Exitfund reposted this
This Startup is doing what Swiggy and Zomato tried but FAILED to crack! 🚀 Founded in August, Swish is creating headlines by offering Bengaluru’s HSR area with a 10-minute delivery promise. Swish lists beverages and snacks such as samosas, dosas and instant noodles, right to startup workers. Zomato tried this in April 2022 with Zomato Instant in Gurugram. Swiggy followed with Instacafe, piloting quick food delivery through dark stores in Bengaluru. Neither of them could crack the code. Here’s what Swish did differently. → Niche market focus: Rather than stretching across cities, Swish dominates HSR area, which is a home to 12,000+ startups. This targeted approach keeps the demand high and delivery fast. → Took 100% charge: Unlike Swiggy and Zomato, who partner with restaurants, Swish owns the process end-to-end. They handle everything in-house—app design, food prep, delivery, and supply chain, which makes those 10-minute deliveries possible with efficiency. → Smart Marketing, Swish knows its audience—young, time-strapped tech workers in the city’s IT corridor. Instead of flashy ads, they leaned on LinkedIn building buzz through resharing stories of happy customers. (Maybe, they’ll reshare this as well 😂) Already, Swish has raised $2M from Accel and plans to launch 45 cloud kitchens by January 2025 to meet the growing demand. While Zomato and Swiggy threw money at the problem, Swish focused on understanding it. In an era where scaling fast is the goal, maybe the real growth hack is scaling smart. Will you give Swish a try? 🤔 #quickcommerce #business #bengaluru
Interesting model! Swish’s focus on a niche market and in-house control certainly sets it apart, but there are challenges to consider. Scaling while maintaining the 10-minute delivery promise will test their logistics and infrastructure, especially as demand grows. Operating everything in-house also means higher overhead and potential bottlenecks, which can strain resources over time. It’s a bold approach, and while targeting a startup-heavy area works now, broader scalability might be tricky without compromising on speed or quality.
Why not! But it needs to come to my area. 😊
This end-to-end control not only ensures efficiency but also helps them maintain quality—a huge advantage when speed and reliability are non-negotiable for their target market. Plus, leaning into LinkedIn for organic reach and customer stories is brilliant. It’s a low-cost, high-engagement tactic that’s clearly resonating with their audience.
Sometimes the best way to grow big is to think small first. Too many companies fail by expanding too quickly instead of perfecting their core service. Thanks for sharing Swish's story, Mrunal Jhaveri
Scaling smart over scaling fast is definitely the way forward—focusing on efficiency and the real needs of the audience.
Wow, that's quite a solid endorsement Mrunal Jhaveri. Its heartening to see the speed with which disruption happens, especially in a supply chain and logistics heavy space such as quick food delivery. I am just amazed at the art and science of building a scalable model.
I just saw their Linkedin and I think they have cracked the UGC on Linkedin. And that's amazing.
Absolutely Mrunal, Focusing on a niche market and owning the entire process is genius.
It's impressive to see how Swish has been able to streamline its operations and achieve such fast delivery times. Mrunal Jhaveri
Learning, Creating, Developing
2wThat’s how everyone improves learning from others’ failures. Looks like Swish is an improvised version of Swiggy & Zomato. Where Swish will fail, someone else will take it forward. And, if SWISH is able to continuously monitor, identify their misses and correct them timely they will continue to lead. #Replacements are a norm.