Evan Goldwasser’s Post

Dive into our latest STAQ Benchmarking Newsletter insights! Despite a 15% drop in ad revenue in June, we’re expecting a post-Fourth of July rebound. Political advertising is up almost 35% compared to 2020, your guide to forecasting revenue in Q3, and more in this week's edition! Read the latest trends in the link below. #AdvertisingInsights #DigitalTrends #PoliticalAdvertising #STAQBenchmarking https://lnkd.in/e8TcAcmd

Our projections indicate that the worldwide advertising revenue is anticipated to experience a 7.8% growth in 2024, reaching a total of $989.8 billion. Surpassing the trillion-dollar mark, the industry is expected to generate $1.1 trillion in revenue by 2025, showing a 6.8% increase from our previous forecast in December 2023. Additionally, we have adjusted our estimates for the U.S., with expectations for ad revenue to hit $365.9 billion, reflecting a 5.8% rise from the $345.9 billion recorded in 2023 (excluding political advertising impact in both years).

The advertising industry is experiencing significant growth. A week ago, we reported on the #EMARKETER's prediction that global ad spending will exceed $1 trillion next year. 🎉 This aligns with GroupM’s 2024 Global Midyear Advertising Forecast, which anticipates a 7.8% increase in global advertising revenue to $989.8 billion in 2024, surpassing $1 trillion in 2025. 🚀 Additionally, audio advertising is set to reach $27.0 billion in global revenue in 2024, with a consistent 1% growth over the next three years.🥁 This growth is driven by increases in digital audio🎧, expected to increase from $7.9 billion in 2024 to $10.6 billion in 2029. Find out more here: https://lnkd.in/ejn3PEcB Exciting times for the advertising industry ahead! #advertising #audioadvertising #digitaladvertising #programmatic

The U.K. remains the largest advertising market in Europe, with total ad revenues reaching $47.8 billion in 2024, according to our latest This Year Next Year forecast. Created by GroupM’s Global Business Intelligence team, this report – released in June and December – looks at advertising revenue growth by channels and markets throughout the year. We expect U.K. advertising to grow by 4.9% in 2024 - with key drivers being CTV and retail media. Check out the Global overview below and do reach out if you’d like to see the U.K. numbers in more detail. 👉 https://lnkd.in/edcrmmV5 #thisyearnextyear #forecast #advertising #groupm

The U.K. remains the largest advertising market in Europe, with total ad revenues reaching $47.8 billion in 2024, according to our latest This Year Next Year forecast. Created by GroupM’s Global Business Intelligence team, this report – released in June and December – looks at advertising revenue growth by channels and markets throughout the year. We expect U.K. advertising to grow by 4.9% in 2024 - with key drivers being CTV and retail media. Check out the Global overview below and do reach out if you’d like to see the U.K. numbers in more detail. 👉 https://lnkd.in/ejn3PEcB #thisyearnextyear #forecast #advertising #groupm

The U.K. remains the largest advertising market in Europe, with total ad revenues reaching $47.8 billion in 2024, according to our latest This Year Next Year forecast. Created by GroupM’s Global Business Intelligence team, this report – released in June and December – looks at advertising revenue growth by channels and markets throughout the year. We expect U.K. advertising to grow by 4.9% in 2024 - with key drivers being CTV and retail media. Check out the Global overview below and do reach out if you’d like to see the U.K. numbers in more detail. 👉 https://lnkd.in/etqS_Ehq #thisyearnextyear #forecast #advertising #groupm

We estimate that global advertising revenue will grow 7.8% in 2024 to $989.8 billion. The industry will surpass one trillion in revenue in 2025, increasing 6.8% to $1.1 trillion, one year earlier than we forecast in December of 2023. We have also revised estimates for the U.S., which we now expect to reach $365.9 billion in ad revenue, up 5.8% over 2023’s $345.9 billion (excluding the impact of political advertising in both years).

The U.K. remains the largest advertising market in Europe, with total ad revenues reaching $47.8 billion in 2024, according to our latest This Year Next Year forecast. Created by @GroupM’s Global Business Intelligence team, this report – released in June and December – looks at advertising revenue growth by channels and markets throughout the year. We expect U.K. advertising to grow by 4.9% in 2024 - with key drivers being CTV and retail media.   Check out the Global overview below and do reach out if you’d like to see the U.K. numbers in more detail. https://lnkd.in/evMgFW58 #thisyearnextyear #forecast #advertising #groupm

The U.K. remains the largest advertising market in Europe, with total ad revenues reaching $47.8 billion in 2024, according to our latest This Year Next Year forecast. Created by GroupM’s Global Business Intelligence team, this report – released in June and December – looks at advertising revenue growth by channels and markets throughout the year. We expect U.K. advertising to grow by 4.9% in 2024 - with key drivers being CTV and retail media. Check out the Global overview below and do reach out if you’d like to see the U.K. numbers in more detail. 👉 https://lnkd.in/epdFdUBh #thisyearnextyear #forecast #advertising #groupm

A word on measurement coverage across growth stages, channel diversity and budget scale. For advertisers with smaller budgets (<$5M annually), lower channel diversity, and a primarily digital focus, data-driven attribution (DDA) and incrementality experiments generally provide sufficient measurement coverage. However, for larger advertisers with offline and complex owned, earned, or promotional programmes, MMMs and a well-structured incrementality program become necessary to achieve sufficient measurement coverage and establish causality. Image credit: Han Tingyan