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🎉 Excited to support Qonto and to see the launch of the first episode of #B2BTalks, a collaboration between LinkedIn and J'ai un pote dans la com, featuring Marion de Robillard (CMCO at Qonto) and Ioana Erhan from LinkedIn! 🚀 Key takeaways from this insightful discussion: 1️⃣ Creativity is crucial: Emotions play a key role in B2B marketing. 2️⃣ Branding + Performance: A balanced approach boosts results by 6x. 3️⃣ Test & Learn: Continuous adaptation sharpens strategies. Looking forward to future episodes! 👏

💡I had an interesting call about this yesterday. That got me thinking: quantitative data takes time (especially with nature-based solutions)—so in the meantime, what are we communicating?   Sure, data is important (we all love a good chart and impactful KPI's), but while we wait, how do we build impactful narratives? This is something corporates are eager to figure out too.   🎤 What about qualitative data? What about sharing stories—concrete, relatable stories that connect with people? These stories don’t just engage external audiences; they’re also a powerful tool for your internal team (they also want to know what is achieved, for those who know at all… #NoShade)   At the end of the day, emotion moves people. Whether it’s your team or your clients, stories that spark emotions can be the way forward for green finance and sustainability.   Just wondering if others in communications are facing this same challenge? How are you balancing storytelling while waiting on the numbers? #B2B #ClimateAction #Communication

10 différences entre le marketing B2B et le marketing B2C :

Exploring the development of a B2B marketplace can open up tremendous opportunities in the e-commerce sector. With B2B sales projected to reach $1.2 trillion, now is the ideal time to dive into this lucrative market. Irok's latest guide breaks down the key steps to launching a successful B2B platform, from understanding your target audience to implementing core functionalities and leveraging digital marketing strategies. Get insights into creating a profitable B2B marketplace and stay ahead with the latest trends, here! https://lnkd.in/e3nR2Yun #B2B #Marketplace #Ecommerce #DigitalMarketing #BusinessGrowth

How do you sell to SMBs, especially digital products? After interacting with over 20,000 SMBs across various geographies and industries at NeoDove, we have uncovered key insights crucial for success. When targeting Indian SMBs, understanding their mindset is paramount. Here are a few behaviors we have observed in Indian SMBs while working at NeoDove: ➡️ They are willing to pay if you can demonstrate the value. ➡️ They are ready for adoption if you simplify their journey. ➡️ They are jacks of all trades. Is your process straightforward and easy to follow? Please take a look at the infographic and share your thoughts. #smbs #sales #strategy #value #b2b #saas #NeoDove

📌 Are you looking for a useful guide to creating a B2B base strategy in digital marketing? Then perhaps you should read below 👇 #YPEmozioniDigitali #B2B #marketingdigitale #strategiadicomunicazione

Offrire un'esperienza che vada oltre la funzionalità è essenziale per le relazioni B2B e creare affinità può ridurre il tasso di abbandono del 50%. Quindi, come puoi differenziare la tua offerta commerciale B2B in un mercato sempre meno differenziante?

In the dynamic landscape of India's economy, B2B businesses stand out as the unsung heroes and the backbone of the Indian economy. When we think about the economy, the spotlight often falls on B2C brands like Nykaa and Zomato. The Indian business landscape is experiencing a shift towards B2C businesses, but B2B businesses have some unique advantages that we discuss today. 𝐔𝐧𝐢𝐪𝐮𝐞 𝐚𝐝𝐯𝐚𝐧𝐭𝐚𝐠𝐞𝐬 𝐨𝐟 𝐁2𝐁: 𝘓𝘰𝘸 𝘊𝘈𝘊: B2B businesses often have lower customer acquisition costs (CAC) compared to B2C. In B2B, practical utility is more important than marketing gimmicks. For example, a B2C fridge brand might boost fridge sales with features like voice control or celebrity endorsements, while B2B customers (restaurants) prioritize utility like powerful cooling and space over flashy marketing. 𝘙𝘪𝘴𝘬 𝘰𝘧 𝘥𝘪𝘴𝘤𝘰𝘶𝘯𝘵: If you’re choosing between two payment gateways for your business, consider this: Option A: Higher cost (3% of transactions), but offers a seamless, glitch-free experience. Option B: Lower cost (1% of transactions), but may have occasional glitches and a less smooth experience. While Option B is cheaper, its glitches could disrupt sales, delay deliveries, and harm your reputation. In contrast, a glitch-free product like Option A can justify a higher price, as customers value reliability and are willing to pay a premium for it. This makes the average order value (AOV) in B2B businesses high. 𝘊𝘶𝘴𝘵𝘰𝘮𝘦𝘳 𝘳𝘦𝘵𝘦𝘯𝘵𝘪𝘰𝘯 𝘢𝘯𝘥 𝘓𝘛𝘝: For B2B customers, stability and reliability are key, unlike B2C customers who frequently switch providers based on discounts or promotions (e.g., Swiggy vs. Zomato or Flipkart vs. Amazon). B2B clients value consistent, dependable services and often have higher customer lifetime value (LTV) due to their long-term commitment. This loyalty makes it worthwhile to invest in reliable, glitch-free solutions, even if they come at a higher cost. 𝘊𝘢𝘴𝘩 𝘍𝘭𝘰𝘸: Because of high AOV and customer retention, these B2B businesses command a rich cash flow cycle. This cash flow gives them a virtuous cycle where they have high profits as per point 2 which they invest in R&D. This allows them to keep building the best products which retains the customers and again providing high profits. B2B giants have strong balance sheets giving them the ability to withstand recessions. 𝐈𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐜𝐞 𝐨𝐟 𝐁2𝐁: Lastly, the B2B businesses play a significant role in a country's economy. They have an economic multiplier effect and one B2B business fuels the business activity in multiple other businesses leading to a cascading effect of economic growth and job creation directly and indirectly through supply chains. These also have large scale infrastructure and make heavy CapEx investments. This drives the economy of a country. Guess the following Indian B2B business impacting your day to day lives? Comment down below. #b2b #business #startup #economics

Paddle's analysis of B2B churns shows that it goes up and down as usual but is always biting. Churn is normal, so don't be scared of it; however, you need to be alert and work on your product and data every single day to make a perfect solution for your customers. Retention and alternative packages are important to lower churn rates. In Commented, we launched our beta in September 2023 and peered closely at customers' usage and behaviours to keep their retention at an average point. It took six months for Going Gold. We continue analysing our data and usage behaviours weekly and watching over 50 records. Soon, according to the output, we will be refactoring our packages. If you want to read more about the Paddle's blog, it is here: https://lnkd.in/gG6mMAHd #b2b #churn #retention #problemsolving #analytics #saas #collaboration #communication #startup #startupjourney

Did you catch the big news? Miva has been recognized in the 2024 Paradigm B2B Combine (Midmarket Edition) as a top performer across 9 key categories! 🏆 From our unparalleled scalability to our cutting-edge user experience, we’ve earned top marks where it matters most to midmarket ecommerce businesses. This recognition highlights our commitment to providing innovative solutions that help our clients thrive in an ever-evolving market. If you’re looking to elevate your ecommerce game, our award-winning platform is built to help you scale, grow, and succeed. Dive into the full breakdown of our achievements and see how Miva continues to set the standard for ecommerce excellence. 👉 Read the full blog here: https://hubs.la/Q02KXgjq0 #Ecommerce #ParadigmB2B #Midmarket #Miva #EcommercePlatform