New ERA - New European Reuse Alliance’s Post

Modular design - can brands design with circularity in mind? We asked thought leaders from three of our most forward-thinking sustainable clients to give us their views as part of our second Little Red Rooster Session at this year’s Summer Showcase. Step forward David Woollcott, CEO, King Living, Aron Jahn, marketing communications lead at Framery and Keplinger Roland, design director, at Silhouette Group who joined us as panellists for the session. The talk was moderated by Roddy Clarke, design writer, speaker and consultant, who focuses his work on the positive social and environmental impacts design can have, while drawing on his own passion for craft and creativity.  Some of the topics that were discussed include:  ⏺️ Be clear on your core design principles ⏺️ Focus on reducing waste  ⏺️ Consider the life cycle of products ⏺️ Sustainable does not need to mean expensive ⏺️ Classic design and sustainability go hand in hand Find out more about the engaging discussion here: https://lnkd.in/eixbbgvh #LittleRedRooster #ThoughtLeadership #KingLiving #Framery #Silhouette #Sustainablity #PRPRPR  

How can car colors drive sustainability? 🌿 Meet Astrid Van der Auwera, our Designer dedicated to reimagining automotive coatings with a greener future in mind. Committed to reducing environmental impact, we combine vibrant, high-performing colors with sustainable innovations. From carbon-reduced solutions to bio-based and recycled materials, our coatings reflect a holistic approach to climate protection, resource efficiency, and safe chemistry. Our global design team transforms these goals into inspiring, eco-conscious color concepts like HOLDING SWAY, EARTH AID, and HARBINGERS’ INK – proving that performance, beauty, and sustainability go hand in hand. Explore how BASF Coatings is shaping the future of automotive design – one sustainable color at a time - with our most recent color trend collection ROUTING: https://lnkd.in/evbrHbGd   #ROUTINGColorTrends #AutomotiveTrendCollection #sustainability #sustainablecolors #FutureOfColor #sustainabledesign #colorinnovation

How do colors and sustainability belong together? My colleague Astrid Van der Auwera gives insights into the designers' world, when new ideas generate new colors and how this can develop during the next years!

Being a sustainable designer is about using what you have to create impact. The abundance around us fuels endless creativity in this practice. #parronallen #fall2024 #mississippidesigner #blackdesigners #slowfashion #makebeautifulthings #create #fashiondesigner #threadedstories #sustainablefashion #sustainability #repurposedclothing #textiledesign

"It's important to make sure that iconic design assets are kept to maintain your visual identity when changing to a more sustainable packaging solution." Hear more from Behaviorally's Aurélie Lecarpentier (Head of Sustainability) from our recent virtual event, 'The Behaviorally PackPower Awards 2024: Sustainability Edition'. Watch the full recording here: https://hubs.ly/Q02QDKf10 #packpowerawards #sustainability #packagingdesign #packaging #design #awards #insights #insightsindustry #marketresearch #wearebehaviorally #behaviorallyinc

The Shrinking Canvas: Designing for Sustainability in Packaging 🌍📦 As we embrace sustainability, the packaging industry is undergoing a major transformation. Many brands are moving towards reducing waste by using minimalist designs, cutting down on materials, and shrinking the overall packaging size. But with less space comes a unique design challenge—how do you communicate a brand’s message effectively with reduced real estate? The days of expansive packaging are giving way to a more clinical approach, where every design element must work harder and smarter. This shift forces designers to prioritise simplicity, precision, and clarity, ensuring that branding, product information, and eco-messaging are all communicated without overwhelming the consumer. While it presents challenges, it’s also an opportunity to refine and elevate design thinking. Less really can be more! What are your thoughts on packaging waste and the impact of sustainable design? 💬 ♻ #SustainableDesign #EcoFriendlyPackaging #PackagingInnovation #DesignForSustainability #GreenPackaging #MinimalistDesign #WasteReduction

This is not only the collaboration of zero waste project of both designers which they brought their own strengths. It’s a demonstration of how the upcycling can be creative and smart with ultimate craftsmanship and also the value of women-led innovation can be represented. #zerowaste #circulareconomy sustainablefashion #upcycling

Struggling To Blend Tradition with Sustainability? When we started 6 months ago, we were clear that we wouldn't compromise on two things: 1. Quality of the product & Customer experience 2. Sustainable choices & Work Culture (Let's just pretend we didn't write 4 things instead of 2.  They’re all important, couldn’t pick two 😜) Wanna know how we build a process that honours everything important to us? Read below👇 ↳ From the loom to the finished products, every step of our weaving process lives to tell the tale of creativity and tradition🧵✨  ↳ Meddling old ways with new  and sustainable techniques  helps us take care of the hands  that brings it all together🤝 ↳ While taking care of sourcing our fabrics responsibly  we also strive to understand  the needs of the very hands moulding them 👐 ↳ We provide a platform  where each of our experienced craftsmen  pours their love on the design process itself ↳ Believing in the ethos  of a strong collective voice  helps us work with beautiful individuals🌟 ↳ Creating timeless designs  with expert precision,  bringing you products that you can be proud of!!👜 Let us know what values are non-negotiable for you. And how do you incorporate them into your daily life? #SustainableBusiness #Eco #SustainableDevelopment #PlasticFree #mayweMission 🌿

In the world of trends and the next big thing, what role does sustainability play in design? We asked our #DesignCollective community member Shashank Nimkar his thoughts on creating timeless design. "Trends are like waves that hit the shores every hour and disappear but sustainability is like the ocean that stays deep for generations, connecting the world. Something that is designed mindfully to cater any respective needs of an individual or society at large will always find the user base in every era. Design driven by sustainability addresses concerns at each stage, from raw material procurement to manufacturing, packaging to end-of-life processing or application. We may find limited options or variety among the sustainably designed solutions, perhaps because there are a few ways that enable human-nature synergy, everything else is an abuse for human convenience. I try to work with first principles, deriving inspirational analogies from materials or systems in nature to design universal materials or incorporating design for - durability, dismantling, repair, recycling, repurpose and collaboration. When we have a purpose to design for an impact, trends don’t matter." Shashank is the founder and CEO of Earth Tatva – Recycled Ceramics and is a multi-award winning designer who practices circular design through industrial design, animation and policy framing. He is recognized as a circular economy pioneer by Ellen MacArthur Foundation and has been felicitated with prestigious awards at Dada Saheb Phalke Film Festival and James Dyson Award, among others. He is highly passionate about materials, their application and how they can be kept in use to accelerate circular economy. #design #sustainability #sustainabledesign #designtrends

Last year, we released a short animation outlining the principles of Circular Design. It's been a helpful tool when communicating the reasoning and the practicalities of a circular economy. We specifically designed it to sit outside our visual brand styling because Circular Design is not about us; it's a process we need the entire manufacturing sector, the entire world, to adopt. If it's not circular, it's not truly sustainable. Check out the full video here, and please share it, use it, post it, and help us share the message of the power of circularity. https://lnkd.in/eiWcGxn4 #circulardesign #circulareconomy #madefromwastetoendwaste