Frequent travelers are the jewel in the crown of the #tourism industry. Understanding the motivations, preferences, and behavior of frequent travelers is key to creating personalized experiences that keep them coming back. For tourism companies looking to tap into this valuable audience, leveraging market research is essential. Click below to read more about how #research can help tourism companies refine their messaging to this important audience. https://lnkd.in/gnqF_7DS
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Understanding your customers' behaviour, preferences, and industry trends can significantly improve your business outcomes. Effective tourism market research enables you to fine-tune your offerings and make data-driven decisions that truly resonate with your audience. Discover the 7 benefits of tourism market research and how it can lead to strategic planning that boosts your revenue. Dive into the details here > https://hubs.ly/Q02K9xhD0 #marketresearch #tourism #touroperator #toursandactivities #strategicplanning #onlinebooking #bookingsoftware #rezdy #channelmanager
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Today's #TrueOrFalse quiz makes a direct stop in Brazil 🇧🇷 Understanding your destination's visitors, from their origins to the languages they speak and their demographic composition, is crucial for crafting and tailoring marketing strategies. But what about you? Do you truly know your visitors? Is your tourism offer aligned with the needs and preferences of the travellers you're targeting? Let's take your tourism strategy to new heights! Explore our destination management platform, D / AI Destinations, and unlock the insights you need: https://bit.ly/46CsTcd Virginia Viviani #trueorfalse
D / AI true or false: Brazil
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Are you having trouble attracting more tourists to your tourism business? 🧳 Let us take care of you! 🎯 Boost your online visibility, target the right audience, and increase bookings with our expert team. 📈 Let's make your tourism dreams a reality together! ✈ #TourismMarketing #DigitalMarketing #Travel #Booking #OnlineVisibility #TargetAudience #CustomerEngagement #SocialMediaMarketing #TravelBusiness
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In today’s fast-paced digital world, having a dedicated online newsroom is more crucial than ever for tourism brands. 🌍 When a crisis hits, quick and transparent communication can make all the difference. Check out this insightful article on how an online newsroom can empower tourism brands to respond swiftly and maintain trust with their audience. 📲💼 #CrisisResponse 🚨 #TourismMarketing 🌐 #OnlineNewsroom 📰 #BrandReputation 💪 #Communications 💬 #TourismIndustry ✈️ #MediaRelations 🎙️ #CrisisManagement 🔍 #DigitalMarketing 📈 #PublicRelations 🗣️ #TravelBrands 🌴 #ReputationManagement 🛡️ #ContentStrategy 📝 #CrisisPreparedness 🚧 #BrandTrust 🤝 #EmergencyResponse 📢 #TourismStrategy 🏖️ #CrisisCommunications 📣 #DigitalPR 🌎 #NewsroomReady 📰
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"Learn how to craft a successful international inbound tourism strategy by working together with the travel trade and leveraging data intelligence to identify market sentiments and train your stakeholders to meet them, and build measurable campaigns targeting markets best suited for your destination and experiences to create demand"
Did you miss Alon Tourism Solutions President Jennifer Ackerson and Herrmann Global CEO Florian Herrmann the IITA Summit? Don't worry! You can catch their presentation: Are you “international ready?” Build Your Inbound Tourism from Soup to Nuts, in partnership with International Inbound Travel Association (IITA), at the Go West Summit in Lake Tahoe, NV next week. Learn how to craft a successful international inbound tourism strategy by working together with the travel trade and leveraging data intelligence to identify market sentiments and train your stakeholders to meet them, and build measurable campaigns targeting markets best suited for your destination and experiences to create demand. Join us on Monday, February 26, at 2:40 PM in the Cobalt Room at the Tahoe Blue Event Center. #InternationalTourism #TravelTrade #TourismStrategy
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According to the 2024 Global Trends Report by American Express, over 84% of respondents plan to spend the same or more money traveling in 2024 compared to last year. As a tourism partner, are you positioned to take advantage of these travelers? Are you reaching the correct audience, or is it time to try something new. #tourism #travel #advertising #destinationmarketing https://lnkd.in/gVCGjw3n
2024 Global Travel Trends Report
americanexpress.com
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In marketing they say that there are only two ways to make money with your brand. The first is to find out what the target audience wants and provide it at a profit, this is the most straightforward method and consequently the most competitive - it's the one nearly all travel brands do. The second is slightly harder but much more profitable....... My Travel Weekly UK column is out today. #Travel #TravelMarketing #TravelPR #CorporateTravel #TravelandTourism #Tourism
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🚀 Calling All Tourist Attractions! 🚀 💡 Are you ready to boost your online presence and attract more visitors? Discuss Marketing is here to help! 🎉 Amy is offering a FREE Social Media Audit for tourist attractions. Book a 30-minute session and discover: ✅ Key areas for improvement on your social media channels ✅ Actionable tips to increase engagement ✅ Strategies to reach your target audience effectively Perfect for small tourism businesses looking to make a big impact both online and offline! 🌟 📅 Spaces are limited – don’t miss out! Book your session today and take the first step toward growing your visitor numbers. https://lnkd.in/et_Zkpm4 🌍 Not a tourist business? Show some love by tagging your favourite attraction below 👇 #SocialMediaMarketing #Tourism #DigitalGrowth #SmallBusinessSupport #DiscussMarketing
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⛰️ Understanding the preferences and behaviors of Travelers is vital to creating experiences that truly satisfy them. 🎯 In our latest blog, we offer an in-depth look into Active Travelers and what they seek in their adventures. Would you like to learn more about this type of traveler? We invite you to read our new blog and follow us on social media. What did you think of this information? 🧐 #destinationmarketing #tourismmarketing #travelindustry HOPSCOTCH Groupe Interface Tourism Chris Pomeroy Christophe De Bruyn María D. Sánchez Grela
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🌍 Just wrapped up my Discover Gytheio presentation for my Destination Marketing class! 🇬🇷 I had the chance to create a destination marketing agency for the beautiful town of Gytheio, Greece. From analyzing Gytheio’s unique attractions and cultural highlights to building a tailored marketing strategy, this project allowed me to dive deep into brand positioning, audience engagement, and sustainable tourism. I focused on ways to promote Gytheio’s charm, history, and local experiences, aiming to attract both international travelers and regional explorers. This project has strengthened my skills in strategic planning, content creation, and destination branding—perfect preparation for my future in tourism marketing! #DestinationMarketing #Tourism #DiscoverGytheio #TravelMarketing #Gytheio #SustainableTourism #MarketingProjects #TourismManagement
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