Essmart’s Post

"Know your users!" is a phrase one might hear often as a product designer or an entrepreneur. But really, what does it mean? And do you really need to invest in research to get there? Let’s unpack this phrase to underline what exactly is at stake: - User needs - User actions - Barriers to adoption These are some of the building blocks of user experience - be it for a digital or physical product. Not having a firm grip on how these 3 play out for your target demographic can lead your business to ineffective priorities and strategy. And your customers? To your competitors. ✉️: testing@essmart-global.com #UserNeeds #BarriersToAdoption #ProductDesign #Usability #UserBehaviour

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