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We continue week one of #ABMFebruary with another slice of ABM insight, shared by MOI Global's VP Growth and ABM in EMEA, Phoebe Jackson. Recorded during ABM Unlaced: Getting your GTM into the red zone. An audience of ABM heads and business leaders joined her for the session—part of the recent B2B Marketing ABM event in London—to explore other key findings from our global ABM report—Divergent Paths, Converging Strategies. Here, Phoebe talks about changing global ABM landscapes, personalising content, Sales and Marketing alignment, measuring ROI to maintain funding, and how ABM enables you to use data when working across all teams. Look out 👀 for tomorrow’s #ABMFebruary video. Or read up on MOI's ABM capabilities on our ABM page, here: https://hubs.ly/Q02j-wMw0 Get the full (ungated) report—Divergent Paths, Converging Strategies, here: https://hubs.ly/Q02j-nxh0 #ABMFebruary #ABMFeb #ABM #notsob2b #b2bmarketing

🗞️The Partnership Growth Index- Americas Edition is available now! AMR #TrendAlert: Average Order Value (AOV) climbed by 17% YoY to an impressive $157 in Q2 2024 for AMR clients across Partnerize! Discover more key insights in the latest Partnership Growth Index today! https://okt.to/FD81OK #PartnershipGrowth #AMRInsights #AOV #AffiliateMarketing #MarketingInsights

This Thursday, our very own Barry Richards will show us how ABM marketers can do more with less at Sphere Forum's 'Tackling the Hard Stuff' event 💪 In a B2B landscape where ABM and demand teams must do better with fewer resources than years past, winning with ABM requires a clear and thought-out strategy. Luckily, as Global Strategy Director, Barry knows a thing or two about crafting top-performing ABM programmes. Join him at The OXO Tower for a day-long event aimed at helping B2B marketers plan for success in 2025 and learn: 💡 Where to focus your efforts when pulling together an ABM programme 💡 How to ensure your programme is a best fit for your objectives 💡 How to simplify the traditional ABM pyramid in a way that suits you 💡 What key questions to ask yourself when planning your marketing for the next 12 months Catch his 'Winning with ABM in 2025' session by registering to attend below 👇 https://lnkd.in/eaYXvgcc #TransmissionB2B #ABM #ABMStrategy

The ABM insights keep coming for week one of #ABMFebruary. This time, MOI Global's VP of strategy Julie Wisdom, talks about optimising your ABM programmes by getting creative with data. ABM Unlaced: Getting your GTM into the red zone—our session at B2B Marketing's recent ABM event in London—explored this and other key findings from our global ABM report—Divergent Paths, Converging Strategies. Look out 👀 for tomorrow’s #ABMFebruary video. Or read up on MOI's ABM capabilities on our ABM page, here: https://hubs.ly/Q02k7NKM0 Our global report explores the importance of: - Setting performance benchmarks by stage - Indexing current performance of every stage - Auditing people, processes, plans, and platforms for underperforming stages - Updating target account lists as and when needed Get the full (ungated) report—Divergent Paths, Converging Strategies here: https://hubs.ly/Q02k7M8J0 #ABMFebruary #ABMFeb #ABM #notsob2b #b2bmarketing

Amazing session today (despite the technical issues!) with these incredibly intelligent debaters. One of the arguments I made today was the following... does this resonate?? "One of the biggest impacts ABM drives is enhanced ROI and accountability by prioritizing quality over quantity. This strategic shift not only drives immediate revenue but also lays the groundwork for sustainable growth through long-term relationship building and customer loyalty."

Countdown: 14 days to London! We are excited to prepare for our meetings with clients and prospects to discuss their account-centric journey. We will be in London with Tamas from September 17th to 20th, and we will participate in the “Make It Count 2024” event by Demandbase on September 19th. The event will be held at the iconic Searcys at The Gherkin, London. Account-centric strategies, such as Account-Based Marketing (ABM), are becoming increasingly relevant for B2B companies for several compelling reasons: 🔹 Focus on High-Value Accounts: These strategies enable businesses to concentrate their efforts on high-value accounts instead of spreading resources thin across numerous low-quality leads. This targeted approach ensures that marketing and sales teams are aligned and focused on accounts with the highest revenue potential. 🔹 Personalized Customer Experience: By customizing messaging and solutions to meet the unique needs of specific accounts, businesses can offer a more seamless and personalized buying experience. This not only enhances customer satisfaction but also builds stronger relationships, leading to increased loyalty and repeat business. 🔹 Higher ROI: Account-centric strategies have been shown to generate higher returns on investment compared to traditional marketing methods. By focusing on the most promising accounts and delivering highly relevant content and solutions, companies can achieve better conversion rates and more predictable revenue streams #ABM #ABX #AgileABG #Demandbase #London #GTM #B2B Infinityn: Account-Based Experience | Demandbase Strategic Partner

Yesterday, I attended the #GlobalABMConference from B2B Marketing —an event packed with valuable insights and practical takeaways. Key highlights for me: - Target more personas to increase engagement across the buying group. - Prioritise sales-ready pipeline over MQLs: Aligning metrics across teams is crucial for ABM success. - 81% of buying groups make their decision before speaking to sales, highlighting the importance of early, impactful marketing. - 800 interactions: Buying groups engage frequently, making patience and consistency essential. #6SenseReport - Buying teams consider an average of 4.6 vendors, so differentiation is key. - Learn, adapt, pivot, and stay agile to meet changing buyer needs. It was a great chance to connect with peers and deepen my ABM strategy insights. Looking forward to applying these learnings!

Really enjoyed participating at the ABM conference last week - there were so many learnings and insights shared. Lovely to hear how more businesses are adopting an account centric approach to their marketing programs. More than ever marketers need data insight to personalise their programs #datacloud #AI #salesforce #agentforce