The one counterintuitive change that will 10x your business: Don’t sell to everyone. Last night in a clarity call with an entrepreneur, I shared a game-changing strategy that’s often overlooked: Niche down to scale up. Here’s why: - - 1) You gain traction faster. Specializing in a niche helps you become intimately familiar with your customers' deepest needs and preferences. This focus allows you to craft solutions that work better. - - 2) You narrow your investments. When you niche down, your marketing and product development dollars go further. You’re not scattering resources across a broad audience, but investing in one that brings returns faster. - - 3) You deepen your expertise. Focusing on a segment accelerates your learning curve. You become the go-to brand for that particular need, boosting your startup’s authority and credibility. - - This approach isn’t about limiting your business. It’s about concentrating your fire. The more focused your efforts, the stronger your impact. I always thought this was obvious. But after talking with hundreds of founders I can confirm: It’s not. - - - I’m Ezequiel Abramzon If you liked this post and want more → follow me → 🔔 I write about #brandstrategy for #startups so #entrepreneurship is more impactful, and for that you have to #beintentional Are you a founder? Let’s put brand at the heart of your startup.
Many business owners want to reach everyone. That's my experience also.
A great reminder Ezequiel Abramzon - love the shot of you at your desk too
I design websites for Architects & Interior Designers | Brand Strategy and Marketing | SEO and Digital Branding | Co-founder at Asteriasoft |
8moI know niching down and generalizing is a hot debate. Personally, niching down has helped me in more ways than I could've initially imagined. When people think of niching down, they think it's closing hundreds of doors. But it's quite the opposite. Having focus helps see more doors that we didn't even know existed before.