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It marries runway designs with affordability and easy access, from department stores such as H&M, to the developing online marketplace spearheaded by brands such as Shein. Fast fashion, however, is a system of fashion characterised by unfettered product creation, distribution and disposal of products. The nature of fast fashion – which is endlessly changing and trend-chasing – is cheap, low quality and generally unsustainable in the long run, in terms of environmental impacts, labour practices and ethical concerns for consumption. Click here to read more: https://lnkd.in/dBwV-_GC

Memory updated Here’s a more casual and approachable version of your LinkedIn post: 🎉 Publication Alert! 🎉 I’m excited to share that my latest article, "Fast Fashion, Sustainability, and Nudge Theory: Examining the Effects of Choice Architecture on Consumption of Sustainable Fashion over Fast Fashion," has been published in Sustainability! In this research, I teamed up with one of Israel’s largest shopping centers to see how we can help people make more sustainable fashion choices. We looked at different ways to "nudge" shoppers toward sustainable fashion—like providing more info, making sustainable options easier to access, and tapping into social identity. Some interesting takeaways: The most effective nudge? Simply making sustainable alternatives available! Many shoppers said they weren’t sure how to tell if the fashion they buy is truly sustainable. This shows the need for policies that make sustainable fashion more transparent and accessible. I’m excited to keep exploring this as part of my postdoc at Yale’s Economics Department, where I’m diving deeper into sustainable fashion research. Feel free to check out the full article [ https://lnkd.in/emKbiZcN ]—and I’d love to hear your thoughts! 💬 #SustainableFashion #FastFashion #NudgeTheory #Sustainability #Yale #ClimateAction Sustainability MDPI

Step into the world of Euro Used Clothing, where fashion and sustainability go hand in hand.* 😊🌱👗 Welcome to Euro Used Clothing, where we're not just sorting clothes, but revolutionizing the way people think about fashion and environmental responsibility. As one of the largest sorting companies in the Netherlands, we have a passion for redefining the fashion industry, and we do this through innovation, dedication, and an unwavering commitment to sustainability. *Why Euro Used Clothing?* **Quality**: Our expertise in clothing sorting ensures high-quality products that meet the strictest standards. Each item that passes through our sorting process is carefully checked to ensure that only the best opens doors for your customers. 👕✨ **Sustainability**: At Euro Used Clothing, we believe in a circular economy. By recycling and reusing used clothing, we reduce pressure on natural resources and decrease waste. By partnering with us, you're directly contributing to a cleaner, greener planet. 🌍♻️ **Variety**: Our extensive inventory offers endless variety of styles, sizes, and brands. Whether you're looking for vintage finds, trendy pieces, or classic basics, you'll always find something that suits the preferences of your customers. 👚👖👠 **Reliability**: With years of experience and a proven track record, we're a reliable partner for wholesalers, retailers, and other businesses in the fashion industry. We strive for excellence in everything we do, so you can confidently collaborate with Euro Used Clothing. 💼👍 *Together Towards a Sustainable Future* By choosing Euro Used Clothing, you're not just opting for quality and variety, but also for a better future for our planet. Let's work together towards a fashion industry that's not only beautiful but also takes responsibility for its impact on the environment. Join the movement and discover the possibilities with Euro Used Clothing today. 🌟🌈

The fashion industry’s effect on the environment is increasing due to the rise of ultra-fast fashion brands, and it’s time to stop the trend, argues an Australian academic. Taylor Brydges, Research Principal with the University of Technology Sydney’s Institute for Sustainable Futures, writes in The Conversation Australia + NZ that brands such as Shein, Boohoo and Cider are causing a “downward spiral, from fast fashion to ultra-fast fashion” with the consumption of natural resources and waste “snowballing” as a result. “The overproduction and consumption of clothing cannot be allowed to continue. Without change, the industry will account for 26% of the world’s carbon budget for limiting global warming to 2°C by 2050. The fashion industry must take responsibility for its actions,” she writes. Australian shoppers are also choosing cheaper online stores as the cost-of-living crisis bites. The latest Roy Morgan poll shows clothing retailer Shein has close to 800,000 shoppers each month in Australia, while e-commerce megastore Temu has 1.2 million customers each month. And sustainability appears to have taken a backseat on the catwalk too compared with five years ago, notes Vogue’s senior sustainability and features editor Emily Chan. The shift indicates brands may see it more as a fleeting trend than an industry reset. One reason is that consumers haven’t adjusted their shopping behaviour in line with concerns for the climate crisis, with research showing only 16% of people are following through on their desire to live more sustainably. Policy crackdowns on greenwashing claims could also be influencing brands to refrain from highlighting sustainability, leading to a rise in "greenhushing", which can stunt conversations and investment around sustainable innovation. What do you think can be done to encourage people to shop ‘greener’? How can fashion be more sustainable? Share your insights in the comments. By Cathy Anderson and Aaron Toumazou Sources: The Conversation Australia + NZ: https://lnkd.in/ewF-Vfda Australian Broadcasting Corporation (ABC): https://lnkd.in/gZtNsdnT @Australian fashion Council: https://lnkd.in/gFtTeZPC

Brittany Sierra Danielle L. Vermeer Sustainable Fashion Forum Interviews and op-Ed’s like these express such an important POV and honest approach to social change and innovation. We have a big problem with greed and overconsumption. #IYKYK When we know we need to get on a diet and exercise regime - does educational marketing work? Maybe. Usually it’s results and proof that drives adoption; WOM from trusted friends or family. #Noom, my dad tried and recommended it; I tried and loved it; so did my daughter. When one learns something or is gaining access to something that makes life better, we can the market and educate. Proof then pudding. But to the point here in the interview with the fantastic Danielle (whom I met while at ari working to build more intentional shopping via word of mouth networks) - we need to meet people where they are. Doom scrolling in bed on Zara looking for the cutest and best-priced summer dress for that special occasion? 👩🏻💻 Sustainability needs to be available in all categories found in a marketplace site’s Navi drop down. Meet the customer where they are. Think of the long game versus the sprint. Identify a habit you can change psychologically and feel and be better. Fashion simply needs to be better than it is today. Let’s consider what the “hockey stick” means once we get traction. Transparency wins trust. Transparency wins trust. Customer loyalty is the “win” in business. Do the things that make customers life better, richer, and more rewarding. I’m excited to join the President of Ethik Brands to build a new division to put action behind the certifications and continued efforts he makes to change the denim category. We have OEKO-TEX certification, a water saving factory with robotics (early stage) and recycling fictions and hardware. We have our Higgs and other certifications and the more we grow the more we can reinvest in becoming better. In this moment we have to deliver accessible price points. GenZ likes fast fashion because it’s the cheapest. Not saying it’s not the aggressive TikTok marketing or ahiiity to shop trends so fast but if there is one thing we know… It’s quality and style at unmatched price that drives business. As a factory commitment to delivering on this promise and being transparent, it’s a journey and each day we can do better- together as brands and creators we can make a shift. And when building brands or business strategies - the hardest part is getting the rock over the hump, that kinetic energy that needs to fire and drive all the product, financing, design and creative into the world and begin driving interest and engagement. I will announce more as I am able but for anyone interested to chat please DM me here. Let’s connect here over discussion around this innovation space, those of us craving to do something good and believe in our missions. ♻️🤸💘🎢☀️ #sustainability #refenerative #environmentalawareness #planetbenefitsweallbenefit

"There's a reason why so many sustainable fashion brands over the last few years have gone out of business. They're not actually supporting [consumers] to the same degree that they are on a Shein or a Revolve or an Amazon or wherever. For the sustainable fashion community, in particular, there are a lot of aspirational goals versus the business reality. If we're truly going to move the needle in this space, we have to be realistic and look at what people are actually doing and then help them match that up to what they're saying. Understanding that everyone is at a different stage in their sustainable fashion journey is step one. Step two is how you make it easier to make the sustainable choice for the first one. The Shein, the Amazon, the Revolve experience is better. They offer better pricing, more convenience, and a better selection, better in the sense of being more standardized, accessible, and whatnot. So you have to make the secondhand sustainable fashion experience as good, if not 10x better, as the goal to shift that customer behavior." Ya'll, Danielle L. Vermeer is on the #GreenBehavior podcast, and the conversation is 🔥🔥🔥! With over a decade of experience in fashion, tech, and sustainability, Danielle joined me on the podcast to discuss the perceived value of clothing and the challenges of changing consumer behavior, especially among GenZ. Danielle shares insights from her time at Amazon, where she worked on luxury resale and learned the importance of customer obsession. She also highlights the gaps between sustainable and fast fashion marketing, emphasizing that shaming consumers for their choices won't drive meaningful change. Instead, Danielle stresses that to move the needle in sustainable fashion, brands need to realistically address what consumers are currently purchasing (and why) and help align their actions with their stated values. Our conversation explores the role of social media in accelerating fashion trends, the impact of online identity on consumer choices, and the potential for policy to influence sustainable behaviors. Danielle also shares her thoughts on the future of the secondhand market and how Teleport, the "TikTok for thrifting" app she's building, aims to bridge the gap between the desire for sustainable fashion and the practicalities of finding and purchasing secondhand items. Green Behavior is a new podcast I host that explores the intersection of fashion, psychology, consumer behavior, and sustainability. Whether you're an industry professional, a sustainability advocate, or simply curious about how psychology influences your purchasing decisions in fashion, this podcast is for you! Tune in wherever you get your podcasts! 🎧 Spotify: https://lnkd.in/gkyxwPfM Apple Podcasts: https://lnkd.in/gDcSgSpB

When Alia Bhatt walked into the National Awards Ceremony re-wearing her wedding saree, the wave of sustainable fashion reached it’s crescendo. The Judge was moved, the Jury was out and the Executioner was entrusted with putting an end to fast fashion, once and for all. But the ghost of fast fashion is resurrected almost every season. Clothing brands claiming to be ‘eco-friendly’ and ‘sustainably sourced’ have been around for decades. Numerous surveys have reiterated the shifting consumer preference towards sustainable, slow fashion. Yet, data suggests that sustainable fashion might not be as impactful as we might have hoped: 1.⁠ ⁠Many fashion companies are struggling to deliver on sustainability. Shein’s own reporting offers insight into the challenges for instant fashion brands pledging to slow down. Despite Shein's commitment to trim its carbon footprint by 25% by 2030 compared to its 2021 baseline, its emissions surged by 52% in 2022, reaching over 9 million tons of carbon dioxide. Compounding the issue, Shein's reporting fails to encompass carbon emissions stemming from the utilization phase or the disposal of its garments. 2.⁠ ⁠While the renting and thrifting business models are attracting consumers, they are struggling to maintain a good balance sheet. For example, Rent the Runway has depleted hundreds of millions of dollars in funding and continues to operate at a loss. As per their S1 filings, Rent the Runway incurred a $171 million loss on $159 million in revenue in 2020, even after over a decade in operation. Similarly, threadUp (Online Thrift Store) also recorded losses, with a $48 million deficit on $186 million in revenue last year. 3.⁠ ⁠Despite the recent expansion of the Thrift and Resale sector, over the last decade, the average reduction in carbon emissions attributed to resale has remained well below one hundredth of 1%. It’s been almost 25 years of trial and error in trying to figure out a win-win solution to sustainable fashion. But the numbers are proof that it might be about time we start shifting from this perspective entirely.... In the end, it's imperative for businesses to transparently reveal their lobbying endeavors, leverage their influence to drive beneficial transformations, and establish a business framework that fosters regeneration. Progress should be showcased through mandatory stewardship reports that are not only more quantitative and concise but also align closely with planetary limits, with regular external audits ensuring accountability (Pucker, 2022). The grass isn't always greener on the other side, but in the case of Sustainable Fashion, if regulated carefully, it might just be! #SustainableFashion #Sustainability #FastFashion #AliaBhatt

A report from Hubbub and the School of Design - University of Leeds quashes the notion that luxury brands can trade on the line that their expensive goods are of higher quality, last for longer and are therefore 'inherently sustainable' compared to their more affordable, arguably disposable, fast fashion counterparts. Regardless of your thoughts about the fact this study was funded by Primark, this understanding should be a really fundamental basis for our practices in sustainable fashion. Firstly, because, no, luxury is not inherently sustainable (or ethical as recent Italian investigations have shown). But more to the point, because showing consumers they should care for their cheaper items just as much as those more expensive ones is crucial. If a brand like Primark now embraces the notion of making items that people will want to, and can, look after for longer, that is a win, and a lot of other fast fashion brands can learn from this accordingly. (NB: read the piece from Brooke Roberts-Islam for more on how they're doing this as well as how it aligns with upcoming policy). One thing of concern is that it's essential this doesn't just push more in the way of polyester usage as a more durable item - something we're already seeing up now to 57% of total fibre production (in 2023) according to the latest Materials Market report from Textile Exchange published last week. The ultimate question here then has to be can a better understanding of physical durability impact emotional durability? This is again given that it's only really longevity that matters. We don't need more items in landfill that will last longer before breaking down (synthetics); we need more items that people love and want to wear time and time again. #sustainability #sustainablefashion #polyester #durability #longevity #primark https://lnkd.in/eNDHj5Dn 

Fashion: Profit vs. Sustainability - Can We Have Both? The fashion industry faces a critical crossroads: should it prioritize profit or embrace sustainability? For years, the rapid pace of fast fashion has prioritized quick turnover and low costs, leading to environmental degradation and unethical labor practices. However, as consumers become more aware of these issues, the demand for sustainable practices is rising. The Profit-Driven Model Fast fashion brands thrive on producing a high volume of cheap, trendy clothing that consumers quickly discard. This model maximizes profit, but it comes at the expense of the planet. The textile industry is one of the largest polluters, contributing to water waste, chemical runoff, and significant carbon emissions. While brands can maintain high profit margins in the short term, they are increasingly facing backlash from consumers and activists. The Rise of Sustainability Sustainability in fashion encompasses a range of practices, from using eco-friendly materials to advocating for fair labor conditions. Brands like Patagonia and Stella McCartney have shown that consumers are willing to pay a premium for ethical and sustainable products. Yet, transitioning to sustainable practices can require upfront investments that may deter companies primarily focused on immediate profits. Finding a Middle Ground The good news? The narrative is changing. Many brands are discovering that sustainability can be profitable in the long run. By investing in sustainable practices, companies can build brand loyalty, attract a new customer base, and reduce costs associated with waste and inefficiency. Innovations like circular fashion, where products are designed for recycling and reuse, are gaining traction. These practices can lead to lower production costs and create a pathway for brands to maintain profitability while being environmentally conscious. Conclusion The fashion industry does not have to choose between profit and sustainability; instead, it can seek a harmonious balance. As consumer preferences shift, brands that embrace both values will not only thrive but also contribute positively to the world. It’s time for the fashion industry to redefine success—not by profits alone but by the legacy it leaves behind. In the end, the future of fashion lies in sustainable choices that prioritize both people and the planet—proving that style can indeed be sustainable.