Evan Goldwasser’s Post

Great article from Digiday leveraging Operative’s Benchmarking data on the resilience of media companies as they navigate in 2024. Despite a slow start, programmatic CPMs remain strong and renewed conversations from advertisers signal good signs for the rest of Q2! Read more at the link below. #benchmarking #publishergrowth #Advertisingtrends #publisherinsights https://lnkd.in/eGak5PAk

People make this about "programmatic advertising." It's a completely false assertion. The issue was not AdTech. It was the absence of adtech. Specifically: 1. The subdomain site not running verification tags (Moat, IAS, DV etc). 2. The subdomain site prohibiting web crawlers from accessing content (Moat, DV, IAS etc) 3. Finally, the fact that this inventory was cleared in PMP's shows that it was curated and monetized by the publisher. If you ran an insertion order directly with the publisher there was absolutely nothing preventing the publisher from running 99% of your impressions on the subdomain, and sending you a few mockups from the 1% of ads you could access from the site organically. In short the story is proof that eliminating ad tech opens the door to more problems and risk for advertisers. It's just that this story flys in the face of some common narratives that people have been stoking for years. (AKA publishers good, adtech bad). #adtech

Domain spoofing shakes trust in programmatic advertising, prompting a strategic pause on Forbes ad spend. 1. Domain spoofing is a critical issue that undermines the integrity of programmatic advertising. 2. Agency executives are taking decisive action by halting ad spend on Forbes to reassess the situation. 3. This pause reflects a broader concern for transparency and trust in the marketplace. It's time for the industry to prioritize and reinforce trust in digital advertising ecosystems. Ever felt like the ground beneath your digital strategy was crumbling? That's the tremor agency execs felt after uncovering domain spoofing in programmatic advertising on Forbes. “As far as the degree to which I would want to hold various players in the industry accountable, we are only going to work with those who want to be held accountable,” - Jay Friedman | Goodway Group Kayleigh Barber | Digiday #ProgrammaticAdvertising #TrustInMarketing #DigitalStrategy #AdTech #Adfraud #MFA

Looks like there's a fresh take on tackling non-viewable #content in #digital #publishing! Forget #MFA's, there's a new approach in town, targeting premium sites instead of arbitrage ones. #Buyers aren't blocking these units because, well, "most of the #programmatic buying is like this," and they lack a technical way to do it. #DigitalPublishing #ProgrammaticAds #TechTrends Digiday

Tapan Bhat, President and General Manager of Yahoo Finance, spoke with Sara Guaglione at Digiday about Yahoo Finance’s newly enhanced user experience — including a focus on premium ads and a tiered subscription model that caters to all types of investors. By cutting down on the number of on-site ads by 40% in November 2023, Yahoo Finance’s ad performance has improved, with click-through rates nearly doubling.  Read more about Yahoo Finance’s expanded offerings for both consumers and advertisers in Digiday’s Media Briefing: https://lnkd.in/g4hJ4K26

“Cheap” and “reach” are typically favored terms among #advertisers. But taken together, they spell the next potential target for the digital ad industry to weed out. “Cheap reach” refers to a subset of digital ad inventory that may be often overlooked — literally — and may be a necessary new taxonomy to prevent legitimate publishers from getting caught up in the crackdown on made-for-advertising sites. In the video below, Digiday media editor Kayleigh Barber helps to break down what cheap reach is, why this inventory category was created and why advertisers are not yet scrambling to excise it from their ad buys. Read more: https://buff.ly/3v7kr6X Video by Tim Peterson

The advertising industry is on the brink of a monumental milestone. Global ad revenue is forecasted to reach $1 trillion sooner than expected, a significant leap that highlights the dynamic and rapidly evolving nature of the digital advertising landscape. This blog delves into the factors contributing to this growth, the implications for advertisers and publishers, and what to expect in the coming years. #AdTech #BoostEngagement #GrowYourAudience #MaximizeReturns #DataDrivenMonetization #FutureProofMonetization #MediaOwners #DigitalEntrepreneurs #ContentCreators #PublishersNetwork #AdOpsSpecialist #MarketingManagers #ContentMonetization #YieldOptimization #RevenueGeneration #MonetizeYourContent #AdTechSolutions #GrowYourBusiness #CTVAdvertising #InAppMonetization #WebsiteMonetization #hntgaming

Curious about programmatic advertising?🧐 this new way of advertising is changing how people publish and benefit from ads online. Don’t get left behind! If you’re looking to boost efficiency, increase your fill rate, or tap into real time bidding, programmatic is the way forward. 📈 Learn more ➡️  https://bit.ly/3RYgIAS #Refinery89 #ProgrammaticAdvertising #AdTech #Guide #Strategy

Learn how header bidding can skyrocket your revenue with increased ad rates, greater control over pricing, enhanced transparency, and access to a wider pool of advertisers in our most recent blog. 🌐💼 https://bit.ly/3TcKeCD