Essence of Africa Forum’s Post

The German market is showing significant interest in Africa's outdoor experiences and natural beauty. To effectively connect with these travellers, it's important to understand their preferences. According to Michaela Soule, (from Michaela Soule Marketing), Africa Showcase’s Middle Europe Buyer Facilitator and expert in the German market, they prioritise uniqueness, experienced guides, outdoor activities, and affordability. They also value loyalty and plan their trips well in advance. Learn more about the German source market at Essence of Africa. Follow us for updates! #EssenceOfAfrica #GermanSourceMarket #TravelAfrica #OutboundTravel #EssenceOfAfrica2024 #AfricanTourism #ExploreAfrica #MeetAfrica

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