Evive Brands’ Post

How many software companies are obsessing about helping multi-location and franchise brands drive local awareness and success? Incredibly proud of the LOMA team building the industry's first platform that helps multi-location brands plan, activate and measure their local advertising spend. The #1 reason marketers avoid investing time and spend on hyper-local marketing is the time, costs and complexities - LOMA solves these problems. We'd be honored to help brands activate their local magic in the communities they serve. #localmarketing #fran-tech #mulo #localadvertising

✨ 4 Franchise Marketing Innovators to Watch in 2025 ✨ As we head into the end of the year, we know franchise brands are thinking about how to stand out and attract your ideal customers. Below are a few innovative marketing suppliers we recommend you take a look at to sharpen your #MarTech stack for 2025: 💬 Voxie is the *ONLY* SMS platform built for franchise–empowering franchise leaders to grow revenue and cut operational costs without increasing their workload. The Voxie platform is tailored for corporate-deployed, franchisee-driven environments, providing a centralized hub for SMS communications. Get connected to Voxie here: https://lnkd.in/gVUaiedM 📺 Awarity is an AI-powered CTV advertising platform that helps brands automatically localize creative to reach their ideal customers more efficiently than other forms of awareness advertising, driving industry-leading ROI. *NEW* this holiday season - access Amazon Ads from Awarity by leveraging their proprietary partnership to target search buyers Amazon search history! Get connected to Awarity here: https://lnkd.in/gEux3dC7 📣 Consumer Fusion is the only AI-powered reputation management solution that specializes in responding, managing, and removing illegitimate negative reviews on over 60 online review sites. With more than 80,000 negative reviews removed, Consumer Fusion allows businesses to maximize their digital footprint with Reputation Management, Local SEO, and Social Media Tools. Get connected to Consumer Fusion here: https://lnkd.in/g-Byr_Ee 🤳 Rallio AI is franchising's #1 social media management solution that combines cloud-social media technology, artificial intelligence and employee advocacy to better manage and accelerate your social media success. Platforms you can centrally manage and locally accelerate include Meta, Instagram, X, LinkedIn, Google My Business Profiles, and TikTok. Get connected with Rallio here: https://lnkd.in/gcWee6UR #FranchiseMarketing #MarketingSolutions #ReputationMarketing #CTVMarketing #AIMarketing #SMSMarketing #MarketingInnovation

They say great marketing starts with understanding your audience. But what really sets you apart? Your ability to position your value so clearly that it stops the scroll, silences the noise, and makes people say: "That's exactly what we need!" Our founder Amanda W. Rabideau had the chance to dive into this topic in 1851 Franchise. https://lnkd.in/gsEHAE9j At ARCH Collective, we've redefined what "marketing support" means. Whether you're a Fortune 500 powerhouse or a scrappy startup, we’ve got you covered. Think of us as your on-demand marketing concierge—your go-to team for crafting strategies that speak, creative that captivates, and execution that delivers. Want to know what makes a value proposition unbeatable? Check out the article for actionable insights—and let’s talk about how we can elevate your brand to a league of its own. #MarketingStrategy #ValueProposition 

🚀🌟 Looking to lead the pack in franchise marketing? Well, you better give our latest post a read as we dive into the freshest trends and boldest innovations that are shaking up the scene! From syncing your digital platforms to leveraging local vibes, it’s all about staying ahead. 🎯 Dive into our latest blog to discover: 🤝 How to make your marketing resonate on a personal level 🎥 The scoop on video marketing and why it's your new best friend 📍 The power of local SEO and user-generated content Ready to transform your franchise’s marketing game? 🌐✨ Hit the link below and let’s get innovative together!  https://shorturl.at/bzU6o #FranchiseMarketingTrends #InnovateMarketingForFranchises

🚀🌟 Looking to lead the pack in franchise marketing? Well, you better give our latest post a read as we dive into the freshest trends and boldest innovations that are shaking up the scene! From syncing your digital platforms to leveraging local vibes, it’s all about staying ahead. 🎯 Dive into our latest blog to discover: 🤝 How to make your marketing resonate on a personal level 🎥 The scoop on video marketing and why it's your new best friend 📍 The power of local SEO and user-generated content Ready to transform your franchise’s marketing game? 🌐✨ Hit the link below and let’s get innovative together!  https://shorturl.at/bzU6o #FranchiseMarketingTrends #InnovateMarketingForFranchises

ActiveCampaign A Decade of Insights: The 80/20 Rule in Multi-location Marketing Technology  In my decade-long journey working with franchises and multi-location brands to implement marketing technology, I’ve observed a...

🚀🌟 Looking to lead the pack in franchise marketing? Well, you better give our latest post a read as we dive into the freshest trends and boldest innovations that are shaking up the scene! From syncing your digital platforms to leveraging local vibes, it’s all about staying ahead. 🎯 Dive into our latest blog to discover: 🤝 How to make your marketing resonate on a personal level 🎥 The scoop on video marketing and why it's your new best friend 📍 The power of local SEO and user-generated content Ready to transform your franchise’s marketing game? 🌐✨ Hit the link below and let’s get innovative together!  https://shorturl.at/bzU6o #FranchiseMarketingTrends #InnovateMarketingForFranchises

if you are a franchisor or franchisee this article about marketing platform utilisation by Billy Bowyer ActiveCampaign is well worth the read. if you are an Australian franchisor looking to attract new Greenfield buyers, Bonza can help! PM me! #franchisemarketing #franchisornetworks #greenfieldrecruitment

This happens far more than anyone wants to admit 😳 Recently, I've been consulting with franchise networks and have observed franchisees independently creating social media profiles for their locations without proper guidance or permission from their franchisor. Franchisees have very unique challenges and marketing needs, and this needs to be considered in every social media brand strategy. Social media is more than just a platform for sharing updates; it's a powerful tool for marketing, customer engagement, community management and brand building. For franchisors, developing a robust social media strategy is crucial to the success of the brand. Involving your franchisees in your social media efforts can benefit your franchise as a whole by making franchisees feel valued and heard. Here's why engaging them is crucial: ✅Enhancing Brand Consistency and Local Relevance One of the key benefits of an inclusive social media strategy is the ability to maintain brand consistency while ensuring local relevance. Franchisees are the face of your brand in their local communities. ✅Boosting Engagement and Building Trust When franchisees actively participate in social media marketing, it helps build a sense of community and trust. Customers are more likely to engage with content that feels authentic and relatable. ✅Increasing Reach and Visibility By including franchisees in your social media strategy, you can tap into their local networks, significantly increasing your reach and visibility. ✅Empowering Franchisees and Building Morale An inclusive social media strategy empowers franchisees by giving them a voice and an active role in the brand's marketing efforts. ✅ Gathering Valuable Insights and Feedback Franchisees' insights and feedback are invaluable for shaping effective marketing strategies. An inclusive social media strategy is not just a nice-to-have; it's a necessity for franchisors aiming to build a strong, cohesive brand while supporting their franchisees. By empowering franchisees to contribute to social media marketing, you can enhance brand consistency, boost engagement, increase reach, build morale, and gather valuable insights. In the end, this collaborative approach will not only strengthen your brand but also create a sense of community and shared success across your franchise network. If you haven't already, start developing a social media strategy that includes your franchisees. Provide them with the tools, training, and support they need. Remember, a united approach to social media can drive your franchise to new heights of success. Collaborate with Franchise Assist to develop and implement a comprehensive social media strategy at the franchisee level. We ensure that franchisees are included in the process, aligning their efforts with the franchisor's overarching strategy while incorporating their unique insights and needs.

Are Franchise Brands Helping Their Franchisees with Multiple Approved Advertising Options? 🔍 More Choices, More Work When franchise brands offer their franchisees multiple “approved” local advertising solutions—whether it’s different agencies or platforms—they might think they’re providing flexibility. But in reality, they’re adding more to the franchisees’ plate. 💸 Costs and Complexity Add Up Instead of simplifying their lives, franchisees now have to spend time, money, and resources evaluating each option. Agencies can be costly, with fees and media markups quickly adding up. Plus, each option comes with its own targeting strategies, audience setups, and reporting methods. ⚖️ Inconsistency and Complexity The result? Inconsistency across the brand, increased complexity, and much more work for the franchisees. By trying to offer choice, brands are actually setting their franchisees up for a tougher road. ✅ Streamline for Success Sometimes, less is more. A single, well-chosen partner could streamline processes, reduce costs, and ultimately set franchisees up for greater success.