Eurobest’s Post

WE ARE ALL GOING TO DIE! KILLED BY THE AI. Eurobest asked about AI and it got real. "McKinsey & Company says projects that use generative AI could amplify marketing productivity by an estimated 5% to 15% of total marketing spend, translating to roughly $463 billion annually. Generative AI has the potential to replace key agency services, from crafting ad copy to designing logos, producing photography and even video shooting. (…)" Am I dramatic, maybe, but you should def have a look at the fantastic article written by Rafael Schwarz for Forbes and re-structure your revenue stream. Link to article in comments and have fun with the video ;)

🌟 NO FOMO, ONLY FOMA 🌟 An enriching experience as a jury member at the Festival of Media 2024 awards! As a passionate digital native marketeer, it is always an honor to participate in judging discussions that shed light on the ever-evolving landscape of media in post-pandemic neo-hybrid media world The infusion of technology especially in traditional media of TV, OOH, Publishing, Shelves, Audio, SKUs is an incredible leap forward, while phygital media continues to gallop forward From grassroots Rural initiatives to hyper-personalized AI-led campaigns changing lives of geriatric care, the spectrum of innovation showcased at the event was truly inspiring One of the most fascinating aspects was witnessing how the traditional boundaries between cause-marketing and brand-building are becoming increasingly blurred. This symbiotic relationship between societal impact and brand identity is not only commendable but also indicative of a larger shift towards conscious consumerism Moreover, the redefinition of branded content in the wake of the content explosion was a recurring theme throughout our discussions. The proliferation of content across various platforms has necessitated a shift in how brands accelerate both speed and quality of content, versus debating between either! Last but not just, one couldn't overlook the pivotal role of AI-led hyper-personalization in shaping the future of media. The ability to leverage Generative AI vs just data to deliver tailored experiences to consumers was thrilling What truly made this experience invaluable was the opportunity to engage with fellow jurors, each bringing their unique perspectives from diverse backgrounds spanning from grassroots organizations to tech giants In conclusion, my time at the Festival of Media 2024 awards has not only equipped me with deeper insights into the evolving media landscapes but also reaffirmed my belief that coffee with fellow marketeers over great content is the ultimate high in the dynamic world of media and marketing Thank you, Festival of Media Thank you, AI! For writing this long post with a quick prompt basis my hand-scribbled notes from the judging :-) #MarketingInsights #ContinuousLearning #digitalmedia

#ICYMI Simon Winters was on the panel, "Navigating the International Touring and Live Performance Landscape," at the Trusted Advisor London Summit on June 5th. Industry insiders and seasoned professionals illuminated the complex financial considerations crucial for success in today's global entertainment landscape. This panel discussed the multifaceted financial challenges and opportunities of international music tours, focusing on critical areas such as tax compliance across different jurisdictions, navigating foreign exchange fluctuations, and optimizing financial logistics. Find out more -https://lnkd.in/dPnVRfDt. #yourworldworthmore

#ICYMI Simon Winters was on the panel, "Navigating the International Touring and Live Performance Landscape," at the Trusted Advisor London Summit on June 5th. Industry insiders and seasoned professionals illuminated the complex financial considerations crucial for success in today's global entertainment landscape. This panel discussed the multifaceted financial challenges and opportunities of international music tours, focusing on critical areas such as tax compliance across different jurisdictions, navigating foreign exchange fluctuations, and optimizing financial logistics. Find out more -https://lnkd.in/dPnVRfDt. #yourworldworthmore

#ICYMI Simon Winters was on the panel, "Navigating the International Touring and Live Performance Landscape," at the Trusted Advisor London Summit on June 5th. Industry insiders and seasoned professionals illuminated the complex financial considerations crucial for success in today's global entertainment landscape. This panel discussed the multifaceted financial challenges and opportunities of international music tours, focusing on critical areas such as tax compliance across different jurisdictions, navigating foreign exchange fluctuations, and optimizing financial logistics. Find out more -https://lnkd.in/dPnVRfDt. #yourworldworthmore

#ICYMI Simon Winters was on the panel, "Navigating the International Touring and Live Performance Landscape," at the Trusted Advisor London Summit on June 5th. Industry insiders and seasoned professionals illuminated the complex financial considerations crucial for success in today's global entertainment landscape. This panel discussed the multifaceted financial challenges and opportunities of international music tours, focusing on critical areas such as tax compliance across different jurisdictions, navigating foreign exchange fluctuations, and optimizing financial logistics. Find out more -https://lnkd.in/dPnVRfDt. #yourworldworthmore

#ICYMI Simon Winters was on the panel, "Navigating the International Touring and Live Performance Landscape," at the Trusted Advisor London Summit on June 5th. Industry insiders and seasoned professionals illuminated the complex financial considerations crucial for success in today's global entertainment landscape. This panel discussed the multifaceted financial challenges and opportunities of international music tours, focusing on critical areas such as tax compliance across different jurisdictions, navigating foreign exchange fluctuations, and optimizing financial logistics. Find out more -https://lnkd.in/dPnVRfDt. #yourworldworthmore

#ICYMI Simon Winters was on the panel, "Navigating the International Touring and Live Performance Landscape," at the Trusted Advisor London Summit on June 5th. Industry insiders and seasoned professionals illuminated the complex financial considerations crucial for success in today's global entertainment landscape. This panel discussed the multifaceted financial challenges and opportunities of international music tours, focusing on critical areas such as tax compliance across different jurisdictions, navigating foreign exchange fluctuations, and optimizing financial logistics. Find out more -https://lnkd.in/dPnVRfDt. #yourworldworthmore