It is December. wedding season, vacations and family gatherings are in full swing. Many big businesses and corporate clients are winding down operations and for SMEs, this can feel like being left out in the cold. But here is the thing, your business doesn’t have to come to a halt just because others are closing shop. How do you keep things moving when your clients are on holiday mode? 1️⃣ Plan Your Cash Flow December may bring reduced business activity but January is coming. Budget wisely now to avoid the January blues. 2️⃣ Tap Into the Festive Spirit Think of creative offers or packages tied to the season. For example, if you are in retail, create gift bundles. If you offer services, plan promotions that are too good to ignore. 3️⃣ Build Relationships This is the perfect time to nurture relationships. Send thank-you notes, gifts or even warm “Happy Holidays” messages. People remember the little things. 4️⃣ Use the Quiet Time Wisely With fewer distractions, this is your moment to plan for 2025. Review your goals and map out your strategy for the new year. 5️⃣ Leverage Social Media Most people are scrolling their phones during this downtime. Keep your brand visible with engaging festive posts. The key is to stay prepared, stay visible and tap into those sales that are fueled by the festive spirit. Remember, every slowdown is a chance to reset and recharge. How is your SME preparing for the holidays? Share in the comments. #SMETips #HolidayPlanning #PlanFor2025 #StayVisible
Recognizing and appreciating your key facilitators in the business; the staff. This goes along way in motivating them for the new year ahead.
Staying proactive during the holiday season makes all the difference. Eva Githuku For us, it’s about planning cash flow and nurturing client relationships—turning downtime into prep time for a strong 2025.
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I empower Social Enterprises and Microfinance in driving efficiency and financial stability | Operation Manager | Business Development | Credit Management | 10+ Years Enhancing Business Performance
2wYour approach to keeping SMEs engaged during the holiday season is both practical and inspiring. I particularly appreciate the emphasis on cash flow planning and relationship building. It’s a great reminder that meaningful connections can be nurtured even in quieter times.