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eWaterGate

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𝐎𝐯𝐞𝐫 𝟗𝟎% 𝐨𝐟 𝐛𝐨𝐫𝐞𝐡𝐨𝐥𝐞 𝐝𝐫𝐢𝐥𝐥𝐢𝐧𝐠 𝐜𝐨𝐦𝐩𝐚𝐧𝐢𝐞𝐬 𝐟𝐚𝐢𝐥 𝐭𝐨 𝐜𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐭𝐥𝐲 𝐠𝐞𝐭 𝐧𝐞𝐰 𝐝𝐫𝐢𝐥𝐥𝐢𝐧𝐠 𝐝𝐞𝐚𝐥𝐬 𝐛𝐞𝐜𝐚𝐮𝐬𝐞 𝐭𝐡𝐞𝐲 𝐩𝐨𝐬𝐢𝐭𝐢𝐨𝐧 𝐭𝐡𝐞𝐢𝐫 𝐬𝐞𝐫𝐯𝐢𝐜𝐞𝐬 𝐚𝐬 𝐚 𝐜𝐨𝐦𝐦𝐨𝐝𝐢𝐭𝐲 If you are not getting as much drilling deals as you want or as your capacity permits, you might want to check on how you position your services in the market. Most borehole business owners fail to consistently get drilling deals not because their borehole service doesn’t have market value, but because they don’t know how to present the value of their service to the market. When you position your borehole service as a 𝐜𝐨𝐦𝐦𝐨𝐝𝐢𝐭𝐲 the market sees price as an 𝐞𝐱𝐩𝐞𝐧𝐝𝐢𝐭𝐮𝐫𝐞 because they don’t really understand how your solution will help them cut cost. This makes your clients to start comparing your services & price with others in the market, trying to get the cheapest. But when you position as a 𝐯𝐚𝐥𝐮𝐞 𝐨𝐟𝐟𝐞𝐫, the market sees price as an 𝐢𝐧𝐯𝐞𝐬𝐭𝐦𝐞𝐧𝐭 because the see how much they can save by installing your borehole system. This builds strong interest from the market and increases the value the market is willing to pay for your services. So, to innovate your business model & market offer, you need to identify a specific market segment, identify the key desires, and craft a laser focused messaging around their desire. For more information on how to position your borehole drilling company as a high value offer, follow this link https://shorturl.at/61nZM to download the free pdf document Ndam Yahaya David Fabrice Abunde (PhD) #boreholedrilling #boreholeinnovation

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