Exults’ Post

Supercharge your media strategy with insights from the experts at Mediaweek. Explore the challenges and opportunities creating new rules for success in the media landscape, from social platforms to audio to tv and more, and gain unmatched insights on harnessing the future of media. https://adweek.it/4bRtMPP

Here's my latest in Newsday Media Group

How can you be heard in today's fragmented media landscape? Cut through the noise. Learn how authenticity and a customer-centric strategy can help amplify your message at https://hubs.la/Q02WprMw0. #LAVIDGE #DigitalMarketingagency #Adagency

Univision of the Streets: The Rise of Hood Media In this video, we delve into the emerging phenomenon of hood media and its impact on the streets. Join us as we explore its significance and discuss the comparison to mainstream media. #HoodMedia #StreetCulture #UnivisionOfTheStreets #EmergingTrends #MainstreamVsHoodMedia #StreetMedia #AlternativeVoices #MediaInfluence #YouthCulture #StreetReporting

Discover top strategies for maximising media impact with insights from the RTL Group Beach in Cannes featuring Karen Nelson-Field PhD and Les Binet. Learn how to optimise your media campaigns and drive meaningful engagement through the use of attention measurement and other modern effectiveness strategies. #amplifiedintelligence #attentionmetrics #canneslions2024

How Well Do You Know Your Media? 📰💻🎙 Think you’re a media expert? Here’s your chance to prove it! 🤓✨                Dive into this week's Trivia Thursday with Media InSite! Find out how well you know your media and see if you can guess which media platform influences public sentiment the most.                                                            Comment your answer below and let’s see who gets it right! 👇 #MediaInSite #TriviaThursday #MediaMonitoring #MediaIntelligence #CaribbeanMedia

The consolidation of media ownership has led to fewer independent media outlets, resulting in less diversity in news and entertainment and reduced competition. This can lead to the dominance of a few viewpoints and a lack of alternative perspectives in the media landscape. #media ownership

Introducing our new press release distribution service! 🚀 Tailored to help your company make headlines, our service ensures your news reaches key media outlets and stakeholders. Find out more! #PressReleaseDistribution #MediaCoverage #PRStrategy #BusinessNews #DigitalMarketingWithQAF

Western Media is so bad!

The very last insight shared by Ari Paparo in this interview (P&G Signal360, with John Battelle) sits at the very source of many of the #privacy problems we have inherited further down the road. Very much aligned with our recent conversation with Nick Manning (Advertising, Who Cares? ) https://lnkd.in/d7tAzspt Specifically: “The biggest mistake that buyers are doing right now is that they are biasing towards media that is more measurable.” Rather drastically, I keep thinking of the thriving market for some hard drugs in the US or Europe and how we hopelessly keep on throwing commando teams at intermediaries in poorer countries, all of it while we frivolize consumption in movies or colloquial language. To be provocative: a marketer who does not dare challenge cheap, easy metrics is akin to the light-headed partygoer, oblivious to the harm this does further down the line. Publishers have become distributors of the worst possible substance, unable to pivot to healthier ad offerings. And because we need journalism, we look the other way and let them build a “Consent or Pay” wall so that they can keep on throwing third-party cookies around. (wink Robert Bateman Alessandro De Zanche Peter Craddock Javier G. Recuenco Alex Lawton) And here’s that interview with Nick Manning on Masters of Privacy: https://lnkd.in/dMimJcGF #advertising #dataprotection #ePrivacy