ETI Lighting’s Post

The first real window displays are traced to the Marshall Field’s flagship store. We keep that in mind when helping clients sharpen their brand identity. Learn more about how Kris puts his experience into action to create brand separation. https://bit.ly/4f4JwA8 #CentrifugeNow #ManufacturingMarketing #BrandMarketing #BrandSeparation

𝗡𝗼𝘁 𝗲𝘃𝗲𝗿𝘆𝗼𝗻𝗲 𝗰𝗮𝗻 𝗺𝗮𝘀𝘁𝗲𝗿 𝗼𝘂𝘁𝗱𝗼𝗼𝗿 𝗟𝗘𝗗 𝗱𝗶𝘀𝗽𝗹𝗮𝘆𝘀. In the LED industry, some companies talk endlessly about “cost-cutting and efficiency.” But look closely, and you’ll see that, for many, these are just 𝗰𝗼𝗱𝗲 𝘄𝗼𝗿𝗱𝘀 𝗳𝗼𝗿 𝗰𝘂𝘁𝘁𝗶𝗻𝗴 𝗰𝗼𝗿𝗻𝗲𝗿𝘀. It’s not that these big brands lack the ability to produce high-quality products—they have advanced production facilities. But to reduce expenses, they simply won’t invest in premium raw materials. Instead, they rely on inflated brand value and superficial image to mislead customers. 𝗧𝗼 𝗺𝗲, 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗹𝘆, 𝘁𝗵𝗲𝘆’𝗿𝗲 𝗷𝘂𝘀𝘁 𝗹𝗼𝘄-𝗴𝗿𝗮𝗱𝗲 𝘀𝘂𝗽𝗽𝗹𝗶𝗲𝗿𝘀 𝗱𝗿𝗲𝘀𝘀𝗲𝗱 𝘂𝗽 𝗶𝗻 𝗰𝗹𝗲𝘃𝗲𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴. We don’t chase trends, nor do we compromise—because in outdoor displays, standards are everything. #LEDDisplay #QualityMatters #OutdoorDisplay

The Future Of Business Signage: Trends In Sign Fabrication https://lnkd.in/ga3K3JsS Discover the future of business signage with emerging trends in sign fabrication. Learn how these trends can enhance your brand visibility and create impactful, durable signage solutions for your business. #BusinessSignage #SignFabrication #SignageTrends

Your brand signage is the first thing that a customer sees and thus perceives your brand.

Beko's (one of the top 3 large home appliance brands in Europe) new ad campaign (agency: VML) has almost watch brand Patek Philippe's positioning, but ingested with humor :) Not many brands talk about 'long lasting' these days as a USP (else they cannot sell replacements after every few years). Very few brands talk of their products lasting across generations (a sign of durability and value for money, particularly when the cost of acquisition is high) - Patek Philippe, for instance, with its positioning: "You never actually own a Patek Philippe. You merely look after it for the next generation" (For more, see: https://bit.ly/patekgen) There's no point in asking logical questions like, 'Can't the sons and the daughter buy their own Beko fridge?'. The point is not about buying the product, but about treating it as a family heirloom. This the very point of advertising exaggeration. So, amidst the humor, the narrative also communicates that the fridge lasts really long. #advertising #marketing #creative #creativity

Challenge the Expected! Our premium brand AEG has unveiled a bold new look with an updated identity, including its first ever sound logo to deliver a truly modern expression. Tom Astin, AEG Brand and Strategy Director, explains: “This contemporary expression for AEG includes a visual evolution and the introduction of sound. The colour palette pays homage to our beginning as a brand back in 1887 by continuing to use red, but now sees the application of darker hues to create more distinction." Initial testing of the visual identity has scored well with global consumers and has been well received by our retail partners. You'll be seeing - and hearing - lots of it over the coming weeks and months. Astin added: "This is a modern update that sets AEG apart from its competitors, conveys our premium market position and with strong product innovations, delivers against our promise to ‘Challenge the Expected'." 🔊 Sound on! Watch the film below to see - and hear - more of the new brand identity. Find out more: https://lnkd.in/d6FM9F7w #AEG #BrandIdentity #ChallengeTheExpected

Custom field signs are great for showing off your hybrids and building brand recognition. Any size, any shape - see what’s possible: https://bit.ly/3D6Y8BT

Lost without clear direction? Signs, both literal and figurative, guide our way. Modern signage, from arrows to displays, is crucial for businesses, shaping brands and influencing experience. But, choosing the right modular signage partner goes beyond aesthetics. Consider functionality and durability. Opt for materials suited for every environment. Partner with a vendor who offers more than products - seek consultative support and expertise. Finally, prioritize service. Look for post-sale support, proactive communication, and a partner who treats your business as their own. By considering these factors, you can transform your signage from a necessity to a powerful brand asset. Refer to this article for more - https://bit.ly/3TedmL1. #Cosign #DirectionalSignage #ModularSignage

ZEISS Vision Care ❤️💋 inVoke Digital Signage 🇬🇧 💪 AWESOME 10" Touch Countertop ready for roll out. UK’s No1 expert supplier - We're Nationwide, 1000+ installations 🛠 (50%+ within greater London 💂♂️). 😎 Highlight your Products & Promotions. 🏠Our In-house Design team create ▶ Dynamic Customised Ads 🎞 that Grab attention 👀 & BOOST Sales: 70% Increase in New business (N&N Knightsbridge). 📈 😍 Enjoy seamless integration with your social media to achieve consistent brand experience. ✅ All our Commercial Grade monitors have 3 yr Warranty. ✅ Best price Guarantee - you won't get a better deal.... From £3 per day (T's & C's). 🚀 Transform your business & brighten up your brand with our Window facing Sun-readable Digital AdScreens 🌟 Even in sunny conditions, our Window facing Digital AdScreens shine through reflective windows, ensuring your message Grabs Attention! 💡            💯% The real deal! 👌 ⏳ WHY wait - no brainer Ready to revolutionise your brand? Chris Fox 🦊 inVoke Digital Signage 🇬🇧: WhatsApp text: 07518 668275 to make it happen!   #MarketingSolutions #BusinessGrowth #CustomerEngagement #InnovativeAdvertising  #IndependantRetailer #Optician #Pharmacy #Aesthetics #Dental #Hair #Beauty #DigitalSignage #BrandEngagement #LondonBusiness   Promote your Services and Seasonal Products; All Design Content we create for you can be seamlessly integrated into your social media presence, enhancing your brand identity and engagement across all marketing platforms. This fosters a consistent, unified, and cohesive brand experience for your audience. “For us, the screens are highly effective at attracting foot traffic from people passing by, as well as catching the attention of those waiting in cars outside, parked or just sitting at traffic lights. We've had customers come in after noticing the displays from their vehicles or just passing on foot. These screens allow us to convey multiple messages, which is particularly valuable in our smaller branches where space for traditional posters is limited, and we can’t get the message across about all the services we offer. Plus, they help modernise our branches inside and out, enhancing their appeal to a younger audience”

We believe custom branding is more than logos, it’s about aligning your brand with quality, innovation, and utility. That’s why we’re excited about our latest collection of multi-device wireless charging stations. Here’s why these premium items stand out: 1️⃣ Functionality Meets Style: Sleek, modern designs that fit seamlessly into any workspace or home. 2️⃣ Everyday Use, Maximum Visibility: These stations are used daily, keeping your brand front and center. 3️⃣ A Statement of Quality: High-end products communicate that your company values excellence and attention to detail. 4️⃣ Perfect for VIPs: Whether for employees or clients, these chargers make a lasting impression and build goodwill. When you invest in premium branded merchandise, you’re not just giving a gift, you’re elevating your brand. #CustomBranding #PremiumMerch #WirelessCharging #PromotionalProducts