architecture on Consumption of Sustainable Fashion over Fast Fashion," has been published in Sustainability! In this research, I teamed up with one of Israel’s largest shopping centers to see how we can help people make more sustainable fashion choices. We looked at different ways to "nudge" shoppers toward sustainable fashion—like providing more info, making sustainable options easier to access, and tapping into social identity. Some interesting takeaways: The most effective nudge? Simply making sustainable alternatives available! Many shoppers said they weren’t sure how to tell if the fashion they buy is truly sustainable. This shows the need for policies that make sustainable fashion more transparent and accessible. I’m excited to keep exploring this as part of my postdoc at Yale’s Economics Department, where I’m diving deeper into sustainable fashion research. Feel free to check out the full article [ https://lnkd.in/emKbiZcN ]—and I’d love to hear your thoughts! 💬 #SustainableFashion #FastFashion #NudgeTheory #Sustainability #Yale #ClimateAction Sustainability MDPI

Brittany Sierra Danielle L. Vermeer Sustainable Fashion Forum Interviews and op-Ed’s like these express such an important POV and honest approach to social change and innovation. We have a big problem with greed and overconsumption. #IYKYK When we know we need to get on a diet and exercise regime - does educational marketing work? Maybe. Usually it’s results and proof that drives adoption; WOM from trusted friends or family. #Noom, my dad tried and recommended it; I tried and loved it; so did my daughter. When one learns something or is gaining access to something that makes life better, we can the market and educate. Proof then pudding. But to the point here in the interview with the fantastic Danielle (whom I met while at ari working to build more intentional shopping via word of mouth networks) - we need to meet people where they are. Doom scrolling in bed on Zara looking for the cutest and best-priced summer dress for that special occasion? 👩🏻💻 Sustainability needs to be available in all categories found in a marketplace site’s Navi drop down. Meet the customer where they are. Think of the long game versus the sprint. Identify a habit you can change psychologically and feel and be better. Fashion simply needs to be better than it is today. Let’s consider what the “hockey stick” means once we get traction. Transparency wins trust. Transparency wins trust. Customer loyalty is the “win” in business. Do the things that make customers life better, richer, and more rewarding. I’m excited to join the President of Ethik Brands to build a new division to put action behind the certifications and continued efforts he makes to change the denim category. We have OEKO-TEX certification, a water saving factory with robotics (early stage) and recycling fictions and hardware. We have our Higgs and other certifications and the more we grow the more we can reinvest in becoming better. In this moment we have to deliver accessible price points. GenZ likes fast fashion because it’s the cheapest. Not saying it’s not the aggressive TikTok marketing or ahiiity to shop trends so fast but if there is one thing we know… It’s quality and style at unmatched price that drives business. As a factory commitment to delivering on this promise and being transparent, it’s a journey and each day we can do better- together as brands and creators we can make a shift. And when building brands or business strategies - the hardest part is getting the rock over the hump, that kinetic energy that needs to fire and drive all the product, financing, design and creative into the world and begin driving interest and engagement. I will announce more as I am able but for anyone interested to chat please DM me here. Let’s connect here over discussion around this innovation space, those of us craving to do something good and believe in our missions. ♻️🤸💘🎢☀️ #sustainability #refenerative #environmentalawareness #planetbenefitsweallbenefit

When Alia Bhatt walked into the National Awards Ceremony re-wearing her wedding saree, the wave of sustainable fashion reached it’s crescendo. The Judge was moved, the Jury was out and the Executioner was entrusted with putting an end to fast fashion, once and for all. But the ghost of fast fashion is resurrected almost every season. Clothing brands claiming to be ‘eco-friendly’ and ‘sustainably sourced’ have been around for decades. Numerous surveys have reiterated the shifting consumer preference towards sustainable, slow fashion. Yet, data suggests that sustainable fashion might not be as impactful as we might have hoped: 1.⁠ ⁠Many fashion companies are struggling to deliver on sustainability. Shein’s own reporting offers insight into the challenges for instant fashion brands pledging to slow down. Despite Shein's commitment to trim its carbon footprint by 25% by 2030 compared to its 2021 baseline, its emissions surged by 52% in 2022, reaching over 9 million tons of carbon dioxide. Compounding the issue, Shein's reporting fails to encompass carbon emissions stemming from the utilization phase or the disposal of its garments. 2.⁠ ⁠While the renting and thrifting business models are attracting consumers, they are struggling to maintain a good balance sheet. For example, Rent the Runway has depleted hundreds of millions of dollars in funding and continues to operate at a loss. As per their S1 filings, Rent the Runway incurred a $171 million loss on $159 million in revenue in 2020, even after over a decade in operation. Similarly, threadUp (Online Thrift Store) also recorded losses, with a $48 million deficit on $186 million in revenue last year. 3.⁠ ⁠Despite the recent expansion of the Thrift and Resale sector, over the last decade, the average reduction in carbon emissions attributed to resale has remained well below one hundredth of 1%. It’s been almost 25 years of trial and error in trying to figure out a win-win solution to sustainable fashion. But the numbers are proof that it might be about time we start shifting from this perspective entirely.... In the end, it's imperative for businesses to transparently reveal their lobbying endeavors, leverage their influence to drive beneficial transformations, and establish a business framework that fosters regeneration. Progress should be showcased through mandatory stewardship reports that are not only more quantitative and concise but also align closely with planetary limits, with regular external audits ensuring accountability (Pucker, 2022). The grass isn't always greener on the other side, but in the case of Sustainable Fashion, if regulated carefully, it might just be! #SustainableFashion #Sustainability #FastFashion #AliaBhatt

"There's a reason why so many sustainable fashion brands over the last few years have gone out of business. They're not actually supporting [consumers] to the same degree that they are on a Shein or a Revolve or an Amazon or wherever. For the sustainable fashion community, in particular, there are a lot of aspirational goals versus the business reality. If we're truly going to move the needle in this space, we have to be realistic and look at what people are actually doing and then help them match that up to what they're saying. Understanding that everyone is at a different stage in their sustainable fashion journey is step one. Step two is how you make it easier to make the sustainable choice for the first one. The Shein, the Amazon, the Revolve experience is better. They offer better pricing, more convenience, and a better selection, better in the sense of being more standardized, accessible, and whatnot. So you have to make the secondhand sustainable fashion experience as good, if not 10x better, as the goal to shift that customer behavior." Ya'll, Danielle L. Vermeer is on the #GreenBehavior podcast, and the conversation is 🔥🔥🔥! With over a decade of experience in fashion, tech, and sustainability, Danielle joined me on the podcast to discuss the perceived value of clothing and the challenges of changing consumer behavior, especially among GenZ. Danielle shares insights from her time at Amazon, where she worked on luxury resale and learned the importance of customer obsession. She also highlights the gaps between sustainable and fast fashion marketing, emphasizing that shaming consumers for their choices won't drive meaningful change. Instead, Danielle stresses that to move the needle in sustainable fashion, brands need to realistically address what consumers are currently purchasing (and why) and help align their actions with their stated values. Our conversation explores the role of social media in accelerating fashion trends, the impact of online identity on consumer choices, and the potential for policy to influence sustainable behaviors. Danielle also shares her thoughts on the future of the secondhand market and how Teleport, the "TikTok for thrifting" app she's building, aims to bridge the gap between the desire for sustainable fashion and the practicalities of finding and purchasing secondhand items. Green Behavior is a new podcast I host that explores the intersection of fashion, psychology, consumer behavior, and sustainability. Whether you're an industry professional, a sustainability advocate, or simply curious about how psychology influences your purchasing decisions in fashion, this podcast is for you! Tune in wherever you get your podcasts! 🎧 Spotify: https://lnkd.in/gkyxwPfM Apple Podcasts: https://lnkd.in/gDcSgSpB

Are you passionate about sustainable fashion? Our latest blog delves into the intricacies of conscious consumerism in the fashion industry. Explore how your purchasing decisions can drive positive change and contribute to a more sustainable future. 👉 https://t.ly/Lm7gf #ConsciousConsumer #SustainableFashion #EnvironmentalImpact #EthicalFashionIndustry #SustainableProducts

The Best Sustainable Fashion Brands to Follow in 2024 As sustainability continues to reshape the fashion industry, eco-conscious consumers are increasingly turning to brands that prioritize ethical practices and environmentally friendly production. In 2024, the best sustainable fashion brands stand out for their use of recycled materials, ethical labor practices, and innovative design. These brands are not only reducing their environmental impact but also offering consumers stylish, high-quality, and timeless pieces. Here’s a look at the top 10 sustainable fashion brands to follow this year, each chosen for their unique approach to sustainability, transparency, and social responsibility. Learn More at: top10read10 blogspot https://lnkd.in/dZNaNW7H #brands #sustainablebrands #sustainablefashion #best #reviews #review #top10 #amazon #fashion #top10read10 #peopletree #pact #patagonia #stellamccartney #everlane #reformation #eileenfisher #amourvert #allbirds #thought 

🌍 We know fast fashion isn’t sustainable... So Why Do We Keep Buying It? Let’s be honest—most of us are aware that fast fashion is harmful. We know it pollutes the environment, exploits workers, and promotes wasteful habits. And yet, how many of us still find ourselves tempted by those trendy, cheap outfits? (I know I have!) It’s easy to think, “If people know better, why don’t they do better?” But this article got me thinking: maybe awareness isn’t the issue. It’s about the obstacles in the environment. What if sustainable fashion became just as easy and accessible? Here are some ideas the article highlights that really resonated with me: 💡 Sustainable options need to be affordable and convenient. Concepts like True Pricing could help, making fast fashion reflect its real costs on people and the planet. 💡 The fashion industry must slow down; designing clothes that last, can be repaired, or even recycled. 💡 Governments can step in too; what if secondhand clothing had no VAT? But it’s not just on companies or policymakers—it’s on us too. Small choices add up. Wear what you already own. Support brands that care. Repair instead of replace. These are steps I’m trying to take (and honestly, it’s a work in progress). What about you? What’s one change you think could help us make sustainable fashion the norm?

📰 The fashion industry is turning to circularity. Discover the latest news on sustainability in fashion ⬇️: 🇨🇳🔄 China is advancing through its circular economy transition, collaborating with other committed organisations, such as the Ellen MacArthur Foundation or the EU, to lead a global transition to circular economy practices. 🔗 https://lnkd.in/dp89bz36 🌱👗 Shein develops a new plan to repurpose deadstock fabrics to launch new sustainable collections, achieve its carbon-neutral plan by 2050, and comply with the upcoming fast fashion regulations. 🔗 https://lnkd.in/dXQbHjTv 🇦🇺⚖️ Australia joined the list of countries which are preparing new regulations to stop fast fashion and its damaging impact on the environment. Within these new regulations, Australian authorities want to create new taxes for fast fashion and to invest in textile recycling, among others. 🔗https://lnkd.in/d8-zNDW9 🛍️🤝 Mango, H&M Group, Gap Inc. and Bestseller joined for the Future Supplier Initiative, a programe created to reduce fashion supply chain footprint by invest in new production processes. 🔗 https://lnkd.in/eXnuSF44 🔄💚The Vancouver brand Arc'teryx launched the ReBird program to repair, resell, and upcycling its own products. The motivation for this programe is to reduce the brand's CO2 emissions and introduce circular fashion principles into its operations. 🔗https://lnkd.in/g4cPvtqx ✅ Discover more news about the textile industry and circular economy following Recovo on Linkedin!