ESOMAR’s Post

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As we wrap up a remarkable year, ESOMAR President Ray Poynter shares the final report of 2024, highlighting key milestones and an exciting roadmap for 2025. This month’s report dives into: ✨ The 2025 Plan – Centered on Value Creation and Delivery, Growth, and Transformation, setting the stage for a dynamic year ahead. 💡 Advocacy and Standards – Updates on the revised ICC/ESOMAR Code and our work with legislators to promote ethical market research. 🌍 Global Focus – Initiatives like appointing an Africa Ambassador to empower regional growth in emerging markets. 📊 Budget Insights – A strategy to sustain and advance our priorities, including the much-anticipated Digital Transformation. We’re proud of what we’ve achieved this year and are energized by the possibilities ahead. Thank you to our community for your continued support and collaboration! 📖 Read the full report here: https://shorturl.at/6FxGr #ESOMAR #2025Plan #Leadership #MarketResearch #InsightsCommunity

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Ray Poynter

At the intersection of work, fun & discovery (all views are my personal views unless indicated otherwise).

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