Expandi Group’s Post

𝐁𝐮𝐢𝐥𝐝 𝐲𝐨𝐮𝐫 𝐁𝟐𝐁 𝐛𝐫𝐚𝐧𝐝 Is what I saw on my LinkedIn feed as I was scrolling and reading my connections' and global leader's educational and enlighten content. "This is just click-bait," I said and scrolled down fast. But the little voice inside my head told me to go back, click the link and read whatever the algorithm suggested. Well, I downloaded and read it and, no it wasn't just click-bait. Most people, especially on social media overlook the small things as they focus on the big picture and/or just watching videos. I believe this attachment is the most enlightening texts. It is fascinating but also troubling to see the gap between current B2B marketing behavior and existing evidence on marketing effectiveness. Prior research has shown that for B2B brands to grow, they require a better balance of short-term sales activation and long-term brand building, greater focus on large audiences who aren’t necessarily ‘in the market’ today, and more use of emotion to connect deeply and powerfully with B2B purchasers. James Hurman In the B2B Effectiveness Code says. Creativity, emotion and fame are all tools that B2B marketers should be using to amplify the engagement and ROI they see from their communications efforts, and indeed to increase the value of marketing in their organizations. In too many cases B2B marketing teams are typically smaller than the sales team within their organization and often subordinate in terms of decision-making power Thus, the work produced often looks more like a sales campaign targeting current buyers than a marketing campaign that is designed to create new ones. Do you believe that brand-led marketing is the route to transformational growth for B2B businesses? or is it the Sales led route? can they both be integrated without one overshadowing the other? Everyone should read this. What's your opinion on this? #b2b #business #marketing #strategy #businessdevelopment #businessgrowth

In our journey at KLIQ, we've discovered the profound impact of focusing on brand strength alongside lead generation. A recent enlightening article reiterates this, advocating for a holistic view where brand building is not just an option but a necessity in B2B marketing. Here are key insights that underscore the strategic shift needed in B2B marketing: ✅ The critical role of solid brand foundations for long-term success. ✅ The necessity of enhancing brand recall and preference. ✅ The importance of looking beyond lead metrics to understand marketing's broader impact. ✅ The need for a deep understanding of and connection with our audience. ✅ The balance between lead generation and brand building for sustainable growth." These insights remind us of the importance of focusing on enriching your brand's narrative to ensure it deeply resonates with your audience. This strategic approach is pivotal in laying a foundation for lasting relationships and establishing a strong market presence. It's about seeing beyond the immediate, recognizing the value of connecting with your audience on a level that transcends transactional interactions.

B2B marketing has often been criticized as dull and uninteresting, but it's time for a change. Leaders are urging marketers to inject emotion and boldness into their strategies to drive engagement and sales. The key to standing out is to take risks and disrupt the status quo. Check out this insightful piece by LinkedInads on embracing creativity in B2B marketing campaigns. #marketing

Beyond Likes & Logos: Driving Brand Awareness using LinkedIn. - Build a network - Outreach with personalized messaging - Nurture for the long-term - Automate your process - ... #LinkedIn #B2B #SMM #SocialMediaMarketing #SocialMediaManagement #BrandAwareness

Power Up Your Brand and Drive Demand! Too much focus on either #brandawareness or #demandgen is sure to land you nowhere. Our latest article talks about how a balanced approach to #brandbuilding and #demandgeneration can make a lasting impact in #B2Bmarketing. Discover why crafting a strong #brandstory and staying top-of-mind throughout the buyer's journey is crucial for building trust and converting leads. Key Takeaways: - Understanding the value of brand building beyond just immediate conversions. - Striking the right balance between demand generation and long-term #brandequity. - Leveraging a #multichannel approach to engage buyers at every stage. - Capturing attention early by building awareness before prospects enter the #buyingcycle. - Utilizing #ABM to create personalized interactions and deepen relationships. More - https://lnkd.in/dti6tM88 #GTMLibrary #brandtodemand #revenuegrowth

Are you struggling to stand out from your competitors? Developing a memorable brand is often one of the biggest marketing challenges faced by B2B companies. It takes just 50 milliseconds for a user to form an initial impression of your website (and your brand), so capturing and maintaining the attention of potential customers is key to your success. Maverick's Aileen Power details practical tips on how B2B enterprises can simplify complex messages, understand their audience, and create a unique brand identity for success. From employing clear communication and relatable benefits to compelling storytelling that truly connects with the potential customer, these 7 tips will help transform how potential customers see your brand. Discover more here: https://lnkd.in/ej26jSjy #B2BMarketing #Brand

The Power of Brand in B2B Marketing: Stand Out and Win 🏆✨ According to Marketing Week and dentsu’s latest research, brand building and thought leadership are more crucial than ever in B2B marketing! 💼📊 With the focus on lead generation dropping, the top priorities are now brand awareness and establishing thought leadership. 🚀🌟 Many brands still struggle to differentiate themselves—make sure yours stands out! 🌈🔥 💡 Want to create a unique and trendy brand? Contact us today! 😉 #B2BMarketing #BrandStrategy #ThoughtLeadership #StandOutFromTheCrowd #BrandBuilding #CreativeMarketing 🎨

Comparatively, B2B marketing has always prioritized direct channels and rational messaging to clients. The emphasis on facts and figures has its merits, particularly in the context of driving short-term sales. However, the landscape is evolving, and the need for a more balanced approach is becoming increasingly evident. Recent insights suggest that emotional engagement and broader-reaching media can play a pivotal role in long-term brand building within the B2B sphere. While rational advertising may secure immediate transactions, emotional connections and human-centric ideas are the driving force behind lasting brand resonance. To truly grow a B2B brand, we must extend our reach beyond those actively seeking our products or services. It's about creating awareness among individuals who may not be in the market today but could be tomorrow. By engaging in emotionally resonant, broadly-targeted campaigns, we pave the way for future success. In the pursuit of long-term brand building, B2B marketers should start thinking of shifting from a tactical, short-term mindset to a strategic, long-term vision. This involves creating fewer, larger campaigns, often referred to as 'big bets.' These initiatives should encompass substantial, emotion-driven ideas that captivate audiences and contribute at least 50% of the overall marketing budget. Achieving the optimal balance between short-term sales activation and long-term brand building requires a shift in mindset and strategy. B2B marketers must recognize the power of emotion, human connection, and broader outreach to create a lasting impact on their target audience. As we navigate the dynamic landscape of B2B marketing, let's embrace the shift towards emotionally resonant, broadly-targeted campaigns. By investing in 'big bets' and striking the right balance, we not only drive immediate sales but also fortify our brands for sustained success in the ever-evolving marketplace. It's time for B2B marketers to innovate, connect, and build brands that stand the test of time. #B2BMarketing #BrandBuilding #MarketingStrategy #EmotionalConnection

Brand building has never been more important in the B2B world! According to recent research, businesses are now prioritising brand awareness over lead generation. Key insights: 🔵 68% of buyers feel B2B brands all sound alike 🔵 Thought leadership is now the 3rd most important factor for decision-making 🔵 Buyers value trustworthy brands with strong employer reputations 👉 Read more on Marketing Week - https://lnkd.in/eAbayX9D #BrandBuilding #B2BMarketing #BrandAwareness #ThoughtLeadership #TrustworthyBrands #MarketingInsights #BusinessStrategy #EmployerReputation #MarketingWeek #B2BTrends #LeadGeneration #MarketingResearch

B2B Marketers, are we too focused on the immediate chase for leads, missing the forest for the trees? It's time to rethink our strategies and embrace the power of Business-to-Human brand building alongside lead generation. In her latest blog Junction59's Lavana Pauk reviews how recent insights reveal a striking imbalance: While 80% of our budgets chase short-term leads, research suggests a more effective allocation leans towards a 60/40 split with a stronger emphasis on brand building. The shift to a Business-to-Human (B2H) approach isn't just a trend, it's the cornerstone of lasting success in our industry. By fostering genuine emotional connections, we're not just selling; we're building a legacy and a trusted presence in the marketplace. Discover how brands like Medius and NextMed Health are leading the charge, transforming traditional marketing into captivating narratives that resonate deeply with their audiences. Their stories are not just about sales but about creating meaningful, long-lasting relationships. Curious to learn how you can pivot towards more impactful, enduring brand strategies? Dive into the full discussion in our latest article. Let's invest in the future of our brands together. Read the full article here: https://lnkd.in/gCqTgnBj #B2BMarketing #BrandBuilding #BusinessStrategy #HumanCentricMarketing