evAI’s Post

Engagement with your posts is one thing. But isn't it better if you are perceived in the proper context? In addition, it's time to measure category leadership. Thought leadership is commonly measured using engagement numbers. We challenge these metrics by offering to measure leadership in a semantic category. In contrast to engagement, semantic categories tell you the strategic topic context in which the market perceives you. Ultimately, you want your market to know what kind of expert you are.

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