EssenceMediacom Scotland’s Post

Attention all agricultural professionals! Are you looking to add value to your business or enhance your carbon ecology credentials? Look no further! My colleague Callum Howell is attending #Beef24 and is available to help you achieve your goals. Don't miss out on this opportunity to boost your business and sustainability efforts. Reach out to Callum today! #carbon #ecology #WCG

💡Food Truck Tips: Did you know that participating in the local parade can significantly boost your visibility among your target audience? What's more, its return on investment (ROI) can be impressive, as entry fees for local parades are often minimal or even nonexistent!💹 😎PFT is not just a renowned food truck builder but also your advisor and supporter in the food truck industry, making it worth your FOLLOW! #foodtrucktips #followPFT #foodtruckbuilder

Since 1992, “Beef. It’s What’s For Dinner.” has been an iconic campaign, pairing Aaron Copland’s Rodeo with the voices of Robert Mitchum and Sam Elliott. It turned beef into a cultural symbol of quality and tradition. 🥩 When the National Cattlemen's Beef Association (NCBA) wanted to shift the focus from beef’s history to its emotional connections, they partnered with Door No. 3. Together, we launched the “Meatups” campaign—unscripted, documentary-style stories that celebrate real people, real meals, and the joy of gathering around the table. This modern take honors beef’s legacy while showing how it continues to bring people closer, generation after generation. At Door No. 3, we help legendary brands evolve while staying true to their identity. Ready to share your brand’s story? Let’s make it unforgettable. Special thanks to our production partners! Producer: Amanda Fox, SPOTZEN Directors: Matt Rainwaters & Kyle Osburn, Lobby Coffee Post: Nomad Full case study here >> https://lnkd.in/gz5RmPxQ

Good to see and as with all large national companies to have options with local provenance is critical.

Exciting News: SHS Drinks Welcomes Shandy Shack! We are delighted to announce the acquisition of Shandy Shack, a pioneering brand in the mid-strength ABV beer space. This new partnership promises to step-change Shandy Shack’s already strong current growth, helping it to better reach the 40% of adults seeking to moderate their alcohol consumption with balanced, enjoyable options. Together, we are excited to expand awareness and reach for Shandy Shack in 2025, adding to our diverse portfolio alongside WKD, Shloer, bottlegreen, Rocks, and Merrydown. Building on our prior collaboration to create the Raspberry Lager with bottlegreen’s Raspberry Cordial, this acquisition reinforces SHS Drinks’ dedication to innovation and trend-led growth. Read the full article here: https://lnkd.in/efemBTgM #SHSDrinks #ShandyShack #Acquisition #Innovation #Sustainability #Growth #GrowingGreatBrands

Woot! Woot! Made it to Forbes.

🔔 Big news! We’re thrilled to announce our overall B Impact Score has jumped from 111.8 to 125.5 - a huge leap in brewing positive change! For context, the average business scores just 50.9, so we’re definitely raising the bar for impact in the beer world. Back in 2018 we were the first UK beer company to become a certified B Corp, and now, we've recertified twice with the highest scores of all UK breweries! Just like we transform surplus bread into liquid gold, we're transforming the way business can be a force for good, for people and planet. Because making amazing beer shouldn't cost the Earth. [Link to full detail in comments] B Lab UK #Bcorp #Sustainability #CircularEconomy #BeerForGood

We're thrilled to introduce our "Responsible Communication" Action Package, designed to help Wine in Moderation members convey the importance of responsible wine consumption effectively and ethically. What’s inside the Responsible Communication Package: . Our self-regulation code: Our Wine Communication Standards, a set of best practices for promoting moderation and responsible drinking in all your communications. . Digital guidelines: Ready-to-use graphics and posts to spread the message on your social platforms. How this Package can benefit you: . Enhance your outreach: Follow our guidelines to ensure your communications are responsible and do not breach any laws or guidelines. . Maintain integrity: Ensure all your promotional efforts uphold the values of Wine in Moderation, fostering trust and credibility. Join our community to get full access to this valuable package and empower your organisations to communicate the importance of moderation and responsibility effectively. Together, we can make a significant impact on promoting a balanced and mindful approach to wine enjoyment. #WineinModeration #ResponsibleDrinking #ResponsibleCommunication #WineEducation #WineCulture #JoinUs

[Changing INDUSTRY TRENDS] On 14 October, Woolworths will launch six new wines in a can, utilising the brand equity of established wine brands to entice new and existing consumers to augment their wine-drinking habits and improve the reputation of canned wine as a category. The six wines and brands include Diemersdal Sauvignon Blanc, Kleine Zalze Chenin Blanc, De Wetshof Limestone Hill Chardonnay, Haute Cabriere Tranquille Blush, Beyerskloof Pinotage, and Ken Forrester SGM. They are available in four-packs and priced between R119.99 and R159.99. While wine purists might scoff at the thought, the alternatively packaged wine market is booming. Far from posing a threat to the industry and premium wines, it offers a lifeline and gateway to entice a new wine-drinking demographic. https://lnkd.in/dMyMwe4M

In a new episode of #WildcatConversations, we venture into the wine industry with seasoned Wildcat experts! Learn how wine consumers can play a role in advancing equity, hear about the latest trends, and explore new varietals you might want to try. https://lnkd.in/gQEWgvdj