Is your follow-up is boring, or perhaps annoying? That may be exactly why prospects are not responding.
Avoid generic phrases like “What do you think?” and “Get back to me”.
Instead, get creative! Here are 10 ideas to get your started.
1. Use a different media (instead of another email, try sending a LinkedIn message or mail a letter).
2. Stop by to see them unannounced (“I was just in the area”).
3. Send a calendar invite for a 15-minute follow-up meeting.
4. Send a formal invitation to a demo event (held online or at your office).
5. Invite them to join you at a social event (e.g., a golf tournament).
6. Invite them to meet you at an upcoming conference you are attending.
7. Create a client event at your facility and invite them to attend.
8. Make an introduction to someone who can help them in their business.
9. Connect them with a potential customer or client for their business.
10. Send them a document that highlights how your product/service will help.
While some strategies are more assertive than others, this offers you choices regarding the direction of your follow-up.
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