European Loyalty Association (ELA)’s Post

MEMBERS ONLY CONTENT ALERT 🔐 Discover why customer loyalty is best managed on an enterprise basis with insights from Bill Hanifin, CLMP™, CEO of The Wise Marketer in his latest article with the European Loyalty Association (ELA): "Credit Card Surcharges Threaten Co-Brand Card Rewards: Why customer loyalty is best managed on an enterprise basis". Bill Hanifin, CLMP™ states that the benefits are attractive to consumers and the popularity of co-brand cards is unquestioned. However, he says that there’s one big caveat to remember: carrying a revolving balance on the card quickly wipes out all the loyalty program benefits. Do you want to learn more about the complex topic of customer loyalty and its nuances? Visit our website to read more and elevate your data strategy now: https://lnkd.in/eS_eGZ8H #EuropeanLoyaltyAssociation #WiseMarketerGroup #CustomerLoyalty

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