Extellio’s Post

Real-time product analytics data plays a key role in driving higher retention rates. Why? It allows you to: 🔵 Identify users at risk of churn: By analyzing user behavior patterns, you can proactively identify users who are disengaged or struggling with the product and reach out to them with targeted support. 🔵 Personalize UX: Real-time data reveals user preferences and needs, enabling you to tailor the experience and recommendations to keep them engaged. 🔵 A/B test new features: Quickly test and iterate on new features and functionalities based on real-time user feedback, ensuring you deliver an optimal product experience. 🔵 Respond to issues promptly: Real-time alerts can notify you of potential issues impacting the user experience, allowing you to address them swiftly. #ProductAnalytics #CustomerRetention #DataInsights #DataMesh

In UX, relying on data helps you design with purpose, not guesswork. There are two key types of data to consider: 🔹 Quantitative data This tells you what’s happening—like where users drop off, how they navigate, and which features they engage with. Think of it as the “what, when, and how.” 🔹 Qualitative data This digs into the “why”—why users make certain choices or struggle with specific features. It’s more about user interviews, feedback, and observing behavior. Combining both types of data lets you pinpoint issues and refine your design in ways that actually matter to your users. What’s one design change you’ve made based on user data?

If you want to grow your business, you need to understand your customer needs. What do you currently do to collect customer insights? And with insights, I mean more than some analytics data. - Do you understand how you are currently making your customers happy? - Do you know what they are frustrated about? - Do you know what they see as a surprising delighter? - Do you know their basic expectations? - Do you know what they like and dislike about your competitors? UX research will give you helpful insights about your customers, allowing you to design for growth and innovation. You can start with a simple approach and grow from there. DM to learn more. #customerinsights #businessgrowth #uxresearch #uximpact #productdesign

In UX research, it's easy to drown in data and lose the narrative. It's crucial to step back and ask: What does this data actually mean and where are the opportunities? A quick example: “Our user testing data tells us that 4/8 users struggled to find the field for the coupon code in the checkout form” So what? “They couldn't apply the code we sent them for the Spring sale, so they dropped off.” This illustrates the consequence but what about the opportunity? “Making the coupon code field more obvious at checkout would increase the conversion rate for users with coupon codes by up to 100%” Data needs interpretation, expansion and storytelling to have meaningful impact. #UXResearch #DataStorytelling #UserExperience

New from our UX bag: a custom chart for product utilization metrics. We've designed this to make complex data more intuitive and actionable. It's still in development, but we're keen to get early feedback. #DataVisualization #UXDesign #ProductDevelopment #BusinessIntelligence #Analytics #DataDriven #InnovationInTech #UserExperience #DataScience #TechTrends

Zuko Analytics : removing the 💩 from webforms for a decade It's all too easy to look at general conversion stats and miss a key UX fail on your form. In today's Nerdy Insights, by using Zuko's segmentation reports, the difference in the Abandon Rate of the phone number field between device types was so drastic that it required a bit of investigation... ... and a quick change to the field type will lead to a very quick UX win. If you want Zuko to find the 💩 in your webform, let's talk.

Stop Relying on Intuition. Start Using Data-Driven UX Now. Data can be your UX superpower. 💡 But how do you know if you're truly leveraging it? Here are three quick checks to find out if your UX decisions are grounded in data: 1. Track User Behavior: ↳ Are you analyzing how users navigate your platform? Heatmaps, session recordings, and analytics provide powerful insights into their experience. 2. Run A/B Tests: ↳ Do you experiment with different designs? Testing helps validate what works and what doesn't with real users. 3. Gather Qualitative Feedback: ↳ Are you listening to your users, especially to their needs? Interviews, surveys, and feedback forms can reveal insights that numbers alone might miss. In my experience, aligning UX decisions with data boosts user satisfaction and engagement significantly. 📈 💬 How have you used data to improve your designs? Do you think there's still room for intuition in UX, or is data the future? Let me know in the comments! #UXDesign #DataDriven #UserExperience #UXTips #DesignDecisions #ProductDesign #A/BTesting #UserFeedback

Unlock the power of your website with WebTrack 360! 🚀📊 Get real-time insights, track visitor behavior, analyze heatmaps, and replay sessions to optimize every click! 💻✨ Add multiple websites, secure your data, and go mobile-friendly. Your ultimate all-in-one web analytics solution is here! 🔍📈 #WebTrack360 #WebAnalytics #VisitorTracking #Heatmaps #SessionReplays #RealTimeTracking #WebsiteOptimization #SecureData #MobileFriendly #UltimateAnalytics #WebsiteGoals #business #projectmanagement #ecommerce #userexperience #ux #personalization #analytics #googleanalytics #webanalytics #marketresearch #management #dataanalytics #businessintelligence #uxdesign #digitaltransformation

Understanding how users interact with your product is crucial for creating a seamless user experience. This week, we’re diving into the power of Analytics and Heatmaps! Analytics tools allow you to track real user behaviour, visualise engagement patterns, and make informed design decisions that truly resonate with your audience. Whether you’re refining an existing interface or building something new, analytics and heatmaps provide the data-driven insights you need to optimize and improve continuously. Swipe through to discover how this method can enhance your UX process! #userexperience #analytics #heatmaps #methodmonday #datadrivendesign

Our design decisions shouldn't rely on guesswork. 🤷♂️ Instead, let data lead the way. 📊 Data in Product Design goes beyond just crunching numbers. It’s about: 🔍 Uncovering insights 👤 Understanding user behavior 🎯 Creating experiences to connect with your audience. So, how does it actually work? User Insights👥  Gather and analyze user interactions to understand pain points. Feedback Loops 🔄  Implement continuous improvements based on real-time data. A/B Testing 🧪  Experiment with different designs to identify what works best. Predictive Analytics 🔮 Anticipate future trends and user behavior to stay updated. For sure, designing without data is like sailing without a compass. 🧭 Data ensures your product is aligned with what users truly want. 🚀 Are you planning to utilize data for smarter product design? Let’s connect and make it happen! 💡 #ProductDesign #DesignMonks #DataDrivenDesign #UX #DesignStrategy #UserExperience #Innovation #ProductDevelopment #DataScience