ET Edge Insights’ Post

Journalism has been facing an existential crisis for two decades, with widespread layoffs and newsroom closures. But Independent journalist-run media platforms aren’t easy. Learn more about how to launch your own outlet: https://buff.ly/3WLqrgV #Journalism #Media #IndependentOutlet

ICYMI: Gannett and Reuters unite to offer bundled news content for media companies: New collaboration between Gannett and Reuters aims to provide multimedia news content to address resource constraints in newsrooms. #Gannett #Reuters #NewsCollaboration #MediaIndustry #Journalism

Some news organisations are experimenting with "user needs models" to discover what audiences want and develop strategies to meet their needs. The user needs model creates another taxonomy for a newsroom to work within, rooted in what audiences need. #media #journalism https://lnkd.in/gpXd_FjN

📢 The OnPoynt report from the Poynter Institute maps is the path forward for journalism: innovation, community, and an unwavering commitment to credibility. As newsrooms grapple with a fast-changing landscape, it’s clear that audiences still crave fact-based reporting that impacts their lives. But Poynter’s insights remind us that we can’t serve today’s diverse, fragmented audiences with yesterday’s tools. By embracing new formats, local voices, and even AI responsibly, journalism can empower communities and bolster democracy in meaningful ways. Let’s lead with optimism over pessimism, recognizing the power of credible storytelling to unite and inform. If you’re invested in the future of journalism, this report is essential reading. Read it here: https://lnkd.in/eWdRiGEq Maria Martinez-Guzman Carlos Diaz de la Fuente Warns David Romo Jesus Lara Irisaida Méndez Rusty Coats

In these troubled times, a supply of accurate, independent journalism remains more important than ever, and yet in many of the countries covered in our survey we find the news media increasingly challenged by rising mis- and disinformation, low trust, attacks by politicians, and an uncertain business environment.

Only 41% of our sample of media managers say they are confident about the prospects for journalism in the year ahead, amid increased political polarisation and attacks on the press. However, up to 56% say they are confident about their own business prospects, a significant jump on last year’s figure. Many publishers expect traffic boosts amid the expected chaos of a second Trump presidency. Others report growth in online subscriptions or think that the rise of unreliable AI-generated content could bring audiences back to trusted media. Read our new report on media trends by Nic Newman and Federica Cherubini https://lnkd.in/dMYdPe5M

📚 According to new research by the Reuters Institute for the Study of Journalism, the survival and success of local newsrooms hinge on two critical tasks: 1️⃣ Becoming experts in identifying unmet needs in our communities. 2️⃣ Consistently producing the most reliable journalism addressing those needs. Easy, right? The study offers a compilation of good ideas that can help newsrooms thrive by focusing on what truly matters: serving their communities with accuracy and dedication to finding their audiences where they already are: https://lnkd.in/eqSTmqEM One example from North Carolina: The News Reporter in Whiteville saw a need for growth and development stories, new story forms and a voter guide. Because the team identified and produced excellent journalism to meet those needs, the paper has seen essential subscriber growth: https://lnkd.in/dpZTjqJJ What other news organizations are pivoting to meet the information needs in their communities? #localnews #research #communityneeds

Local news is the backbone of our communities, but it’s time for an upgrade. Platforms like AMP Local are reimagining local networks — building tools that empower residents, connect neighbors, and support local businesses. It's not just about chasing clicks; it’s about creating meaningful, sustainable connections and combating the noise of misinformation.

I recommend this post by Alexandra Smith on "total journalism reach" -- The 19th's new readership metric. It's full of insights and data wisdom. One takeaway: prioritize consistency across platforms without being overly rigid. For example, #Instagram views get counted because their posts basically republish an abridged version of the story -- an increasingly common publishing strategy -- not just because the machine needs more #data. Above all, this model is attentive to the question of *why* we measure #readership. I've always felt that digital interactions are metaphorical -- as summed up in that now quaint adage: "tweets, not endorsements." What does readership *represent*? Answering that question will help you collect quality, consistent data on #news consumption. And that will bring us closer to the readers we serve. https://lnkd.in/gxn4wmYy

Newsrooms need to get over their snobbery about the Creator Economy and recognize what they can learn from this sector in terms of style, tone, distribution, and more. That's especially important when it comes to engaging with younger audiences, many of whom lean more towards content creators as sources for news, information, and entertainment, than traditional media. That's just one reason why studying and partnering with this sector is so important. And with more and more younger journalists and creatives seeing their future in the Creator Economy, as opposed to traditional newsrooms and media companies, we ignore this sector at our peril. All of this is to say that this new report from Summer Harlow and Knight Center for Journalism in the Americas is both timely, relevant and much needed. Looking forward to digging in! https://lnkd.in/gNCVjkVr