MABA’s Post

Scarcity as strategy … 🌍 Dom Pérignon: Where Scarcity Meets Luxury 🍾 In a world where luxury is built on exclusivity, #DomPérignon stands as a masterclass in scarcity-driven allure. Unlike most #Champagne houses, Dom Pérignon only releases vintages—each bottle representing a single, remarkable year. This approach, tied to unpredictable climate conditions like France’s extreme summer of 2023, means some years see no release at all. This certainly will make for great discussions on building brand value long term over short term sales in the boardroom. It’s this “vintage-only” promise that fuels its mystique. For Dom Pérignon, scarcity isn’t a setback; it’s a strategy, creating a desire for something you cherish even more when you enjoy it. https://lnkd.in/g4rN2dKt

VineVinu is a new and innovative wine project by Luís and Manuel Cerdeira, a father-and-son duo who are both winemakers in Portugal’s Vinho Verde DOC region, in the north of the country. The aim of this project is to explore the versatility of the Alvarinho grape in two distinct terroirs: in the mountains of Monção and Melgaço and by the sea, in Requião, where there is a strong maritime influence. This pair, from different generations, share a united vision: to preserve Minho region’s winemaking tradition whilst incorporating innovation and creativity. The logotype is informed by this vision: the ‘V’ brand mark is composed by a serif font representing tradition and heritage, whilst innovation is symbolised by a sans serif one. Both creating a foundation which is still under construction and aims to establish strong and deep roots, like a young vine at the beginning of its life. First vintage very soon… Client: VineVinu Creative strategy: Carolina Osorio Arboleda Design & Creative Direction: Miguel de Almeida Design Ltd Photography: Artur Mesquita, Beatriz Malheiro #alvarinhosemconstrução

Champagne expert Richard Juhlin neatly sums up what makes Krug so revered. For him, “Krug is more than a Champagne. It is a word that stands for artistry, tradition, craftsmanship, and moments of pure pleasure”. Read more about Krug by clicking on the link below. https://lnkd.in/dmse5KbX

🍷 Unveiling Essentials: The Orbelia Winery see-through wine label Excited to share another collaboration with the Labelmaker on the Orbelia Winery's latest labels. Nestled in the Struma River Valley, Orbelia Winery brings new Essentials series to the wine market. 🎨 Our creative partner, the Labelmaker, crafted a visually striking label adorned with circular motifs in vibrant blues and blacks, encapsulating modern elegance. This design invites interaction and captivates onlookers with its engaging patterns. With precised die-cuts and see-through elements that reveal glimpses of the wine, we brough this exquisite label to life. ✨ From the elegant typography to the textured debossed background, every element is crafted to enhance the sensory experience, making the Orbelia Essentials wine not just a beverage but a conversation piece. Discover more about the creative process. Link in the comments. 👇

What do you consider when dressing for a winery visit? 🍷👗 Our guide covers 6 essential items to ensure you're stylish and comfortable. #WineryStyle #FashionTips https://lnkd.in/g8aPY4hn

Dry Farm Wines brings the essence of artisan winemaking to life with this beautifully crafted email. The rich, moody visuals and elegant typography exude sophistication, perfectly suited for a Thanksgiving wine selection 🍷. Featuring winemaker Tiago’s story adds a personal touch. Curated by: Andy King View the full email here → https://lnkd.in/gz_-NDpY #emaillove #emailmarketing #emailgeeks #emailmarketing101 #emailmarketinginspiration #inspiration #design #emailmarketingtips #emailmarketingstrategies

#FontFriday Feature: Sedan Elevate your designs with the sleek and elegant Sedan serif font. 🌟 See how it transforms this wine label into a sophisticated masterpiece! Fun Fact: "un grappolo d'uva" means "a bunch of grapes" in Italian! This phrase perfectly captures the essence of this specialty wine brand curated by vineyard owner Dmitri Vass. Vass's mission is to create authentic wines that bring people together, believing that shared moments make sorrows easier to bear. 🍇🥂 #graphicdesign #typography #wine #niche #branding #mockups #designprocess #formfollowsfunction #contentcreation

Mirus – Barossa Valley, South Australia Following the successful launch of Wonderground last year, the team have released a range of small batch wines that showcase the remarkable vineyard sites in Barossa Valley known as Mirus. ‘Mirus’ is a latin word meaning wonderful, strange, remarkable, amazing, surprising, extraordinary. The name embodies the magical place that the wines come from; each varietal from grapes picked off a single block, representing the diversity of soils, aspect, vine age and vine clones on the estate. Cornershop Design collaborated with Wonderground to establish a brand identity and packaging for their Wonderground range of wines. We are thrilled to partner with them again, to help tell their Mirus brand story. Like the Wonderground labels, the Mirus packaging features distinct artworks created by artists and co-founders Kirsty Kingsley and Renée de Saxe. Each label is crafted from natural pigments and textures from the soil on the specific vineyard blocks. Mirus pays respect to the native custodians of the land, like Wonderground's creations; from winemaking to creating art for the labels. The typographic logo is finished in a black foil and embossed. It is an elegant solution to complement the Wonderground logo and position the Mirus brand and range of wines with distinction. Photography: Jarred Walker & Slingshot Studios Printing: CCL Label Paper: Cotone Bianco Spicers Australia – #branding #design #branddesign #brandidentity #brandstrategy #strategy #wine #winemarketing #marketing #winebusiness #drinksindustry #drinksbusiness #packaging #southaustralia #australia #australianwine

~ Exclusive Opportunity for Discerning Rum Enthusiasts ~ Steinhart Distillery invites you to indulge in the pinnacle of luxury and craftsmanship with our exclusive barrel ownership program. This is more than just a purchase—it's an investment in heritage, a statement of refined taste, and a legacy to be cherished. For a select few, we offer the rare opportunity to own a barrel of premium Steinhart Rum, currently aged to a vintage 6 years. This isn’t just any rum; it’s a meticulously crafted spirit, embodying the essence of tradition, innovation, and time-honored aging. As a barrel owner, you have the option to bottle this exquisite 6-year-old rum now, complete with custom labels that reflect your family name, business logo, or any design of your choosing. Imagine your very own branded rum, a unique expression of your identity. Prefer to let your rum age further? The choice is yours. Allow your barrel to rest longer, enhancing the depth and complexity of the spirit, and have it bottled at the precise moment that aligns with your vision—whether at 8 years, 10 years, or beyond. This exclusive ownership opportunity is perfect for individual connoisseurs, families seeking a unique heirloom, corporations looking for a distinguished investment, or anyone searching for the ultimate gift. Your barrel ownership includes: • A beautifully branded Steinhart Distillery barrel, filled with our finest vintage 6-year-old rum. • Custom bottling services to capture every drop with your personalized labels. • The flexibility to bottle your rum now or let it age further to your preference. • The satisfaction of knowing you own a piece of Steinhart Distillery’s legacy. This is not just a purchase; it’s a story waiting to be told, a legacy to be passed down, and an experience to be savored. Intrigued? Discover more about this unparalleled offer. Contact Thomas by calling or texting +1 (902) 971-0203 or email info@steinhartdistillery.com Creative Ai Portrait Photography & Advertising: Jessica May Steinhart