Esa Arokki’s Post

Being scared to put yourself out there in a video is normal. (Even more so when you're a marketer.) We spend our careers: • Crafting stories • Building strategies • Analyzing every detail of a brand All to help them: ✅ Show who they are ✅ Show what they represent ✅ Define what they stand for ✅ Engage intentionally with their audience ... Yet when it comes to ourselves, we hesitate. I felt the same for a long time. Then I focused on my purpose, and my intention became clear: I want to educate, share, and show how motorsport marketing can scale brands and businesses (when done right). I don’t just sell sponsorships or create activations. I shape perceptions, build connections, and drive real business impact through motorsport marketing. *** Sharing my journey, my energy, and my experience isn’t just something I do. It’s something I believe in. It’s what makes me the person and the professional I am. P.S. Are you scared when posting a video? #Motorsport #Videos

Never ask a driver & team if they NEED sponsors. The answer will always be a resounding yes. We have seen so many racing careers die because: There was no money left. Drivers & teams face this never-ending problem for 3 main reasons: - No unique identity - Always focused on me, me, me. - Lack of marketing fundamentals 10 years of marketing & motorsport experience have taught me 3 key things. 1. Creating product market fit 2. Finding new growth hacks  3. Building high retention All these factors result in understanding: 1. Selling something people want  2. Building cost-effective methods  3. A process for sticky and repeat customers. Your product (team & driver) & marketing are no longer separate processes. So, how do you achieve: - Potential sponsors not ghosting you. - Building longer partnerships. - Attract loyal fans In five days, I'll walk you through securing sponsors and building an asset for your racing goals. Join the challenge with the link in the comments. 

At Lumin Sports, marketing has always been a very important part of our business. 💡 From the very beginning, we've embraced change and innovation, constantly pushing the boundaries to find what truly connects with our industry and target market. We have also valued bringing on very good creative people (lead by Jack Shephard and Henry Jones) who have had the freedom to continue to experiment and explore the edge of possibility 🚀.   But here's our secret sauce: Marketing isn't just a department at Lumin, it's a total team effort. Every team member has an equal voice, every idea counts. Whether the ideas come from the sales team, customer success, or the product team, their input shapes our marketing journey.   The last 18 months, we experimented the most we ever have, finding some absolute gems in the rough that we will now double down on and turn off some of those things that didn’t quite live up to our expectations. A few things that have become clear for us in this time are:   ✨ Authenticity is Key: Your brand is your essence, and our marketing is simply an authentic reflection of who we are. It's about staying true to ourselves, because anything less wouldn't feel right.   💡 Creativity Trumps Budget: Some of our most successful campaigns didn't break the bank. They were born from the brilliant minds within our team, proving that creativity knows no limits.   🌟 Consistency Pays Off: Rome wasn't built in a day, and neither are successful marketing campaigns. Six years ago, we made a commitment to ramp up our presence on LinkedIn. Three posts a week for a year, no turning back. And guess what? We are still here and continue to invest in consistent LinkedIn content.   One of the most recent pieces of content we have launched is our 'What is an AMS?' explainer video. This type of video content is somewhat new to us but we wanted to craft something that helped our market understand the value that Athlete Management Software can provide to teams, no matter if its Lumin or one of our competitors. Coming from Australia, an AMS is a well known solution, however as we started to break into new markets we felt that many teams did not know that an AMS could be the perfect solution to their problems.   This campaign is a great example of trying something new and seeing how it goes. If we get good traction, we will double down and commit for a period of time. Let us know what you think.

When I play ball, I can very well relate it to the art of marketing. From teamwork to adaptability, goal setting, and resilience there are so many lessons you can draw from sports for marketing - in fact for business success. Just as athletes collaborate and adjust strategies, marketers benefit from coordinated efforts and agility in response to market changes. A competitive spirit and discipline ensure consistency in execution. Understanding who's on the other side is crucial in both fields, guiding effective engagement and strategy. What's your sport? #sports #marketing #marketingskills #storytelling #brandstrategy

Athlete marketing is an art, not just a checklist. It’s about peeling back the layers beyond stats and scores. It’s about exploring their journeys, understanding their passions, and celebrating their unique backgrounds. When we connect these dots, we illuminate their true essence. Athletes are more than just competitors on the field. They’re role models with rich narratives, diverse talents, and stories waiting to be shared. Are you ready to join us in transforming the landscape of athlete marketing? Let’s break new ground together. #athletemarketing #athletes #branding

𝗪𝗵𝘆 𝗦𝗽𝗼𝗿𝘁𝘀 𝗕𝗿𝗮𝗻𝗱𝘀 𝗦𝗵𝗼𝘂𝗹𝗱 𝗔𝗹𝘀𝗼 𝗧𝗿𝗲𝗮𝘁 𝗙𝗮𝗻 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗮𝘀 𝗣𝗼𝘁𝗲𝗻𝘁𝗶𝗮𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗠𝗮𝘁𝗲𝗿𝗶𝗮𝗹 As a marketing student and religious social media user, I've realized the how useful fan content can be as marketing material. ✅ A global Fanbase Keeps Brands Alive Brands need to engage with user-generated content to maintain and grow their fanbase. Red Bull and Ferrari actively use social media, featuring their drivers in various engaging activities and fun games to create authenticity. This content is a hit with the fans who don’t live in the countries where they can attend events to meet the athletes. ✅ Boosts Athlete Visibility Fan-created content like reaction videos, memes, and blogs can significantly increase an athlete's visibility. Old interviews of drivers like Lando Norris, Carlos Sainz, Charles Leclerc, Daniel Ricciardo and Max Verstappen have been transformed into popular memes. This content has created fan communities and making the athletes more endearing. ✅ Creates Personal Connections Photos and videos of fans meeting athletes make the athletes seem more real and relatable. Daily social media posts from fan accounts featuring interactions with drivers like Carlos Sainz, George Russell, MaxVerstappen, Charles Leclerc, and Lewis Hamilton help fans feel closer to them. ✅ Inspires Sponsorship and Branding Ideas Fan discussions often generate creative branding and sponsorship ideas. For instance, fans suggest 𝗬𝘂𝗸𝗶 𝗧𝘀𝘂𝗻𝗼𝗱𝗮 could collaborate with a cookware brand because of his interest in opening a restaurant. 𝗖𝗵𝗮𝗿𝗹𝗲𝘀 𝗟𝗲𝗰𝗹𝗲𝗿𝗰 and 𝗖𝗮𝗿𝗹𝗼𝘀 𝗦𝗮𝗶𝗻𝘇 could partner with luxury brands as models due to their charisma and 𝗠𝗮𝘅 𝗩𝗲𝗿𝘀𝘁𝗮𝗽𝗽𝗲𝗻 could be a cat food ambassador due to his extensive knowledge about cats. Prioritizing fan content can enhance a brand's authenticity, visibility, personal connection with fans, and inspire new marketing ideas. #fancontent #marketing #branding #sponsorships #motorsports #raing #f1 #connections #authenticity #ideas #creativity #fanbase #communities #athlete

If you drink more than 2 cans of #RedBull, your heart might stop!! That’s the adrenaline rush 𝐑𝐞𝐝 𝐁𝐮𝐥𝐥 has built its brand around. Meanwhile, 𝐌𝐨𝐧𝐬𝐭𝐞𝐫 𝐄𝐧𝐞𝐫𝐠𝐲 delivers bold flavors and branding but doesn’t quite capture the same risky edge, and that’s why 𝐑𝐞𝐝 𝐁𝐮𝐥𝐥 dominates the $73 billion energy drink market. 💡 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐒𝐩𝐞𝐧𝐝: Building Experiences 𝐑𝐞𝐝 𝐁𝐮𝐥𝐥 spent over $2 billion on marketing in 2022 around 30% of its revenue on thrilling campaigns like the Red Bull Stratos Jump, viewed live by 8 million people. This massive investment ties the brand to unforgettable, adrenaline-packed moments. In contrast, 𝐌𝐨𝐧𝐬𝐭𝐞𝐫 spent $570 million just under 10% of its revenue, focusing on traditional sponsorships like motorsports and gaming. While impactful, it lacks the immersive storytelling that 𝐑𝐞𝐝 𝐁𝐮𝐥𝐥 masters. 💡 𝐁𝐫𝐚𝐧𝐝 𝐯𝐬. 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 The key difference lies in communication: 𝐌𝐨𝐧𝐬𝐭𝐞𝐫 communicates the brand: Bold packaging and edgy sponsorships highlight the product. 𝐑𝐞𝐝 𝐁𝐮𝐥𝐥 communicates the experience: By immersing consumers in extreme sports and adventure, Red Bull sells the feeling of pushing limits—not just a drink. ●𝐓𝐡𝐞 𝐍𝐮𝐦𝐛𝐞𝐫𝐬 𝐃𝐨𝐧’𝐭 𝐋𝐢𝐞 In 2022, 𝐑𝐞𝐝 𝐁𝐮𝐥𝐥 sold 11.6 billion cans, generating $9.9 billion in revenue with a 43% global market share. ●𝐌𝐨𝐧𝐬𝐭𝐞𝐫 sold 4.5 billion cans, earning $6.3 billion and holding 39% market share. Despite Monster’s competitive pricing (~$1.99 for 16 oz vs. Red Bull’s $2.50 for 8.4 oz), Red Bull’s premium perception drives higher revenue per unit. ●𝐓𝐡𝐞 𝐌𝐞𝐝𝐢𝐚 𝐏𝐨𝐰𝐞𝐫𝐡𝐨𝐮𝐬𝐞 𝐀𝐝𝐯𝐚𝐧𝐭𝐚𝐠𝐞 Through Red Bull Media House, the brand creates high-quality, engaging content across 80+ countries, tying the product to an exhilarating lifestyle. Monster, while strong in gaming and motorsports, hasn’t built the same emotional and cultural resonance. ●𝐒𝐩𝐨𝐧𝐬𝐨𝐫𝐬𝐡𝐢𝐩𝐬: Creating Thrills vs. Supporting Events Red Bull sponsors 500+ events annually, from extreme sports to music festivals, creating immersive moments of excitement. Monster partners with UFC and Formula 1, but without the same experiential focus. Now are 2 cans of Red Bull enough 😅?

𝗔𝘁𝗵𝗹𝗲𝘁𝗲𝘀! 𝗬𝗼𝘂 𝗛𝗔𝗩𝗘 𝘁𝗼 𝘀𝘁𝗼𝗽 𝗱𝗼𝗶𝗻𝗴 𝘁𝗵𝗶𝘀 𝗿𝗶𝗴𝗵𝘁 𝗻𝗼𝘄... I scroll through so many athlete feeds and feel like I’ve seen the same shot a hundred times. Sure, those high-intensity action photos catch the eye, but if every athlete is posting the same Getty-style game snaps, where’s the personality? What sets you apart? 📸 𝗧𝗵𝗶𝗻𝗸 𝗮𝗯𝗼𝘂𝘁 𝗶𝘁...when every feed is a carbon copy of the next, what makes a brand stop at YOUR profile? What makes YOU different in this sea of sameness? Here’s a challenge for you: Next time you post, skip the generic action shot. Show us something different. What’s behind the athlete? What’s your off-field passion, the cause you champion, the quirky hobby, or the simple moments that make you, well, you? 💡𝗥𝗲𝗳𝗹𝗲𝗰𝘁 𝗼𝗻 𝘁𝗵𝗲𝘀𝗲: 1️⃣ What story are you telling that nobody else is? 2️⃣ How does your content connect with your audience on a deeper level? 3️⃣ Are you leveraging your unique personality to create a distinctive brand presence? Authenticity wins, so your most powerful move could be sharing your true self. It's not just about attracting brands; it's about making genuine connections. 𝗖𝗹𝗶𝗰𝗸 𝘁𝗵𝗲 𝗹𝗶𝗻𝗸 𝘁𝗼 𝗴𝗿𝗮𝗯 𝗮 𝗰𝗮𝗹𝗹 𝘁𝗼 𝘁𝗮𝗹𝗸 𝗮𝗯𝗼𝘂𝘁 𝗵𝗼𝘄 𝗜 𝗰𝗮𝗻 𝗵𝗲𝗹𝗽 🔗 https://lnkd.in/eix2AGp9 #sport #marketing #brand #partnerships #brandmarketing #athletebranding #brandstrategy #brandidentity #brandpurpose #sponsorship #sportsmarketing #athlete #athletemarketing #smallbusinessmarketing #startups

𝗔𝗴𝗲𝗻𝘁𝘀/𝗖𝗹𝘂𝗯𝘀/𝗥𝗶𝗴𝗵𝘁𝘀 𝗛𝗼𝗹𝗱𝗲𝗿𝘀... Is your Athlete getting in their own way of success? Authenticity is crucial in creating a distinctive brand and driving action - it fosters trust and a deeper connection with audiences. By showcasing an athlete's eye view, grittier and more personal content; your athletes can differentiate themselves in a competitive market, growing your organisations reach and impact by association. Revealing more of their character will resonate deeper with consumers, helping them and you. 𝗧𝗵𝗶𝗻𝗸 𝗮𝗯𝗼𝘂𝘁 𝗱𝗶𝗮𝗹𝗹𝗶𝗻𝗴 𝗱𝗼𝘄𝗻 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝗼𝗻 𝘃𝗮𝗹𝘂𝗲, 𝗳𝗼𝗿 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲𝗱 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝘃𝗮𝗹𝘂𝗲...

🌟💡 Hey LinkedIn fam! Today, we're diving into a fun little saying that might just give your strategy a fresh twist! Ever heard of #PlayTheAngles? 🎯✨ This idiom is all about leveraging the situations and opportunities around you to your advantage! Just like a savvy chess player who knows how to position their pieces for maximum impact, when you "play the angles," you’re using your creativity and insight to navigate challenges and seize opportunities in the best possible way. In the world of marketing