Eskimi’s Post

It was great chatting with Diageo's Director of Sports, North America, Rick Pineda, in Vegas back in February for Super Bowl LVIII as part of Brand Innovators' Sports Marketing Upfronts. We discussed Diageo's partnership with the National Football League (NFL), how brands can make an impression with their sponsorship activations, and why data analytics is crucial for measuring these campaigns. Watch our conversation here: https://hubs.la/Q02tX_8y0

Who knew a little worm could cause such a big mess? The 2003 Cadbury case is a real-life example of how a quality issue can turn into a PR nightmare. We'll be diving deep into this sticky situation to understand: How one mistake can hurt a brand's reputation Why clear communication is key during a crisis ️ How Cadbury bounced back and won back customers Join the conversation and learn valuable lessons for building a strong brand, even when things get messy. #CrisisManagement #BrandBuilding #SocialMedia #Cadbury

#BeVocalForLocal Campacolaofficial Unlocking the Journey of Campa Cola: Past, Present, and Future! 🥤 I am excited to share my latest analysis of Campa Cola, diving deep into the company’s history, its current market position, and what the future holds. 📊✨ This comprehensive report covers: 1.The history and revival of Campa Cola in the Indian market 2.Current business strategies and growth momentum 3.Key financial highlights and performance metrics Whether you’re a business professional, investor, or just a fan of Indian brands, this case study offers valuable insights into one of India’s most iconic beverage companies. What are the key eligibility criteria and initial investment costs of Campa Cola Distributorship involved? Campa Cola Head Office Number 9038985852 #CampaCola #BusinessAnalysis #IndianBrands #MarketTrends #FinancialAnalysis #BusinessGrowth #FutureOfBrands #MarketingStrategy

🥇Follow along as we spotlight this year’s #EffieCanada Gold-winning cases and contenders for the coveted #GrandEffie award. 2024 Gold Winner Effie Awards Canada Category: Restaurants “Not Everyone's Happy” Brand/Client: KFC / KFC Canada (Yum! Brands Subsidiary) Agencies: Courage Inc & Wavemaker Canada Contributing: NARRATIVE PR KFC launched the Twosdays campaign to reverse a declining sales trend. But KFC was also struggling with the lowest quality perceptions in its category. The challenge was to introduce a compelling value offer that wouldn’t devalue the food. Leveraging the frustration of the Colonel, KFC’s iconic founder, over the value promo’s low price, the campaign highlighted the chicken’s quality and value. It didn’t just stop the sales slump—it boosted quality perceptions by a whopping 263.2% among Canadians who saw the ad, helping KFC stand out from competitors. —— Who will take home the Grand Effie, Effie Canada Marketer of the Year, and Effie Canada Agency of the Year? Find out at #CMES24. Register now: https://lnkd.in/g8QF42YB #EffieCanada2024 #Effies #MarketingEffectiveness Effie Awards Canada is proudly supported by Environics Analytics, Globe Media Group, and Campaign Canada.

🥇Follow along as we spotlight this year’s #EffieCanada Gold-winning cases and contenders for the coveted #GrandEffie award. 2024 Gold Winner Effie Awards Canada Category: Timely Opportunity “It’s Not the Same Without your Buds” Brand/Client: Budweiser / Labatt Breweries of Canada Agency: Anomaly Contributing: Veritas Communications | Unreasonable Studios - Toronto Faced with a growing “friendship recession” impacting Canadian men, Budweiser - long known for bringing true friends together, could not sit by. The answer came in the form of a Friendship Campaign that aimed to bring the buds back, first by striking an emotional chord with men 35+, then by arming them with the reminders, inspiration, and incentives to reconnect with their buds. This campaign ignited a sweeping behaviour change among men, and rekindled love for Budweiser among its core target, reversing the trajectory of its market share in Canada. —— Who will take home the Grand Effie, Effie Canada Marketer of the Year, and Effie Canada Agency of the Year? Find out at #CMES24. Register now: https://lnkd.in/g8QF42YB #EffieCanada2024 #Effies #MarketingEffectiveness  Effie Awards Canada is proudly supported by Environics Analytics, Globe Media Group, and Campaign Canada.

As we continue to sift through the 10,000 nominations received for this year’s Lovin Malta Social Media Awards powered by McDonalds, there are some categories which have stuck out as the most popular according to you. While every single one of the 18 categories which you will be voting on are shaping up to give us some nail-biting photo-finishes, these six are already heating up, with the largest number of nominations coming in here

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It's that time of year again—the OND (October, November, December)—aka, the time we trade sleep for pure adrenaline! 🎉 At Diageo, OND means full throttle with events like Walker Town, Oktobafest, and cozy gatherings at Blankets & Wine, not to mention the epic launch of Snapp Dry Cider 🍸 It's a whirlwind of excitement, and I wouldn’t have it any other way. Social listening plays a massive role in all of this. It’s like our secret weapon. 💡 Insights from our community help us tweak campaigns on the go, ensuring we’re always hitting the mark. Whether it’s spotting trends, identifying customer needs, or adjusting our messaging mid-event—social listening keeps us agile and ready to deliver excellence, even when we're running on coffee and passion. So yes, it’s busy. Yes, we sleep less. But the energy, the buzz, and the joy of creating unforgettable experiences? Absolutely worth it. Let’s crush OND! 💥 #ONDSeason #MarketingLife #Diageo #CommunityManager #EventMarketing #DonJulio1942 #WalkerTown #Octobafest

Last day of the Cannes Lions International Festival of Creativity and what an incredible week it’s been - and an absolute pleasure doing this with smart partners like Robert Grace and Neo Mashigo. One word: Shift A great perspective from Entertainer of the Year, Mattel, Inc. CEO Ynon Kreiz on how he has shifted the company from a toy manufacturer to an entertainment company- most notably with the recent Barbie movie. It seems so obvious now, yet it took Ynon’s fresh perspective coming from a world of content to make this shift happen. Made me think about how sometimes the amazing opportunity is right in front of us and all we need is a mindset shift to unlock it - and that sometimes the shift doesn’t have to be revolutionary to be revolutionary! One quote: ‘Sharpening the focus. Widening the lens’ Two powerful approaches shared by PepsiCo on how to deliver powerful shifts for brands - zoning in on deep insights to unlock fresh work or stepping back a little for perspective to see where a brand could stretch to. Proud to be working with this creatively ambitious organization in South Africa and beyond on the continent! One piece of work: How about not creating just one ad for the Super Bowl, but have every single ad in the Super Bowl become an ad for you! This is exactly what Mariota Essery (proud to say she is a fellow South African) at DoorDash did when they ran a campaign that saw one lucky winner receive a delivery of every product featured in every ad that ran during the Super Bowl. Now that is the kind of shift that shakes things up!!! #CannesLions2024 M&C Saatchi Group South Africa

Engagement is the heartbeat of effective marketing! In a world where attention spans are fleeting, fostering genuine connections with your audience is key. Take the friendly rivalry between Pepsi and Coca Cola, it's not just about the beverages, it's about the engagement they create. Multiple big brands have used this technique and evidently it works. Their playful banter keeps consumers invested, ensuring their message resonates far beyond just a product. Remember it's not always about selling, it’s about building relationships that endure. #kesiya #MarketingStrategy #EngagementIsKey