One thing we hear often when talking to prospective customers is, "hey, look, if my email is already in the cloud and I'm already hosting it with Microsoft, Microsoft has backups, so I'm already backed up and I'm already protected.” They're not wrong if we're looking at short period of time. Various platforms have various short-term retention, usually included. Admins can go beyond your deleted objects and restore data. That said, this statement doesn't hold true when it comes to long term M365 data retention. Why M365 Backup? With M365 Backup, you can restore data quickly. The native Microsoft 365 retention policies are typically set for 30 days (give or take). For anything past that timeframe, it'll either get permanently deleted or moved into some form of an archive. One of our clients had a CEO that needed a file for a presentation they had in five minutes. Even though our client had deleted the file, because it was backed up with Evolve IP's unlimited M365 Veeam backup, they were able to sign into the website, authenticate their Microsoft account, find that document and restore it. With Evolve IP's self-service restoration portal and a backup Evolve IP support team to call into when you need immediate assistance is our solution's big value adds. In addition to the above, it's important to note that Evolve IP: - Has partnered with Veeam, the #1 global backup provider - Delivers "Unlimited" M365 backup, freeing you from worrying about timelines You don’t have to spend millions to ensure security. Small, simple measures can help minimize threats.