Experian Marketing Services’ Post

We're excited to start seeing adoption of the Enhanced identifier (EID) field in the OpenRTB spec and hope more Supply Side companies follow Experian's lead. You can find all the information you need to plan adoption for your 2025 Roadmap on our website here: https://lnkd.in/ekGY4ZMX

We are excited to collaborate with Experian on this article, highlighting how #Sonobi is helping advance transparent and trusted identity resolution with the new OpenRTB specs. 

By harnessing the combined power of CivicPlus’ local government expertise and AudioEye’s accessibility know-how, you can make addressing website accessibility challenges an effortless, automated process. Download our fact sheet to learn how AudioEye’s assistive remediation technology can help you mitigate barriers to digital content consumption in your community. #WebAccessibility #GovTech #DigitalExperience https://lnkd.in/eGgbZwEi

🚂 "Alternative ID solutions appear to be gaining steam. As of mid-March, Sincera an ad tech platform that actively monitors more than 200,000 popular properties across the internet, reported that ID5’s probabilistic ID was the most widely used alternative ID." ⬆️ ID adoption is on the rise, and showing no sign of slowing down. Today the ID5 is used on more than 100,000 media properties worldwide. ✅ Check out this alternative ID guide from Morning Brew : https://ow.ly/lN2T50S6x8K

🚂 "Alternative ID solutions appear to be gaining steam. As of mid-March, Sincera an ad tech platform that actively monitors more than 200,000 popular properties across the internet, reported that ID5’s probabilistic ID was the most widely used alternative ID." ⬆️ ID adoption is on the rise, and showing no sign of slowing down. Today the ID5 is used on more than 100,000 media properties worldwide. ✅ Check out this alternative ID guide from Morning Brew : https://ow.ly/lN2T50S6x8K

By harnessing the combined power of CivicPlus’ local government expertise and AudioEye’s accessibility know-how, you can make addressing website accessibility challenges an effortless, automated process. Download our fact sheet to learn how AudioEye’s assistive remediation technology can help you mitigate barriers to digital content consumption in your community. #WebAccessibility #GovTech #DigitalExperience https://lnkd.in/e6tUJCyu

👨💻 Time to double down on innovation 👩💻 --- I’m personally so glad that the 3PC deprecation timeline has been extended. Over the past 6 months, I have witnessed loads of testing, innovation and detailed analysis on what the new world with no 3PC will look like, but sadly, it’s all pointing to the fact on the old timeline the industry just isn't ready. Revenue, Latency and the Top Level Seller challenges all need addressing. I very much come from the publisher’s perspective and it's my job to advocate for them. This new timeline provides a much fairer opportunity for all players in our industry to be ready for such a MASSIVE change. All parties in the chain should have optimal time, space and support so that everyone can find a way to win and publishers aren’t left out of pocket. I strongly believe that the industry needs to work together to overcome this challenge. With the brilliant minds involved with Prebid.org and the support of IAB Tech Lab, I'm excited to be part of the next phase of preparation. It's time to innovate and not relax as we have more time before the new world. If you are a publisher and would like to learn more about this topic, either reach out to me, give Freestar a call, or if you are lucky enough to have bagged a ticket for the Prebid Assent Summit in London see you there. Timeline: https://lnkd.in/e9WmggQ3 News: https://lnkd.in/eyPR59PH

By harnessing the combined power of CivicPlus’ local government expertise and AudioEye’s accessibility know-how, you can make addressing website accessibility challenges an effortless, automated process. Download our fact sheet to learn how AudioEye’s assistive remediation technology can help you mitigate barriers to digital content consumption in your community. #WebAccessibility #GovTech #DigitalExperience https://lnkd.in/ezR6gMbj

Need: Reliable internet at Educause to showcase a unique file delivery system. Problem: Educause venue only offers WiFi to the Emerging Tech kiosks (with unknown speeds). Solution: Use Speedify to bond the WiFi with two other cellular connections to increase speed and reliability. Next week I'm showcasing the unique file delivery system of the One Button Studio Go. The OBS Go is a recording kiosk that generates a QR code for the user to scan with their phone. They end up with a link that allows them to view and download an original-quality copy of their recording. What do you think, event pros? Will this work? (Image below taken while testing at my studio.)

News publishers are doubling down on newsletters! Axios, Vox, and The Guardian are all innovating to make their newsletters more engaging and personalized. But why? It's all about building stronger relationships with readers and unlocking new revenue streams. Want to learn more about mastering newsletters? Subscribe to our weekly newsletter for fresh insights and expert tips! [link in comments] #Media #Newsletter #EmailNewsletter #Letterhead #MediaMentions #Axios #Vox #TheGuardian