Programmatic Advertising: Where the future of digital marketing is headed. As per dentsu e4m Digital Advertising Report 2024, programmatic buying of digital media contributed 42% (Rs 17,088 crore) to digital media industry by 2023-end, experiencing a growth rate of 37%. Tejas Rathod, #PrashantDeorah, #ParasMehta comment. 🖋 Shantanu David Join e4m's Whatsapp Channel - https://lnkd.in/dHupynWW #dentsue4mreport #media #advertising #marketing #report
