The world is for those who dare.
When Ander Michelena reached out to us to brainstorm and execute All Iron’s rebranding, the premise was clear: the name had to reflect Basque heritage.
They say that knowing your roots makes it easier to navigate the future. With this in mind, we decided to delve into history and uncovered the story of Magellan's voyage. The second captain, Elcano, hailing from Getaria, assembled a crew of Basque sailors. Tragically, Elcano returned with only a handful of sailors alive from the hundreds who set sail, and the sole surviving Basque was Juan de Acurio. And btw, Getaria also gave us another genius: Cristóbal Balenciaga. History and creativity run deep here.
Echoing what Acurio Ventures has explained since its launching, this rebranding is built on three core pillars:
1) Becoming truly international
2) Emphasizing resilience, determination, and teamwork
3)Daring to play
I want to share a couple of extra details that haven’t come up before: the graphic system is all about the sea and navigation maps. So, we naturally leaned toward shades of blue, but we also played around with some complementary tones that really capture that innovative spirit of Acurio.
For more context, check out this piece from Sifted
https://lnkd.in/dizZbZkU
Thanks to Gabbi Richardson and Yachting Ventures for inviting us to pitch today at METSTRADE