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In 2024, the advertising industry has been transformed by groundbreaking trends, including the growth of CTV, advanced segmentation in the privacy era, and the rise of immersive formats. Fernando García, Global CEO of EXTE, highlights how these innovations address current challenges while creating new opportunities for advertisers to connect meaningfully with their audiences. Read the full article in Spanish ➡️ https://lnkd.in/db_EcwnK Read the full article in English ⬇️

3 Key Trends That Shaped the Advertising Industry in 2024

3 Key Trends That Shaped the Advertising Industry in 2024

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Pablo Loredo

Sales Manager Caviar Nacarii

1d

Pero qué grande que eres!!!! Fernando García 🙌

𝐒𝐮𝐬𝐨 𝐹

Consejero delegado en ZENTAI MEDIA | Digital & Media Solutions Manager

1d

Muy bien Fernando García

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