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Estrid

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Did you know that 67% of male systems razors purchased in the UK are purchased by women... ...It's true! In part due to a commonly held myth that men’s razors give a smoother shave, offer more sophisticated technology, and provide a better value. With the launch of our new razor designed specifically for the face, we challenge industry giants’ misleading marketing to uncover the truth that men’s and women’s razors share the same blade technology - they simply offer different features to give the best shave according to the part of the body they are designed to shave: faces for men and bodies for women. Challenging the outdated notion of “men’s razors” and “women’s razors,” our new blade redefines the razor for the way people really shave, not who they are. Our new facial blades and best-selling body blades both feature award-winning, five-blade technology that delivers the smoothest of shaves for face or body. "There is no such thing as men’s and women's razors; that's a marketing stunt. But there is such a thing as good and bad razors, and there is definitely an issue with overpricing in this category. So no matter which part of you needs shaving, Estrid is once again at your service to provide an alternative that is better, smoother and saves you money." -Ben Eliass, CEO & Co-Founder

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